Brits turning to tech for a good night’s sleep
Over half (51%) of the UK population has used technology-based sleep-aids to help get the perfect sleep – what’s more, almost 1 in 3 (31%) said they use them every night, according to new research.
World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience
Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.
Top 10 Chinese brands: Tencent leads as brands grow 23% in a year
Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.
Digital to account for 50% of US $197bn ad investment in 2018
The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.
Mobile user journey study: Product discovery a major barrier to sales
Weak mobile performance for brands was found to be directly linked to poor product discovery, rather than mobile payments, according to a new study looking into the mobile user journey.
Mobile marketing trends: Win on Google page one with Universal Search
Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestions, according to new research.
Snapchat UK ad revenue to overtake Twitter’s next year
Snapchat’s UK advertising revenue is set to overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years, according to new research.
Live chat and chatbots overtaking email for retail communication
There is a vast generational gap in how customers wish to communicate with brands and retailers, with millennials 20% less likely to contact a retailer via email than baby boomers, and are five times more likely to use live chat on a website, according to new research.
Rise of voice search: Advertisers to invest more in digital audio
The rise in voice-activated devices and podcasts will continue to drive change among advertisers, according to a new study.
Laundry app Zipjet debuts London voucher campaign with StreetPR
On-demand laundry and dry-cleaning start-up Zipjet has deployed StreetPR brand ambassadors to hand out flyers in key transport hubs across London promoting an offer of £10 off a first order.
IoT Trends: Big interest in smart homes (but less in ‘smart assistants’)
There is significant interest in IoT, with 91 percent declaring interest in the connected home, but tech companies may be focusing on the wrong types of devices as they look to bring smart technology into the home, according to a new survey.
UK launches new cyber security ‘code of practice’ for digital devices
Bosses behind ‘smart’ devices such as televisions, toys and speakers found in millions of homes will be expected to build-in tough new security measures that last the lifetime of the product, as part of plans to keep the nation safe from the increasing cyber threat.
WeChat reaches one billion user milestone
WeChat has hit one billion monthly users for the first time, as the Chinese messaging app starts to rival WhatsApp.
Top 10 trends at Mobile World Congress 2018: Smart cities, 5G and Edge Computing
Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with AI, mobile money and edge computing dominating the agenda.
Utilities firms switching on to IoT, AI and wearables
The majority (7-in-10) of utilities leaders believe technology is key to helping Britain overcome the socioeconomic issues it faces today, according to new research.
Three takes IoT services global with Cisco “Jasper Control Center”
Mobile operator Three has launched the Cisco Jasper Control Center, which will enable enterprise customers worldwide to launch, manage and monetize IoT services.
Ad targeting trends: the rise of ‘Personal Prime Times’
People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.
Paris launches Snapchat campaign during the city’s Fashion Week
The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience.
Google lets brands compare mobile performance with rivals
Google has launched two mobile commerce tools as well as a study designed to improve the way businesses interact with customers on mobile.
Google Play allows Kenya’s M-Pesa for mobile payments
Google has integrated Kenya’s primary mobile payment service M-Pesa into its Google Play store as an alternative mode of payment, potentially opening up to more African consumers with no credit cards.
