Apr 17, 2014 | Online video, Social media, Twitter marketing, UK
Sky has launched a new tool that lets customers who follow the broadcaster’s Twitter account record or watch Sky TV programmes when they see the #WatchOnSky hashtag appear on Tweets. Users who wish to watch the programme can click ‘Watch’, this will go...
Apr 17, 2014 | Facebook marketing, Social media
Facebook is planning to offer banking services to its users, The Financial Times has reported this week. Watch this video from Bloomberg discussing Facebook’s latest venture here: The move would allow the social network to compete with the likes of Western Union,...
Apr 17, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Unilever is marking the 25th anniversary of its ice cream brand with a £13m marketing campaign, including an online competition. The campaign marks Unilever’s biggest marketing investment in its flagship brand to date, and spans TV, outdoor, digital and PR. Activity...
Apr 16, 2014 | Social media, Twitter marketing
Twitter has bought long-time partner and social data provider Gnip, as the social network looks to boost its targeting abilities for advertisers. The newly listed social network announced the news on its blog on Tuesday, saying that the move will help it provide...
Apr 16, 2014 | Social media, Twitter marketing
US Airways has apologised after a pornographic photo was sent from its official Twitter account in response to a customer complaint. It said in a statement that it was trying to flag the image as inappropriate but instead mistakenly included it in a message. The tweet...
Apr 14, 2014 | Facebook marketing, Regulation, Social media
Facebook is taking new additional steps to improve the quality of what people see in the news feed, clamping down on posts that use underhand ‘link-baiting’ techniques to entice users to click ‘like’. In a blog post Facebook announced it has tweaked its algorithm to...
Apr 11, 2014 | Facebook marketing, Social media, WhatsApp
With the stormy IPO fading into history, ad-revenues exploding, and saturation-level use in developed markets, Facebook’s continued growth looks strong. Danny Meadows-Klue, head of Digital Strategy Consulting, explains why the big leaps in mobile are still to come,...
Apr 11, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB. View the IAB webinar here: The online revenues, which includes mobile ads, rose 17% on the previous year’s...
Apr 11, 2014 | Facebook marketing, Social media, WhatsApp
Facebook is making a major push towards mobile messaging following its $19bn purchase of WhatsApp, replacing the chat features in its existing apps with a standalone version. The move means that mobile users will be forced to download a separate app if they want to...
Apr 9, 2014 | Facebook marketing, Social media, Twitter marketing
Twitter has updated its profile pages, with a new look that resembles its closest rival Facebook, as the newly-listed social network looks to boost user engagement and ad revenue. The update, visible through the web version of Twitter, allows users to customise their...
Apr 9, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report,...
Apr 8, 2014 | Social media, Twitter marketing
Twitter is planning to launch 15 new types of ad products, including in-stream downloads for mobile games and click-to-call buttons for local businesses, according to a news report. The Wall Street Journal cites ‘people familiar with the company’s plans’ as...
Apr 8, 2014 | Social media
As the fourth season of popular HBO fantasy series gets underway, this video from Hootsuite reimagines the warring houses as social media platforms. This homage on the opening credits to the show replaces the Starks, Lannisters and Targaryens, with Facebook, Google+,...
Apr 7, 2014 | E-commerce and E-retailing, Social media
Pinterest is offering a new way for businesses to track their pinned links by adding further support for Google Analytics on the social scrapbook. The move sees Pinterest incorporate Google Analytics Urchin Traffic Monitor (UTM) variables to give businesses a look at...
Apr 7, 2014 | Germany, Social media, UK
If the World Cup were decided by social media fans, then England would once again need to beat Germany on penalties to win the tournament, according to new research. The research, from RadiumOne, analysed the number of stories shared about each team in the top 16...
Apr 4, 2014 | Mobile, Online video, Social media, Twitter marketing
Vine, Twitter’s six second video platform, has expanded into mobile messaging as the trend for chat apps such as WhatsApp and SnapChat continues to grow. The social network will be adding a messaging component to combine its core feature with regular messaging. The...
Apr 4, 2014 | Mobile, Social media, UK
Men and women differ in using social media and their mobile devices, with women far more likely to ‘like’ or follow brands for discounts and offers, according to this new infographic from Finances Online. The gender difference revolves around three distinct areas: our...
Apr 4, 2014 | Social media, UK
Localfunded.co.uk, a new crowdfunding platform, has gone live in the UK, designed to let people control what happens in their communities, and get exclusive rewards on local services, goods and deals. A recent study estimated that every £10 spent in a local food shop...
Apr 3, 2014 | CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and case studies that caught our eye. 5 digital challenges for the Chief Marketing Officer More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition...
Apr 3, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Most Twitter users now follow a brand on the social network- but what drives real engagement with customers on a social network. This infographic from Twitter looks at why people follow brands and identifies major opportunity gaps waiting to be filled by brands that...
