Consumer brands use packaging to stand out, make their products more desirable, and their brand more talkable.
Artificial intelligence
AI and machine learning are revolutionising business. They’ve unlocked leaps in the effectiveness of software tools and the way people interact with them. Here you’ll find a few of our favorite case studies and examples of AI in use today across industry.’
AI case study: IBM Watson takes over video editing
TV news is a content-hungry media channel. And in today’s world where content has to be promoted, there’s a need for promotional summaries of content that’s about to be shown and content that just has been shown.
AI case study: NVIDIA Canvas let’s you visualize without drawing skills
The visualization of creative ideas has been solely the domain of agency studios. So what if anyone could simply tell an AI photo editor what they wanted to create?
AI case study: Adobe Sensei transforms image editing
Bringing AI into image editing has proved a game-changer for what studio production tools can deliver.
AI case study: Unilever’s HR team improve recruitment
Complex processes such as recruiting talented staff can be turbo-charged by adding AI into the mix.
AI case study: Mulberry’s production reduces waste, thanks to AI
Mulberry is a leading-edge brand on the shelves and a leading-edge innovator behind them. Their approach to cutting animal hides used AI to reduce waste, speed up delivery, and strengthen their production process.
AI case study: AP use AI for writing simple copy at unprecedented speed
The Associated Press (AP) is one of the world’s biggest content suppliers to the media industry. AP journalists and editors have to comb through thousands of news reports daily and package the raw facts into short stories that are delivered instantly to the editorial systems journalists use in newsrooms.
AI case study: fraud detection gets stronger at Visa
To tackle fraud, Visa used an AI approach to get a 20-30% lift in performance – and in some cases even 100%. It applied advanced AI techniques versus more traditional techniques like gradient boosted trees. Collectively this prevented $25bn in fraud.
AI case study: Starbucks uses real-time recommendations to match people’s desires
This is an example of how retail and entertainment websites use neural networks to recommend additional products or content to customers.
What is AI and where does it fit?
Digital transformation unlocked a tidal wave of new data. It gave the promise of new insights, more relevant services, and more efficient communication. However, the reality of managing ‘big data’ has been quite different – until artificial intelligence (AI) arrived.
Marketing and communications during lockdown
How brands stepped-up or adapted to the Covid world, with new products, services, campaigns and approaches. A collection of 30 examples from the toughest moments in lockdown.
