Jul 2, 2013 | Mobile
Apple has applied for a trademark for ‘iWatch’ in Japan, as the wearable tech battle heats up. The trademark application, submitted on June 3 and released on the Japan Patent Office website last week, would cover computers, computer peripherals and wristwatches, an...
Jul 1, 2013 | Marketing through gaming, Mobile
Google is reportedly expanding it Android mobile a game console, smartwatch, and an updated version of the Nexus Q, all powered by the mobile operating system. Watch this video report from the WSJ below: According to the Wall Street Journal, Google is looking to...
Jun 28, 2013 | E-commerce and E-retailing, Mobile, Search engine marketing
Consumers made a total of 3.2 million online searches for flights in May, over 17% of which were made on mobile devices, reveals a new independent report, “Flights Sector Report – Issue 9”, by digital marketing agency, Greenlight. The report charts the most popular...
Jun 27, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Apple’s Passbook feature, baked into all their phones since September last year, is providing a real competitive advantage to many retailers who are using it for location based marketing purposes particularly mobile coupons. Retailers are beginning to wake up to...
Jun 27, 2013 | Mobile
The UK’s mobile advertising market will rise by 90% this year, given the digital ad growth due to the increased use of internet on smartphones and tablets, according to new research. The data, from eMarketer, indicates that digital ad spending in the country has...
Jun 26, 2013 | Mobile, WhatsApp
Chat app WhatsApp is now attracting more than 250 million active monthly users, making it one of the largest communications platforms in the world, according to a news report. The stats were revealed to the Wall Street Journal, also showing that inbound traffic on the...
Jun 26, 2013 | Content marketing, Mobile, Online advertising, Social media
MTV is running its first campaign on popular photo sharing app Snapchat to promote sixth season of UK reality show ‘Geordie Shore’. The campaign will see MTV send out exclusive photographs and videos from its own ‘Geordie Shore’ Snapchat...
Jun 26, 2013 | Content marketing, Mobile, Online advertising, Search engine marketing
Author rank, content marketing, social media and mobile marketing are the biggest digital marketing trends in the US this year, according to this infographic from Dot Com Infoway. The illustration below shows that content marketing, mobile marketing, social media and...
Jun 25, 2013 | Marketing through gaming, Mobile
With smartphones fast catching PC use, this infographic from technology firm Dot Com Infoway sheds light on vital aspects that mobile app marketers need to focus on to make sure their promotional activities drive results. The graphic lists simple practices that will...
Jun 25, 2013 | Mobile
Not all shopping activity via smartphones is in fact done when shoppers are mobile, with two-thirds shopping from their devices while at home, according to new research looking at UK mobile shopping trends. The study, conducted by agency Shoppercentric entitled:...
Jun 25, 2013 | Mobile
The will be 915 million high speed mobile broadband (LTE) subscribers worldwide forecast for end of 2016, and the first billion will be exceeded during 2017, according to new research looking at global 4G trends. The study, from IDATE, looked at the main trends...
Jun 24, 2013 | Mobile
Samsung has launched a tablet that lets users switch between Windows 8 and Android operating systems. The Ativ Q has a 13.3in (33.8cm) screen that sits over a keyboard that can be folded out for typing or set to act as a stand. The move follows a similar device from...
Jun 24, 2013 | FMCG digital marketing food and beverages, Mobile
Tesco Clubcard is trialling a new service giving customers the ability to sign up for a new card through a tablet app in store. View larger image here Built by mobile marketing firm Incentivated, the app is hosted on dedicated iPads located in specially created...
Jun 21, 2013 | E-commerce and E-retailing, Mobile
The IMRG-Experian Hitwise Mobile Hot Shops List has revealed the UK’s top 10 mobile retailers by site traffic for the first time, with Amazon UK being as dominant in the mobile traffic space as they are over desktop visits. Between them, the Amazon UK (1st) and...
Jun 21, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Mobile payments now account for 1 in 10 transactions at Starbuck, according to its Chief Financial Officer. Speaking at the Jefferies Global Consumer Conference, Troy Alstead, Starbucks’ chief financial officer and chief accounting officer, explaining how customers...
Jun 20, 2013 | China, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
The majority of global consumers are still finding online ads annoying, with half calling for a ‘dislike’ button on Facebook to vent their frustrations with a brand, according to new research. The study, called ‘Click Here: The State of Online Advertising’ from Adobe,...
Jun 20, 2013 | Mobile, Online advertising
Digital media firm Shazam has launched a new metric to help advertisers gauge the effect of their TV ad campaigns. The “Shazam Engagement Rate” combines third-party industry data on the number of people viewing a particular ad with the number of people who engaged...
Jun 19, 2013 | Mobile, Online advertising
Microsoft has launched Ad Pano, offering in-app ads on its Windows 8 operating system. The Ad Pano is a premium Ads in Apps solution for Windows 8, which combines the principles of a ‘hero app’ experience with Microsoft’s technology. The format lets marketers...
Jun 19, 2013 | Mobile
Although most companies are increasing their investment in mobile channels, consumers are facing significant customer experience issues while brands adapt to a multi-device world, according to a new report. The third annual Reducing Customer Struggle Report, published...
Jun 19, 2013 | Content marketing, Mobile
Actor Jack Black joined Yahoo! on stage at Cannes Lions to talk about the revolution in online content. Speaking to Cannes Lions TV after the seminar, he speaks on Hollywood, content on small screens and why people love a leading man. Source:...
