Feb 26, 2014 | Email marketing, Facebook marketing, Social media
Facebook is closing its @facebook.com messaging/email service, some four years after its launch back in 2010. Introduced on stage at an event by Mark Zuckerburg in November 2010, the over-riding idea of the email service was to collaborate all of your communications...
Feb 25, 2014 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook founder Mark Zuckerberg has been defending the social network’s $19bn (£11.4bn) takeover of messaging service WhatsApp – insisting that the chat app is really worth more. Watch this video from the Daily Telegraph showing Zuckerberg’s speech below:...
Feb 24, 2014 | Philippines, Social media, Viral and buyrals
Kraft Foods worked communications partner GeiserMaclang to create a ‘national thank you day’ in the Philippines to promote its Tobelerone confectionery brand. The campaign was a huge success which can be proved from the fact that official website generated nearly...
Feb 24, 2014 | Facebook marketing, Philippines, Regulation, Social media
The Philippines has been named as one of the main sources for click farms, responsible for generating fake likes for brands on social networks such as Facebook and YouTube, according to new research. Much has been written recently about how click farms are generating...
Feb 21, 2014 | Australia and New Zealand, Online advertising, Social media
Social media is the most popular activity online for Australians, followed by services such as email and chat, according to new research. This graph presents a quick summary of how a typical hour of online activity would breakdown based on Australia’s internet usage...
Feb 21, 2014 | Australia and New Zealand, Social media
2.8 million people accessed a social media site in New Zealand during November 2013, according to new research. The data, from Nielsen, found that this category reached 94.6 percent of the total New Zealand internet audience. Facebook was the clear leader with 1.95...
Feb 21, 2014 | Facebook marketing, Social media, WhatsApp
Facebook bought WhatsApp for an eye-opening $19bn (£11.4bn) this week- causing the stock market and analysts alike to question the social network’s confidence in its own growth. But how did Zuckerberg justify the hefty price tag that could have bought him 19...
Feb 21, 2014 | Facebook marketing, Social media, WhatsApp
This week saw Facebook snap up mobile messaging service WhatsApp for an astronomical $19bn- marking the biggest tech purchase to date. The move has sparked many comments from the industry- we take a look at some of the key quotes as chat apps come of age… Victor...
Feb 20, 2014 | Mobile, Social media, WhatsApp
Facebook is buying WhatsApp for a massive $19bn (£11.4bn), as the social network looks to restart its flagging growth in developed markets, while offering a popular free messaging service in emerging markets, shaking up the telecoms industry in the process. Watch this...
Feb 19, 2014 | Mobile, Philippines, Social media
Filipino Internet users spent 6.2 hours per day on the Internet through laptop or desktop computers and 2.8 hours through mobile devices, according to new research. Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore The study,...
Feb 19, 2014 | Social media
Of the 81% of small- and medium-size businesses that use social media, 94% use it for marketing purposes, according to a new study. The report, from LinkedIn indicates that among the fastest-growing of those companies, 91% said that a social media presence helped...
Feb 17, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Social media, Unilever - Research, tips and news for marketers
Yahoo will start to use Tumblr as a native ads server, with the popular blogging platform hosting sponsored content from brands, according to a news report. In an interview with Ad Age, Ned Brody, Head of the Americas at Yahoo, said that Yahoo is working on a new way...
Feb 14, 2014 | Social media
The rush for social media engagement metrics, such as ‘likes’, ‘follows’, ‘retweets’ or Google ‘+1s’ has resulted in confusion over how much this social interaction is actually worth to a brand. This infographic, from Google’s Wildfire, looks at how large companies...
Feb 13, 2014 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. How many of Facebook’s ‘likes’ are still fake? (video) Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests...
Feb 12, 2014 | Facebook marketing, Online advertising, Online video, Regulation, Social media
Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests the problem continues for the social network- even when ads are paid for via official Facebook channels. The February 2014 research,...
Feb 12, 2014 | Regulation, Social media, Twitter marketing
A social media experiment started by a fourth grade teacher from Ontario has shown up in the feeds of 42 million users, according to Twitter analytics specialist SocialBro. The post was retweeted 88,898 times with London the most active city, even though the original...
Feb 12, 2014 | Social media
Three quarters (75%) of consumers now expect to be able to feedback on their experiences in the moment, according to new research. The study, from eDigitalResearch, signals the growing importance of adequately listening to customers and letting their views and...
Feb 11, 2014 | Social media
Salesforce ExactTarget Marketing Cloud has launched a real-time social infographic on Sochi 2014, measuring social conversations around the games. Key stats from the opening day were: • 854,226 total mentions about Sochi – 593 mentions a minute • #Sochi2014 was...
Feb 7, 2014 | Social media
The secrets to Google’s page ranking algorthyms have always remained a tightly guarged (and ever-changing) secret. But recently, Matt Cutts of Google took to YouTube to explain how Google handles social media posts on its search rankings. View the full video below: In...
Feb 6, 2014 | Social media, Twitter marketing
Twitter has posted a net loss of $645m (£396m) for 2013, three months after its flotation on the New York Stock Exchange, as the micro-blogging network struggles to attract new and existing users. Watch this Bloomberg discussing Twitter’s challenges below: The...
