Jun 5, 2013 | Content marketing, Mobile, Online advertising
Apple is reportedly set to launch a free ad-funded music streaming service at its Worldwide Developer Conference (WWDC) in San Fransisco next week, billed as a rival to Spotify, Google Music and Pandora. The Financial Times reports that Apple are keen to get the...
Jun 5, 2013 | Mobile
Amazon is offering free tools to let developers better understand how users are interacting with their Android apps distributed by the online retailer. The Engagement Reports include data for daily and monthly active devices, installs, sessions, ARPU and retention....
Jun 5, 2013 | Mobile
The average adult smartphone user in the US spends 58 minutes daily on their device, with iPhone users spending longer on their mobiles than Android users, according to new smartphone usage data. The study, from Experian, found that on average, smartphone owners...
Jun 4, 2013 | Mobile, Online advertising, Search engine marketing
British smartphone users between the age of 18-24 are much more likely to react to ads on smartphones than other age groups, according to new research looking into UK mobile advertising trends. The study, from comScore, highlighted an increased engagement from the...
Jun 4, 2013 | E-commerce and E-retailing, Mobile
An increase in smartphone adoption and usage is giving retailers and brands with substantial new opportunities to target shoppers – at any time or any place, according to new research. The survey of 1,000 household shopping decision makers, from retail and...
Jun 4, 2013 | Content marketing, Mobile
More than 1 in 2 Brits have bought and read digital magazines, up from 1 in 3 in 2012 – this according to new research released today by lekiosk. The digital magazine platform commissioned OnePoll to survey 2,000 consumers nationwide, and also found that almost 1 in 5...
Jun 3, 2013 | Content marketing, Mobile
Google is poised to overtake Apple’s App Store as the most popular app platform in the world, according to new reports. The Financial Times reports that Apple said 50 billion apps had been downloaded for its iPhone, iPod touch and iPad, with more than 850,000...
Jun 3, 2013 | Mobile, Regulation
Microsoft is bringing back the starts button to the desktop version of its new Windows 8 operating system, after a raft of complaints from users. However, the new version of Start button will not offer all the functionality previously associated with the feature....
Jun 2, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
Oscar Mayer’s latest app lets users create their own commercials centred around “Grandpa Frank.” This mobile video case study looks at how the Kraft brand created consumer engagement and brand loyalty through new technology. Frank fans are invited to create their own...
May 31, 2013 | China, Mobile, Online advertising, Online video, Social media
Internet analyst Mary Meeker’s slideshow presentations on global internet trends have become something of a major industry event, with this year’s data showing huge mobile growth. View the slideshare presentation below: KPCB Internet Trends 2013 from Kleiner Perkins...
May 31, 2013 | E-commerce and E-retailing, Mobile
Mobile accounted for 20.2% of UK e-retail sales in the first quarter of 2013, up from 15.4% in the previous quarter, according to new data from the IMRG. There was a significant uplift in mobile sales in the first quarter of 2013, with 1 in 5 UK e-retail sales coming...
May 31, 2013 | Mobile, Search engine marketing
As shoppers flock to their smartphone sand tablets for the latest deals, a new survey indicates that 44% of online consumers would never return to sites that are not mobile friendly. The poll, carried out by Kentico Software, looks at how US online shoppers’...
May 30, 2013 | Mobile
Wikimedia Foundation has launched a ‘Neaby’ tool, filtering relevant Wikipedia articles to users based on their location. The move comes after the charitable organization behind Wikipedia and other online collaborative projects, announced a new GeoData extension for...
May 29, 2013 | E-commerce and E-retailing, Mobile
Over half of all UK consumers are already using mobile payments, but a fragmented market is holding back ubiquitous uptake, according to new research. The study, from international payments provider VocaLink, also indicates that nearly two thirds of people who use...
May 28, 2013 | Facebook marketing, Mobile
Facebook has postponed the European launch of its ‘First’ smartphone following disappointing US sales and negative feedback. The handset, made by HTC, runs Facebook’s enhanced Home interface, designed to be more integrated into the smartphone than a normal app....
May 28, 2013 | Mobile, Regulation
Only one in 10 American smartphone owners say they would regularly wear Google’s upcoming augmented reality eyewear, citing ‘social awkwardness’ as a key off-putting factor, according to a new survey. Watch this video from the BBC’s Rory Cellan-Jones, demonstrating...
May 28, 2013 | Facebook marketing, Mobile, Search engine marketing, Social media
Social media mapping firm Waze has become the target of a bidding war between Google and Facebook, according to news reports. Bloomberg reports that Google is considering a bid that exceeds a previous offer from Facebook’, which reportedly fell between $800 million...
May 24, 2013 | Marketing through gaming, Mobile
iOS games for iPhones and iPads generated more revenue than handheld console games on devices such as the Nintendo DS, according to new research. The second edition of the ongoing quarterly App Annie & IDC Portable Gaming Report. offers insights into the shift of...
May 23, 2013 | Mobile, Online advertising
Almost half (47%) of UK respondents are keen to have commercially funded mobile phone bills; with adverts delivered straight to their phones in return for a partially or fully paid line-rental, according to new research looking into mobile marketing trends. The study,...
May 22, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Mobile, Online advertising, Online video, Social media
As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part...
