May 2, 2014 | Mobile, Social media, USA
As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge, according to new research from comScore. In fact, many of the major social networks are seeing far more traffic and time spent coming from mobile...
May 1, 2014 | Online advertising, Social media, Twitter marketing
Shares in Twitter dropped to their lowest levels since the company’s stock market flotation this week, as it reported slower than expected user growth and a net loss of $132- but ad revenues reached $226m. View this video from Bloomberg discussing Twitter’s...
Apr 30, 2014 | Mobile, Social media
Facebook raised many eyebrows when it bought WhatsApp for $19 Billion earlier this year- paying 19 times more than it did for Instagram just 2 years earlier. But it turns out that Facebook’s offer was only the fourth biggest acquisition bid in 2014, as demonstated by...
Apr 29, 2014 | Content marketing, Mobile, Online video, Social media, Viral and buyrals
The Webby Awards, often dubbed the Oscarsof the Internet, has announced its latest batch of award winners, with Vine, Airbnb, Kickstarter and Vimeo among this year’s winners for their services to digital media. Talk show host Jimmy Kimmel won the Viral Video award for...
Apr 28, 2014 | Facebook marketing, Marketing through gaming, Mobile, Social media, Twitter marketing, USA
This chart shows the breakdown of time spent on smartphones in the US. 86% of users time Is spent using apps with the remaining 14% of time taken up by browsers. Gaming is the number one time consumer with 32%. Interestingly Facebook accounts for 17% of smartphone...
Apr 28, 2014 | Facebook marketing, Mobile, Social media
Facebook has bought fitness tracking app Moves, suggesting the company’s interest in entering the health monitoring technology arena. Facebook has acquired the maker of fitness tracking app Moves, which can track the distance the user walks or runs alongside the...
Apr 28, 2014 | Mobile, Search engine marketing, Social media
Google+ could soon be facing serious cutbacks that will see an end to forced integration with other platforms, dramatically cut division resources and a shift to Google’s fast-growing Android mobile platform, according to a news report. According to a report in...
Apr 25, 2014 | Search engine marketing, Social media
Vic Gundotra, of the key figures behind Google’s social network, is leaving the company. The leadership of Google+ will be taken over by VP of Engineering Dave Besbris. Guntotra confirmed the departure via his Google+ page and his departure is effective immediately....
Apr 25, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing, UK
Cooking brand Lurpak has launched a major digital and experiential campaign taking place at London’s Waterloo station, to promote its new Cook’s Range. Three celebrity food ambassadors will aim to inspire visitors to start their food adventure, sharing twists, tips...
Apr 24, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, USA
Here are the top digital marketing data and case studies that caught our eye. What clients want from their agencies: Mobile marketing ‘changing ad relationships’ The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies...
Apr 24, 2014 | Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends. The Adobe Social Media...
Apr 24, 2014 | Social media, Twitter marketing, USA, Viral and buyrals
A hashtag campaign started by the New York City Police Department has backfired after being inundated with photos of police brutality submitted via Twitter. Cops Got Everyone to Tweet Photos of Police Brutality Thanks to Their Failed #myNYPD Hashtag...
Apr 24, 2014 | Social media, Twitter marketing
Conversation around TV shows are larger and lasts longer on Tumblr than on any other social network, with shared visual content driving fans to engage with the site, according to new research. The Social TV study from Pulsar is the first to map the social activity of...
Apr 23, 2014 | Regulation, Russia, Social media
The founder of Russia’s biggest social networking site VKontakte has been fired following an alleged censorship and surveillance row with the Russian government, with claims that allies of President Putin have now taken over his site. Durov claimed in a post on...
Apr 22, 2014 | Facebook marketing, Social media
Facebook has launched ‘nearby friends’, a feature that lets users track their friends location in real-time- causing a privacy stir in the process. The tool uses a smartphone’s GPS system to tell a user which Facebook friends are nearby, if they have the feature...
Apr 22, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Social media, USA
Taco Bell has premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app. The ad launched at the beginning of the MTV Movie Awards on Sunday, going on sale for a limited time on May 1. The MTV Movie...
Apr 17, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Online ad revenue overtakes TV for first time in US US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to...
Apr 17, 2014 | Social media, UK
UK marketers have rated Facebook as the most “marketing-friendly” social platform, beating LinkedIn and Twitter into second and third places, according to a new survey. Facebook has emerged as the marketer’s preferred social platform for campaign development and...
Apr 17, 2014 | Social media
Tumblr is teaming up with visual marketing platform Curalate to let brands measure their reach and success on the blogging platform. The move means that Curalate now offers analytics and marketing tools across Pinterest, Tumblr, Instagram and Facebook. Nearly 130...
Apr 17, 2014 | Online advertising, Search engine marketing, Social media
Ad revenue from Social (Facebook) ads increased 191% year-on-year in Q1 2014, while search advertiser revenue increased 12% according to a new report. The new quarterly study by Kenshoo also shows that paid search still represents the biggest share of digital...