Jun 4, 2013 | Online advertising, Social media
With the industry buzzing about Yahoo!’s recent acquisition of popular blogging network Tumblr, there have been a variety of reasons cited as motivations behind it. New online advertising trends from comScore suggests that brands using Yahoo may be able to target...
May 31, 2013 | China, Mobile, Online advertising, Online video, Social media
Internet analyst Mary Meeker’s slideshow presentations on global internet trends have become something of a major industry event, with this year’s data showing huge mobile growth. View the slideshare presentation below: KPCB Internet Trends 2013 from Kleiner Perkins...
May 30, 2013 | Facebook marketing, Social media
Facebook is introducing ‘Twitter-style’ Verified Pages, giving businesses and public figures an authentic blue check mark next to their profiles, helping to tackle the problem of misleading fake profiles on the social network. The feature will apply to a small group...
May 29, 2013 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru, Social media
Facebook is by far the most used social network in Latin America, growing by 7,915 million users between 2011 and 2012. Other sites that reported large growth over the period were Ask.fm (12,739 million growth) and Tumblr (5,471 million growth). Once popular social...
May 29, 2013 | Argentina, Brazil, Chile, Latin America, Mexico, Peru, Social media
The average time spent on social networks worldwide in 5.2 hours per month. The country with the highest average time spent on social networks is Argentina with 9.8 hours. Of the top 10 countries, Mexico showed the lowest average time spent on social networks with 7.5...
May 28, 2013 | Facebook marketing, Online advertising, Social media
A single share on Google+ is worth more in revenue than a single referral on Twitter and Facebook, according to this new infographic looking at social media engagement from Addshoppers. The firm analysed $5 million spent in online purchases performed by the social...
May 28, 2013 | Facebook marketing, Mobile, Search engine marketing, Social media
Social media mapping firm Waze has become the target of a bidding war between Google and Facebook, according to news reports. Bloomberg reports that Google is considering a bid that exceeds a previous offer from Facebook’, which reportedly fell between $800 million...
May 24, 2013 | Regulation, Social media, Twitter marketing
Twitter is beefing up security logins for users after recent high-profile hacking attacks. The move will see Twitter let users opt in to a two-step system that would require a verification code for each sign-in. Twitter product security head Jim O’Leary said...
May 23, 2013 | Online advertising, Online video, Search engine marketing, Social media
In the US, total digital ad revenue for 2012 was $36.6bn, up by 15% from 2011. Mobile digital ad revenue grew by 4.2% since 2011, making it the format with the highest growth. Search ads were also the format with the highest revenue for the second year (46.3%)...
May 23, 2013 | Online advertising, Online video, Search engine marketing, Social media
In 2011, the US generated $31.7bn in revenue from digital advertising, at the time the highest recorded. Search ads accounted for the highest revenue segment for digital ads in 2011 with 46.5%. Display related ad revenues were also a high growth area in 2011...
May 22, 2013 | Social media
When it comes to influencing purchase decisions, real friends and family are more than twenty times more influential than social media friends, according to a new study. When it comes to influencing purchase decisions, real friends and family are more than twenty...
May 22, 2013 | Argentina, Brazil, Facebook marketing, Latin America, Social media, Twitter marketing
Social media in Latin America continues to soar as Argentina and Brazil become the most engaged social networking markets worldwide, according to a new study. The study, from comScore, found that visitors from Argentina and Brazil is spending an average of near 10...
May 22, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Mobile, Online advertising, Online video, Social media
As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part...
May 21, 2013 | Content marketing, Social media
Yahoo has bought blogging platform Tumblr for $1.1bn (£725m) in cash, with CEO marisa Mayer pledging “not to screw it up” in a blog post. Watch Wikipedia’s Jimmy Wales speak to the BBC about what the deal could mean for Tumblr: The deal is likely to see Yahoo...
May 20, 2013 | Social media, Twitter marketing
In the social media battle between Facebook and all other providers, this deal between Yahoo and Twitter is the latest alliance – and it’s good news for marketers wanting to extend the reach of Twitter messages. Yahoo has struck a deal with Twitter to introduce tweets...
May 20, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing
Branded pages and organic posts on social media sites are not enough to produce an effective social marketing strategy, according to a new study. The Key to Successful Social Advertising report, from Kenshoo Social and conducted by Forrester Consulting, evaluates how...
May 20, 2013 | Content marketing, Social media
Google has unified its cloud storage services to give its users more flexibility on ways to store their data across Drive, Gmail and Google+, as the internet giant ramps up its rivalry with Dropbox. Under the move, all three services will be joined together and will...
May 20, 2013 | Marketing through gaming, Online advertising, Online video, Social media
Nintendo is get a share of the YouTube ad revenues from user generated videos featuring its games, sparking complaints from some of its fans. Under the new scheme, clips posted to YouTube will now display advertising, with income going directly to the Japanese gaming...
May 20, 2013 | Social media
The board of Yahoo has approved a deal to buy blogging and social networking site Tumblr for $1.1bn in cash, according to a news report. Watch this report from The Wall Street Journal looking at the possible deal: Tech blog AllThingsD reports that Marissa...
May 17, 2013 | E-commerce and E-retailing, Facebook marketing, Online video, Russia, Search engine marketing, Social media
Mail.ru is the largest free email service in Russia and leads in terms of visits and average time spent on the site. Vk.com is a popular social network in Russia and has the second highest average time spent on the site (343.2). Vk.com reported higher vists and time...
