May 21, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing, Viral and buyrals
McDonald’s latest mascot ‘Happy’, aimed at promoting healthy eating for children, has caused a stir on social media for all the wrong reasons- with many judging the character as ‘terrifying’. Say hello to our newest friend, Happy! http://t.co/CuR3hU8Chj...
May 21, 2014 | Content marketing, Social media, Twitter marketing
Twitter is in talks to buy popular music streaming service SoundCloud, as the newly listed social network tries once again to expand into music, according to a news report. Technology blog Recode reports that Twitter is “considering a deal” to buy the...
May 21, 2014 | Online video, Social media, Twitter marketing
Nielsen has updated its Twitter TV Ratings service with the launch of demographic data for over 250 U.S. TV networks. The service lets advertisers identify the age and gender of those who are both tweeting about various TV shows and events, as well as those who are...
May 20, 2014 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook is working on its own version of self-destructing messaging app Snapchat with a new short video messaging app, “Slingshot,” according to new reports. Mark Zuckerberg is supervising an internal project to build a competing video and photo sharing...
May 19, 2014 | Social media
This chart shows the percentage total of site visits from social media referrals in Q1 2013 and Q1 2014. The media and entertainment sector gets the most referral traffic from social media, growing from 6.0% in 2013 to 7.9% in 2014. The travel and financial sectors...
May 19, 2014 | Facebook marketing, Social media, Twitter marketing
Footballers are some of the most famous athletes on the planet. Stars both on the pitch, in tabloids and on televisions across the world. With the World Cup on the horizon, this infographic from StaySourced looks at who would win the tournament if a team’s...
May 16, 2014 | Facebook marketing, Online advertising, Social media
There are 500 million soccer fans on Facebook, who are more likely to share, like and comment on content than average users, the social network has claimed. Ahead of the World Cup, which kicks off on 12th June 2014 in Brazil, Facebook has released a number of stats...
May 16, 2014 | Social media
The average online blogger using affiliate marketingcan expect to make as much as £906 a year through their blogs with the beauty and fashion sector proving particularly lucrative, according to a study of 1,723 UK-based ‘lifestyle’ bloggers. The study undertaken by...
May 15, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, UK, Unilever - Research, tips and news for marketers, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Which 16 brands get a billion customers a year? Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global...
May 13, 2014 | Social media
To mark International Nurses Day, Microsoft has started a new nursing blog as the software giant looks to expand into the healthcare sector. The aim of the blog is to get the views of nurses, who Microsoft says have “the closest view of how the health sector is...
May 13, 2014 | Social media, Twitter marketing, UK
The 2014 Eurovision song contest dominated Twitter last Saturday night, generating more than 5.3 million tweets, according to the social network. The traffic peaked at the victory of the crowned winner – Austrian, bearded drag queen Conchita Wurst. Wurst’s...
May 9, 2014 | Social media, Twitter marketing
Twitter is launching a new tool that lets advertisers target users on its platform based on their language, as the newly listed social network looks to boost its ad revenue. The firm already lets advertisers target people by interest, keywords, gender, and geography....
May 9, 2014 | Mobile, Social media
Tumblr has updated its app with an integrated theme editor, making the blogging platform’s full editing tools available on smartphones for the first time. Previously, users could post, reply and comment on their blogs, but there was no way to create or edit the blogs...
May 8, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing is no longer an option...
May 8, 2014 | Facebook marketing, Social media, WhatsApp
Here are the top digital marketing data and case studies that caught our eye. Big spenders: WhatsApp is only the fourth biggest tech purchase of the year (Infographic) Facebook raised many eyebrows when it bought WhatsApp for $19 Billion earlier this year- paying 19...
May 7, 2014 | Facebook marketing, Online advertising, Social media
Instagram photos can be more effective than traditional studio shots and stock photos for internet ads, according to new research. The study, carried out by agency Laundry Service, measured the performance of its campaigns using “organic” Instagram-style...
May 7, 2014 | Mobile, Social media, WhatsApp
Mobile first’ social networks Instragram, Vine and SnapChat are enjoying a surge in users in the US, boosted by camera content, according to new data. Outside of the larger, established networks, some of the more talked about emerging networks have been Instagram,...
May 6, 2014 | E-commerce and E-retailing, Social media, Twitter marketing
Amazon has struck a partnership with Twitter that lets users add products to their shopping carts by tweeting a special hashtag. Users need to reply to tweets containing a link to an Amazon product with #amazoncart in the US and #amazonbasket in the UK. The service...
May 6, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media
The rise and fall of key global brands are both a warning and a model to follow for marketers, according to a new report looking at the top 100 global brands. The analysis of the fortunes of some of the world’s most famous brands by brand research company Millward...
May 2, 2014 | Mobile, Social media, WhatsApp
ShapChat has expanded from pictures into video and text messaging- taking on the likes of WhatsApp, Vine, Instagram and WeChat. The new features, collectively called Chat, let users swipe the name of one of their friends in their Snapchat contact list to start a text...
