Sep 11, 2013 | Social media
Real-time conversation tool Livefyre has bought Storify, as the firm looks to boost its social curation tools and compete with rival Disqus. Livefyre powers real-time conversation and social curation via the StreamHub platform, while Storify helps more than 850,000...
Sep 11, 2013 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Instagram is planning to introduce ads, as the Facebook-owned photo app looks to turn its 150 million users into a profit. Speaking to the Wall Street Journal, Emily White, Instagram’s director of business operations, said the company is planning to introduce...
Sep 11, 2013 | Facebook marketing, Online video, Social media
UK mums are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010—according to new research. The study, from BabyCenter and comScore, also found that 22% of mums say if friends or family...
Sep 10, 2013 | Social media, Twitter marketing
Tame has launched a new context search engine for Twitter aimed at marketing and PR professionals. The tool lets users monitor brand buzz and hot topics relevant to clients with Tame’s 24-hour digest, identifying the hashtags to use to increase the audience reach of...
Sep 9, 2013 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media, Twitter marketing
Retailers are overestimating the growth of consumer spending via mobile devices by over 100%, according to new research. The comparative study commissioned by Peerius, found that 75% of leading retailers expect consumers using mobile devices to account for 40% of...
Sep 6, 2013 | Content marketing, Online video, Social media, Viral and buyrals
Buzzfeed, the popular social news site behind many virals and ‘top 10’ lists, has started to turn a profit four years after its launch, revealing its traffic numbers in the US are now bigger than both AOL and Craigslist. The news was announced by Jonah Peretti,...
Sep 5, 2013 | Regulation, Social media, Twitter marketing
In what could signal a new trend in customer relations, a disgruntled passenger has paid to promote a tweet complaining about British Airways. UK businessman Hasan Syed was unhappy with the way the airline was dealing with his father’s lost baggage. However,...
Sep 3, 2013 | Facebook marketing, Online advertising, Social media
Facebook has teamed up with stock image provider Shutterstock to offer advertisers a range of high-quality imagery to use on the social network. Under the new deal, use of the Shutterstock imagery won’t cost advertisers a penny. Instead, Facebook will pay...
Sep 2, 2013 | Facebook marketing, Online advertising, Regulation, Social media
Facebook has emailed its vast user base of 1.2bn subscribers to explain how it uses their data for advertisers, as part of a settlement in a US court case. The social network has revised its two key documents — Data Use Policy and Statement of Rights and...
Aug 29, 2013 | Facebook marketing, Regulation, Social media
Facebook has revealed the extent of government spying on its social network users, following recent revalations surrounding the US PRISM web monitoring programme. In a special report, Facebook revealed that governments around the world requested information on about...
Aug 28, 2013 | Facebook marketing, Social media
A new study by Kenshoo Social has revealed that the most successful ads on Facebook Exchange (FBX) tend to be those that are dynamically generated based on the products or pages that online shoppers have previously viewed outside of Facebook. FBX is a system for...
Aug 23, 2013 | Social media, Twitter marketing
This chart shows the percentage of episodes where tweets has an influence on ratings. Competitive / reality shows saw the biggest boost from tweets about the shows, with 44% of programmes in this genre experiencing a change in ratings. Comedy and sports shows also saw...
Aug 21, 2013 | Facebook marketing, Online advertising, Social media
Facebook advertisers are seeing a significant return on their spend on the social networking site, according to new research. New data from social media marketing technology platform Kenshoo Social highlights the improved performance of Facebook ads in the first two...
Aug 19, 2013 | Online video, Social media, Twitter marketing
Broadcaster Viacom is adding 30 more of its shows to Twitter’s social video ‘Amplify’ program after ‘a great response from advertisers’ to its MTV Awards promotion on the social network. View a sample Amplify ad below: Roy Hibbert's BIG block. One of...
Aug 19, 2013 | E-commerce and E-retailing, Facebook marketing, Social media
Facebook is testing a new online payments service aimed at making it easier for users to make purchases on their mobile devices. The social networking site will let people to make purchases with just their Facebook login on partnering e-commerce mobile apps. The...
Aug 19, 2013 | E-commerce and E-retailing, Germany, Online video, Social media
The 57.8 million internet users in Germany each spent nearly 20 hours online during June 2013. Social networking accounted for a quarter of time spent online in Germany, making it the most engaging activity that month. Retail sites reached 77 percent of the German...
Aug 19, 2013 | Social media, Twitter marketing
Six out of 10 Internet users between the ages of 50 to 64 are on social networks, with numbers growing fast, according to new research. The global study, from Pew Research Center, also shows that just 13% of those over the age of 65 were users of social networking in...
Aug 16, 2013 | Social media, Twitter marketing
As the UK and Europe looks forward to the start of Premier League football on Saturday, new data shows that Wayne Rooney, Gareth Bale and Luis Suarez were the most talked about players in the Premiership’s pre-season hype. The study, from Crimson Hexagon, used...
Aug 16, 2013 | Social media
Social media is currently the quickest and most reliable form of customer contact, according to new research. The study, from eDigitalResearch, found that around 80% of consumers who have recently contacted a brand through social media platforms heard from the company...
Aug 15, 2013 | Facebook marketing, Mobile, Social media
Facebook is testing an app just for celebrities and high-profile figures, designed to help them manage their public persona, according to a news report. AllThingsD reports that the VIP-only mobile app would help the famous reach out to fans, monitor their feedback,...
