Jul 30, 2013 | Facebook marketing, Social media, Twitter marketing
Using hashtags in Facebook posts have been slow to take off on the social network, with most brands neglecting the new technique, according to new data. Read the full report on Slideshare below: REPORT: Facebook Hashtags, Post Engagement, And Industry Leaders –...
Jul 29, 2013 | Regulation, Social media
Tumblr has attracted criticism for banning certain tags on certain porn-related search terms. In its defence, Yahoo-owned Tumblr said the move was introduced “to adhere to the requirements of particular app environments”. The blogging site started blocking...
Jul 26, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
This month the world’s media focused on one couple and one baby – attracting hundreds of millions of consumers, to thousands of high traffic pieces of content. Smart brands leapt at the opportunity creating branded content and tactical media buys. Danny...
Jul 26, 2013 | Facebook marketing, Social media, Twitter marketing
Not all social media fans behave in the same way. From ‘deal seekers’ to ‘ranters’, this infographic from ReachLocal looks at the top 7 types of social media users, and how brands can make the most of them. Source: http://www.reachlocal.co.uk/
Jul 26, 2013 | Regulation, Social media, Twitter marketing
Twitter has come under fire for posting fake tweets from real users ito promote its new ad platform. Hey @Neil_Gottlieb, @WilliamMazeo, @subhash_tewari – so sorry about the confusion earlier today. We're fixing the problem now.— Twitter Advertising...
Jul 25, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Shares in Facebook have jumped 18% as the social network beat earnings expectations with stronger than expected mobile ad sales. Facebook earned $333m (£217) in the April-June 2013 period, up from a loss of $157m (£102.5m) in the same period a year ago. The company...
Jul 25, 2013 | CPG, Mobile, Social media, Unilever - Research, tips and news for marketers
Lynx has become the second major brand in a month to use photo sharing app Snapchat in a new campaign. Snapchat has soared in popularity over the past year. The app lets people send photos and videos that self-delete after between one and 10 seconds after being...
Jul 24, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Facebook’s native advertising is outperforms on both desktop and mobile in terms of click-through-rate (CTR) and cost-per-click, according to new research from Adobe. Adobe examined the performance of various Facebook ad placements and ad types from April to June...
Jul 22, 2013 | Facebook marketing, Social media, Twitter marketing
Twitter founder Biz Stone has offered up some advice for rival Facebook- give users an ad free version of the social network for a $10 monthly fee. Writing on blog platform Medium, Stone admitted he only returned to using Facebook recently, but noticed a potential new...
Jul 22, 2013 | Mobile, Social media
Social app Snapchat is now installed on more than 18.6% of devices in the US, fast catching Twitter, according to new research. The study, from Onavo, indicatesthat Snapchat was used by 18.6% of all iPhone owners in the US in June 2013, up 10.5% month-on-month, making...
Jul 19, 2013 | Social media, Twitter marketing
The Bank of America has run into criticism this month for using bots to reply to political criticisms on Twitter… only to reveal that the ‘bots’ were actually employees using a rather inflexible and irrelevant customer service script. Just got chased away by #NYPD 4...
Jul 18, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Social media
Faceboook saw mobile visitor numbers from the US and UK increase by some 20% during June this year, as the social network looks to woo more mobile advertisers during the summer months as people access their smartphones outside in the hot weather. Citing its own...
Jul 16, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
Danone has picked Coupons.com to run a product sampling campaign via Facebook, as the firm looks to promote the new range of super thick yogurts, danio. In the first social media campaign of its kind for the brand, and following the success of the June #makemybreak...
Jul 15, 2013 | Facebook marketing, Social media
Facebook posts are seen by three times as many people as its users realise, but they’re just not getting any response, according to new research. The study, from researchers at Stanford University in the US, found that people drastically underestimate how many...
Jul 12, 2013 | Mobile, Search engine marketing, Social media
Most of the world’s mobile traffic now comes from Samsung phones, with the South Korean manufacturer overtaking Apple and Nokia for the first time last month, according to new research. The data, from web analytics firm Statcounter, found that Samsung generated 25.47%...
Jul 11, 2013 | Social media
This chart shows the demographic profile of social networks in the Netherlands. Of Facebook’s 8,759 million unique users in the region, nearly 45% are over the age of 45. By contrast, Tumblr attracts a younger audience with 49% of its users under the age of 35....
Jul 11, 2013 | Germany, Online advertising, Social media
This chart shows the percentage of ad impressions by category in Germany in April 2013. The top three advertisers for the period were eBay, Microsoft and Otto. Social Media sites captured the highest share of display ad impressions with 33%. Service sites such as...
Jul 11, 2013 | Search engine marketing, Social media
Google is shutting down its Latitude social location service on 9th August, as the internet giant overhauls its mapping services and continues to integrate its Google+ social network across its core businesses. As part of the shut down, all of Latitude’s various...
Jul 9, 2013 | Content marketing, Social media, Twitter marketing
Despite its phenomenal growth in recent years as a social news and information feed, Twitter is still trumped by traditional news agencies when it comes to breaking news first, according to a new report. The research, conducted by scientists at the Universities of...
Jul 8, 2013 | Mobile, Online advertising, Regulation, Social media
More than half (52%) of Brits would rather share details of their sexual orientation than their mobile number, and on average have four email addresses and two mobile phones registered to them, according into new research looking into consumer attitudes to online...
