Dec 2, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
A ‘Sandwich Maker’ app on Facebook resulted in almost 8,000 people creating a new sandwich for high-street retailer Greggs. The campaign, created by digital marketing agency STEEL London, offered the chance for one lucky winner to have their sandwich made and sold in...
Nov 29, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
Big developments in mobile and social this month are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour. View out latest digital...
Nov 27, 2013 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Marketing plans for small businesses show half marketing budget is online Small businesses have made a radical shift in their marketing plans with half their marketing budget online according...
Nov 27, 2013 | Content marketing, Facebook marketing, Online advertising, Social media, Twitter marketing
Marketers in the UK are planning to increase their content marketing budgets more over the next 12 months, using a wealth of tactics to increase their reach, according to new research. The study — Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends —...
Nov 27, 2013 | Online video, Regulation, Social media
Google has admitted its YouTube site has become riddled with spam after it switched to compulsory Google+ logins from users to comment on videos. The internet giant came under fire last month as it ditched standard YouTube profiles for Google+ accounts, in a bid to...
Nov 26, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
Twitter’s new 6-second Vine video platform proved a big hit this year. We look back at some of the best, starting with Lowes’ ingenious visual tips that make DIY seem fun (well…almost). If used correctly, Vine offers a quick yet extremely effective way for...
Nov 25, 2013 | Facebook marketing, Mobile, Social media
Instagram is reportedly planning a private and group messaging feature, as the Facebook- owned photo sharing service looks to rival the likes of SnapChat and WhatsApp in the fast-growing chat app sector. The potential move comes as Instagram faces tough competition...
Nov 22, 2013 | Facebook marketing, Online video, Social media
More than two thirds (70%) of SnapChat’s audience are female, with the number of photos shared on the app doubling to 400 million a day, according to a news report. By comparison, Facebook users share approximately 350 million photos per day, but this number...
Nov 22, 2013 | CPG, FMCG digital marketing food and beverages, Online video, Social media, Unilever - Research, tips and news for marketers
Unilever has launched ‘Project Sunlight’, a new initiative to motivate millions of people to adopt more sustainable lifestyles, in the company’s biggest consumer-facing brand campaign to date. The initiative launched on 20th November (Universal Children’s Day), in...
Nov 21, 2013 | China, Facebook marketing, Russia, Social media, Twitter marketing, WhatsApp
This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked...
Nov 21, 2013 | E-commerce and E-retailing, Email marketing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. Advertisers ‘lack transparency needed to prove digital ROI’ It was a big challenge in 2003 – and it’s still a big challenge today. Across Europe, marketing directors feel unable to...
Nov 21, 2013 | E-commerce and E-retailing, Mobile, Social media
Christmas sales via mobile devices, especially iPads, are driving much of the growth in the UK ecommerce market this festive season, according to new research from IBM. Watch this video outlining IBM’s findings here: The IBM Digital Analytics Benchmark revealed that...
Nov 20, 2013 | CPG, Facebook marketing, Social media
This chart shows the top branded Instagram accounts whose content has been shared on social networking sites other than Instagram. MTV created the most shareable photos on Instagram with over 134 million shares, almost double it’s closest competitor the NBA...
Nov 19, 2013 | Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
This chart shows the perceived business value digital marketing channels provide marketers. Marketers’ answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. An interesting point this chart makes is that the Facebook...
Nov 19, 2013 | Online advertising, Social media, Twitter marketing
Twitter is letting small and medium-sized businesses outside the US advertise on the site for the first time, as the social network looks to woo brands a week after its IPO. The move will see Twitter opened its self-serve advertising platform to small and medium...
Nov 19, 2013 | Social media, Twitter marketing
Twitter is talking its alerts service to the UK and the Republic of Ireland, with emergency services and government bodies signing up to the service, which will flag up emergency messages with text and pop-up alerts. Police forces in both countries have signed up to...
Nov 18, 2013 | Content marketing, Social media
A third of new relationships begin online and on average, nine million Britons log on to dating sites in their quest to find a significant other, an industry which research firm Mintel estimates will be worth £150 million by 2014. So when consumers hit the surf for...
Nov 15, 2013 | Content marketing, E-commerce and E-retailing, Social media
Pinterest is opening up its site to retailers for the first time, as the popular online scrapbook begins letting brands capitalise on its user data for the first time. The move sees Pinterest open up its API (the code for app creation) letting developers embed pins...
Nov 14, 2013 | China, Facebook marketing, Mobile, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and statistics that caught our eye. Twitter Vs Facebook: Which social media ads are best value for marketers? Facebook has five times more active users and 10 times as many daily shares as Twitter, but falls short on mobile and...
Nov 14, 2013 | Facebook marketing, Mobile, Social media
Mobile messaging startup Snapchat has reportedly rejected an acquisition offer from Facebook that would have valued the company at more than $3bn (£1.8bn). The Wall Street Journal said the all-cash deal would have been Facebook’s largest acquisition ever....
