Feb 5, 2014 | Online video, Regulation, Social media
YouTube has begun to audit the number of views a video has received, in a bid to tackle the growing trend for fake views inflating the popularity of videos. Last year, Channel 4 ran a documentary ‘Celebs, Brands and Fake Fans’ , which examined the growing trend for...
Feb 5, 2014 | Facebook marketing, Social media
As Facebook turns 10 this week, founder Mark Zuckerberg marked the occasion with a post on his own profile page- devoting much of his success ‘just caring more’, thinking big and a pizza night in college. “Today is Facebook’s 10th anniversary… and...
Feb 5, 2014 | Social media
Social media brands in Spain spent 180% more on advertising than in the previous year, according to a new report looking at internet marketing strategies in the region, according to a new report looking at Internet marketing strategies. The report, from IAB spain,...
Feb 3, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked...
Jan 30, 2014 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media
Here are the top digital marketing data and statistics that caught our eye. Internet ad spend up 32% globally- TV up just 4% Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013, while TV rose...
Jan 30, 2014 | Facebook marketing, Mobile, Online advertising, Social media
Facebook’s aggressive ad sales strategy appears to be paying off, as the social networking firm posted profits of $523m (£316m) marking a 63% increase in revenue for the fourth quarter, beating market expectations in the process. The rise in revenue was largely due to...
Jan 29, 2014 | Email marketing, Social media, UK
Despite the growing investment in social media as a customer relationship management platform (CRM), just 24% of UK consumers believe that companies take notice of their views, according to a new survey identifying 4 types of customers online. The study, carried out...
Jan 28, 2014 | Mobile, Social media
Snapchat, one of the most popular mobile apps amongst teenage girls, can teach CIOs a thing or three about technology and communication. In this guest article, Rob Sobers, director at data management firm Varonis, offers 3 key factors to SnapChat’s success- and what...
Jan 28, 2014 | Online advertising, Social media
A share on Google+ provides most value to retailers, valued at $5 each, but email is still the most valuable channel for retailers, according to new research. View larger image The study, from AddShoppers, looked at how consumers share retailer’s product images on...
Jan 28, 2014 | Online video, Social media, Twitter marketing
Vine was one of the big social success stories of last year, as Twitter applied its short-form formula to video with rather addictive results. As the app celebrates one year anniversary, the video highlights the most popular Vines of the past year, compressed into 10...
Jan 24, 2014 | Social media
Instagram is growing the fastest of all social media sites worldwide, followed by Reddit, while Facebook’s global audience fell 3% in 2013, according to new data. The study, from Global Web Index, found that the Facebook-owned photo sharing app Instagram increased its...
Jan 23, 2014 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. IPA Bellwether report: UK marketing ‘strongest in 13 years’ The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the...
Jan 23, 2014 | Facebook marketing, Social media
Facebook has updated its newsfeed with a new algorithm that means users will see more text updates from their friends and less from brands. The move could have a major effect on brands that make regular posts on Facebook, as their messages will reach less fans- unless...
Jan 22, 2014 | China, E-commerce and E-retailing, Facebook marketing, Latin America, Mobile, Online advertising, Online video, Russia, Social media
The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web...
Jan 21, 2014 | Social media
The BBC is testing ‘Instafax’, a new short video service for Instagram users, letting them view 15-second news round ups on the Facebook- owned social media platform. View a sample Instafax bulletin below: The project is a month-long experiment, with three 15-second...
Jan 21, 2014 | Mobile, Online advertising, Social media, USA
This chart shows the average time spent in minutes per-month for different demographics in the US. Mothers use their smartphones 11.4% more often than the average adult. This is especially true of mothers of children aged between 0 and 5 who spend 2,260 minutes on...
Jan 21, 2014 | Online advertising, Regulation, Social media
Google has lost its attempt to get the lawsuit alleging it bypassed settings in Apple’s Safari web browser thrown out of a UK court, as the digital privacy battle continues. A British group that calls itself “Safari Users Against Google’s Secret...
Jan 20, 2014 | Facebook marketing, Social media, Twitter marketing
Facebook has launched a list of trending topics personhalised to each user, as the social network continues to rival Twitter as the number one source for social news. The new feature, which is being rolled out to all Facebook users, will reflect the most discussed...
Jan 17, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Social media
Coca-Cola has become the latest brand to use Apple’s iBeacon in retail, a new tool that that can track and guide shoppers in-store. Watch this demo of how ShopKick is using iBeacon in retail below: Coca-Cola is currently testing iBeacon a core part of its...
Jan 17, 2014 | Online advertising, Online video, Search engine marketing, Social media, UK
The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the larger economy fall and the internet spearheads growth. The Q4 2013 IPA Bellwether Report, marks the fifth quarter of consecutive growth...
