Jun 20, 2013 | Marketing through gaming, Social media
In one of the most striking examples of internet protest power yet seen, Microsoft has reversed its controversial decision to impose restrictions on pre-owned games on its upcoming Xbox One console. Microsoft initially said that gamers would need to log onto the...
Jun 20, 2013 | China, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
The majority of global consumers are still finding online ads annoying, with half calling for a ‘dislike’ button on Facebook to vent their frustrations with a brand, according to new research. The study, called ‘Click Here: The State of Online Advertising’ from Adobe,...
Jun 18, 2013 | Marketing through gaming, Mobile, Social media, USA
The average US smartphone user spends 58 minutes a day using their device. Communication such as texting / talking are the most popular functions. People use their smartphone more for social networking (16%) than they do for visiting websites (14%). Email accounts for...
Jun 18, 2013 | Marketing through gaming, Mobile, Social media, USA
iPhone users spend an average of one hour and 15 minutes a day on their mobile, exceeding the time spent on Android devices by 26 minutes. iPhone users are also more likely to use their device for emailing (10%) than Android users (8%). View high quality image...
Jun 18, 2013 | Marketing through gaming, Mobile, Social media, USA
The average Android user spends 49 minutes per day using their mobile. 28% of time spent on an Android is spent talking. Conversely iPhone users spend 22% of the time talking. Android users are also more likely to use their mobile for visiting websites (16%) than...
Jun 18, 2013 | Online advertising, Social media
Yahoo plans to let marketers bid on ads based around a user’s ‘social influence’, rivalling the likes of Klout to offer brands new ways of amplifying messages via their most vocal customers and advocates. The move would see marketers bid against each other to target...
Jun 18, 2013 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Mobile, Online video, Peru, Search engine marketing, Social media
The Latin America online population grew faster than any other global region in the past year, rising 12% to 147 million visitors, according to new research. The findings, from comScore’s 2013 Latin America Digital Future in Focus report, provides a comprehensive...
Jun 17, 2013 | Regulation, Search engine marketing, Social media
Facebook claims it has “aggressively” protected its user data from the US government snooping, following revelations that the National Security Agency (NSA) had “direct access” to their servers under a data collection programme called Prism....
Jun 13, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
Facebook has added Twitter-style clickable hashtags, letting users quickly find similar topics and like-minded users across the site, while giving marketers a new channel for their social media ad targeting. Now, adding the “#” sign to a word in Facebook...
Jun 12, 2013 | Online advertising, Social media
This chart shows the user demographics for both Yahoo sites and Tumblr. There has been a lot of speculation surrounding Yahoo’s recent acquisition of Tumblr, and this chart shows that it grants access to a younger demographic. 40% of Tumblr users are aged 15-24...
Jun 12, 2013 | Marketing through gaming, Mobile, Social media
This chart shows the different levels of engagement with mobile ads, between the average smartphone user and a smartphone user aged between 18-24 in Britain. Across all categories, young Brits had better recall of mobile ads. Most notably, 56.2% recall social...
Jun 12, 2013 | Mobile, Search engine marketing, Social media
Google has bought crowd-sourced navigation app Waze for a reported $1.3bn (£835m), as the firm looks to extend its sat-nav tools. Watch this video from Bloomberg discussing the deal here: Waze, based in Tel Aviv, combines online maps with updates from other users...
Jun 11, 2013 | Facebook marketing, Search engine marketing, Social media
Google is to buy social mapping app Waze for around $1.3bn, after an intense bidding war with rival Facebook, according to news reports. According to Israeli newspaper Ha’aretz, the deal will be worth $1.3bn. The paper reports that the deal hasn’t been...
Jun 11, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Social media, Unilever - Research, tips and news for marketers
Unilever has extended its partnership with co-creation community eYeka, as the FMCG giant looks to further tap into crowd-sourced marketing campaigns. The deal will see eYeka’s online community of 250,000 creators work across Unilever’s brands to help create marketing...
Jun 10, 2013 | Regulation, Search engine marketing, Social media
Facebook, Google and Yahoo have all issued denials that they have been providing the US National Security Agency with user data, amid a growing global privacy scandal. A 29-year-old government contractor revealed himself as the source of disclosures about the...
Jun 10, 2013 | Online advertising, Social media, Twitter marketing
WPP has partnered with Twitter to give advertisers deeper insight into how people use the social network. The deal will see data from Twitter integrated into WPP’s existing media and analytics platforms. Both firms will also create new products and services designed...
Jun 7, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, Unilever - Research, tips and news for marketers
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey. The report “Generation Y and Brand Loyalty” from w00t! Media, looks at the changing relationships Britons have with...
Jun 7, 2013 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Facebook is reducing its number of ad units by half, as the social network looks to encourage more advertisers to the site with a simpler format range, tailored to key marketing objectives. In the next six months, Facebook will take the number of total ad units from...
Jun 5, 2013 | Online video, Social media
Twitter has launched Vine for Android, opening up its 6-second video format to a new market after getting 13 million users on its iPhone app. Twitter bought Vine back in January this year, letting users create six-second film loops or animations, complete with sound,...
Jun 4, 2013 | Marketing through gaming, Social media
Zynga plans to axe a further 520 jobs, amid warnings that the Farmville games developer expects wider losses than it previously estimated. The cuts, which represent about 18% of its workforce, come as Zynga expects to make a loss of between $28.5m to $39m (£18.6m to...
