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Google opens AdWords to 300,000 apps via AdMob integration

Jun 11, 2012 | Mobile, Online advertising, Search engine marketing

Google has integrated its AdMob mobile platform with AdWords, allowing purchases across both networks from a single dashboard. The move adds about 350 million mobile users, 300,000 mobile apps and 12 countries to AdWords’ reach. AdWords currently reaches two...

Smartphone wars: Apple and Samsung hold ‘peace talks’ to settle patent disputes

May 22, 2012 | Mobile

Apple and Samsung are holding two days of talks that will try to find a way to end the many legal rows between the rivals. Over the last year, the firms have been embroiled in patent arguments that have spilled over to courtrooms around the world over who invented or...

SMS still the king of messaging- UK smartphone users ‘lost without text’

Feb 29, 2012 | Mobile

SMS still dominates the mobile messaging market when compared to other messaging services such as ‘Over the Top’ (OTT) Instant Messaging (IM) services, according to new research. According to new research launched by Acision at Mobile World Congress, 95% of all...

New iPhone ad platform gets $60m in pre-bookings

Jun 9, 2010 | Mobile, Online advertising, Unilever - Research, tips and news for marketers

Apple’s new iPhone 4 will be the first smartphone to run the company’s iAd mobile ad network, with 17 advertisers already lined up to target app users on the move. During his keynote, Steve Jobs, Apple CEO, announced that Apple’s iAd mobile advertising...

New iPhone: Video calls, two cameras and clearer images

Jun 8, 2010 | Mobile, Unilever - Research, tips and news for marketers

Apple has unveiled the latest version of its iPhone handset, with enhanced video call functions being the key new feature. Apple chief executive Steve Jobs introduced the new iPhone 4 at the company’s Worldwide Developers Conference in San Francisco on Monday....
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