Aug 15, 2013 | Content marketing, Social media
Google has started embedding Soundcloud’s popular streaming audio widgets into Google+, as it looks to increase engagement on its social network. Back in May, SoundCloud gave its 40 million users the option of signing in using their Google+ accounts. Now, Google is...
Aug 15, 2013 | China, Social media, Twitter marketing
Sina Weibo claims that it now has 54 million active users a day, as the firm continues its battle with WeChat and Tencent for dominance in the Chinese social networking sector. Weibo now has more than $1bn in cash in its coffers and American investment firm Piper...
Aug 15, 2013 | Facebook marketing, Mobile, Social media
Facebook has bought speech recognition and language translation app Mobile Technologies, as the social network looks to boost its mobile features. Facebook did not disclose the financial terms of its deal for Pittsburgh-based Mobile Technologies. Facebook’s management...
Aug 14, 2013 | Facebook marketing, Online advertising, Social media
Facebook has revealed that 128 million US users and 24 million UK users log onto the social network each day, as the firm begins revealing regional audience figures for the first time in a bid to appeal to more advertisers. By comparison with TV audiences, just 6...
Aug 14, 2013 | CPG, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Going viral on the internet is a goal for all brands, but is there is secret to becoming a web sensation? This week, Twitter examined three big viral video hits – actor Ryan Gosling ‘refusing’ to eat cereal, astronaut Chris Hadfield singing Space...
Aug 14, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, India, Online video, Social media
Horlicks has launched a new Facebook campaign in India to promote its new biscuit, inviting users to guess the plot of a new TV commercial with a number of clues. Watch the final TV commercial below: To promote the new Horlicks Nutribic ‘fibre rich digestive...
Aug 12, 2013 | CPG, Mobile, Social media
‘Social Butterflies’, ‘Working Professionals’, ‘Gamers’, and ‘Everything Tech’ are the most connected consumer groups in the UK, according to new research. With consumers increasingly connecting with brands whilst on the move across multiple devices, new research...
Aug 9, 2013 | Online advertising, Social media, Twitter marketing
Twitter has partnered with Datalogix to offer advertisers a way of monitoring the impact of their tweets on consumer behaviour, as the micro-blogging platform looks to woo brands with deeper insights into the value of social media campaigns. The new tool, called...
Aug 8, 2013 | Mobile, Social media
Whatsapp has added voice texts, letting users record and send voice messages, as the chat app continues to soar in popularity with 300m active monthly users worldwide. The voice texts can last an unlimited duration and automatically play through headphones if they are...
Aug 8, 2013 | Regulation, Social media, Twitter marketing
ITV has dropped threats of legal action against Channel 4 over allegations that stars of Coronation Street were breaching marketing rules by promoting companies on Twitter in exchange for gifts. The allegations were made in the Channel 4 Dispatches documentary Celebs,...
Aug 7, 2013 | Facebook marketing, Social media
This week’s Channel 4 documentary ‘Celebs, Brands and Fake Fans’ looked into the murky world of ‘click farms’- offering a warning to brands tempted to buy success on social media. Watch a trailer for the programme here: The programme, part of the Dispatches series,...
Aug 7, 2013 | Facebook marketing, Social media
Facebook has revamped its news feed, showing popular posts for longer as the social network looks to increase engagement on the site and appeal more to advertisers. Facebook said it launched the ‘Story Bump’ feature in response to its data showing that users read more...
Aug 7, 2013 | Facebook marketing, Social media
Facebook can contribute significant incremental or duplicated reach to that of major TV networks, especially among younger users, according to new research. Established as a bastion of direct response advertising and long considered the home for niche audiences,...
Aug 7, 2013 | Social media
Nearly a third (32%) of businesses in the UK are yet to develop a social media strategy, according to a new report released this month. Social media has risen in the past year with over two thirds implementing it into their organisations, but alarmingly one third...
Aug 5, 2013 | Facebook marketing, Online video, Social media
Facebook is set to introduce TV-style adverts to users’ news feeds, selling spots to companies for up to $2.5 million (£1.64m) a day, according to a news report. Watch the Bloomberg report here: Bloomberg quotes ‘individuals familiar with the matter’ that Facebook is...
Aug 2, 2013 | Facebook marketing, Social media
Facebook has switched to secure HTTPS browsing for all users, some two years after the company added the feature. The switch follows similar moves in recent years by rivals Google and Twitter. Facebook revealed that a third of its users opted in to the feature after...
Aug 2, 2013 | Social media
QPR is the UK’s most socially savvy football team (outside of the Premier League), ahead of the 2013 season with 330,000 Facebook and Twitter followers, twice as many is its closest rival Reading, according to new research. Ahead of the League’s opening match this...
Aug 1, 2013 | Facebook marketing, Online advertising, Social media
Marketers using multi-touch attribution models are generating 10-30 percent more value from Facebook advertising compared to those using Last Ad or Last Click measurement techniques, according to new research looking into the value of social media ads. The research...
Jul 31, 2013 | Social media
LinkedIn has added a raft of Facebook-style tools to its ‘Influencer’ platform, as the business-based social network looks to raise its profile as a publishing platform. The move lets users ‘like’ and comment on long-form posts uploaded by the social network’s chosen...
Jul 30, 2013 | Facebook marketing, Online advertising, Search engine marketing, Social media, Twitter marketing
Customer acquisitions gained via email marketing has quadrupled since 2009, with email delivering more customers than Facebook or Twitter, but less than search, according to a new US-based study. The report, from marketing software provider Custora, found that email...
