Oct 21, 2013 | Mobile, Social media
Vine and Flickr are the fastest growing global apps for smartphone and tablet users, with Google Maps and Facebook being the most popular overall, according to new research. The study, from Global Web Index, found that Vine is the fastest-growing app in 2013,...
Oct 18, 2013 | Facebook marketing, Regulation, Social media
Facebook has loosened its privacy rules for teenagers, letting them post status updates, videos and images that can be seen by anyone, not just their friends or people who know their friends. While Facebook described the change as giving teenagers, ages 13 to 17, more...
Oct 18, 2013 | Social media, Twitter marketing
Twitter could start using its user’s data to run targeted ads on other websites or mobile applications, via its recently bought MoPub platform, according to a news report. The Financial Times said the move could provide twitter with a new way of generating ad revenue...
Oct 18, 2013 | Facebook marketing, Mobile, Social media
Facebook ads are 1,790% more profitable on Apple’s iOS than Android, according to new research looking into the social network’s mobile ad effectiveness. The data, from ad buying network Nanigans, analysed more than 200 billion Facebook ads on mobile with...
Oct 17, 2013 | Online advertising, Social media
Nielsen has launched multi-platform ad measurement platform in the UK, aimed at helping advertisers find the media mix for their campaigns. Early UK test results show: – Big variance in ad campaigns’ ability to generate ‘incremental reach’ – Variance...
Oct 15, 2013 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Online advertising, Social media
Over a quarter of executives from around the world believe digital transformation is already a critical factor for their companies long-term survival, according to a new survey. The research, from MIT Sloan Management Reviewand Capgemini Consulting, also indicated...
Oct 14, 2013 | Germany, Social media
Social media continues to be an increasingly popular activity for German mobile users, according to new research from comScore. The number of Germans accessing social networking sites via mobile at least once each month has increased by 27 percent over the year, from...
Oct 11, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Unilever - Research, tips and news for marketers
Unilever’s Pot Noodle is offering one student the chance to have their tuition fees for the next year paid for them, as part of a new Facebook ‘Scholar’ campaign. The winner will be given everything they need to live the Uni lifestyle including Pot...
Oct 9, 2013 | Content marketing, Online advertising, Online video, Social media, Twitter marketing
Viacom is running social video ads for its channels via Twitter Amplify, as the entertainment giant looks to prmote its upcoming series of global MTV awards show. The partnership will begin at the 2013 MTV EMA on Sunday 10 November, letting followers of Viacom’s...
Oct 9, 2013 | Email marketing, Social media
To coincide with its 16th birthday, Yahoo’s email has undergone its second revamp in a year with a raft of new features, as the firm looks to compete with the likes our Google’s Gmail and Microsoft’s Outlook. Yahoo’s redesigned email unveiled includes a...
Oct 8, 2013 | Online advertising, Social media, Twitter marketing
Twitter has launched its ‘Nielsen TV Twitter Rating’ system in the US, as the firm looks to attract advertisers by linking TV shows to social media engagement. Initially announced in 2012, the new tool has been developed in partnership with TV ratings tracker Nielsen....
Oct 7, 2013 | Social media, Twitter marketing
Twitter plans to raise $1bn (£619m) in its stock market debut, as it posts documents to regulators giving insights into its finances for the first time. In the filing, revealed on Thursday, the seven-year-old company said that it now has 218 million monthly users and...
Oct 7, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media
Digital ad spend up in the UK rose 17.5% to reach a record six-month high of over £3bn, with consumer goods overtaking entertainment and media as the biggest mobile display advertiser, according to new research. The data, from the IAB, also indicates that mobile now...
Oct 4, 2013 | Facebook marketing, Mobile, Social media
Snapchat has launched ‘Stories’, letting users see rolling news-feeds from friends in the last 24 hours, as the popular photo sharing app looks to rival Facebook. Watch this video showing how Snapchat stories works below: Snapchat’s popularity has risen sharply...
Oct 4, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Instagram has announced plans to place ads placing ads in users’ photo streams, as the Facebook-owned photo app looks to capitalise on its growing popularity. Ads will appear in a few months in the US-only for now, and will involve just a handful of firms. In a bid...
Oct 3, 2013 | Facebook marketing, Online advertising, Social media
Facebook has begun tracking how its users engage with 45 primetime TV shows in the US, as the social network looks to rival Twitter in providing advertisers with real time viewer data. The move will see Facebook sending weekly reports to the four largest US television...
Oct 3, 2013 | Facebook marketing, Mobile, Social media
Facebook has revamped its mobile app advertising with ‘call-to-action’ buttons, such ‘Shop Now’ or ‘Listen Now’, as the social network looks to boost engagement on its apps. Previously, ads on Facebook’s mobile apps were designed only to entice its...
Oct 2, 2013 | Facebook marketing, Search engine marketing, Social media
Facebook has updated its Graph Search tool to include user posts and status updates, as the social network looks to improve its site navigation in a bid to appeal more to users and advertisers. Facebook launched the Bing-powered Graph Search in January to compete with...
Oct 2, 2013 | Content marketing, Social media
Spotify is ramping up its social features, introducing an embeddable ‘Follow’ button for artists and bloggers to add to their sites. The new one-click tool lets visitors to choose to follow them on the music streaming service. The Spotify Follow button can be placed...
Oct 2, 2013 | Facebook marketing, Mobile, Social media, Twitter marketing
Facebook, Instagram and Twitter are the most popular social media sites among 10-15 years olds in the UK, but Blackberry is falling from favour, according to new research. The Amaze Generation from Amaze on Vimeo. The study, from Amaze Generation, a five-year research...
