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Uber buys fleet of 24,000 driverless cars from Volvo

Nov 21, 2017 | Mobile

Uber plans to buy up to 24,000 self-driving cars from Volvo as the ride-booking app and ride-hailing app looks towards automation.

Baidu bets on IoT with smart speaker and two robots

Nov 20, 2017 | Mobile

Baidu has launched a smart speaker and robots that the Chinese Internet giant claims will give people a ‘sci-fi’ experience.

Boston Dynamics’ Atlas robot does backflips

Nov 17, 2017 | Mobile

Boston Dynamics has showcased its latest invention- a robot capable of leaping across tables and performing backflips.

UK Prime Minister meets digital leaders to plan technology drive

Nov 15, 2017 | Mobile

The Prime Minister will meet leading digital entrepreneurs and innovators from across the country today, as she announces a series of measures to support the growth of the UK’s tech sector.

Mobile ad trends: Ad fraud tops transparency concerns

Nov 13, 2017 | Mobile

Just under half (49.6%) of marketers put ad fraud as their top concern within mobile programmatic, according to new research.

Consumers more willing to share location with apps (but privacy concerns persist)

Nov 13, 2017 | Mobile, Regulation

Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.

14 year olds ‘have already sent more than 35,000 texts’

Nov 10, 2017 | Mobile, Regulation

By the age of 14 the average child will have sent more than 35,000 texts, 30,000 WhatsApp messages and racked up more than three solid weeks of video chat, a new study has revealed.

Snapchat undergoes huge redesign as losses grow

Nov 8, 2017 | Mobile, Social media

Snapchat is being redesigned drastically as it struggles to attract older users and turn a profit as its Snap’s Ad revenue per user is now less than a fifth of that of Facebook.

Vodafone moves into IoT with new home gadgets

Nov 8, 2017 | Mobile

Vodafone has launched its first Internet of Things devices, as the mobile network operator looks to expand into hardware.

Adidas debuts ‘smart’ mobile shopping app

Nov 7, 2017 | Mobile

Sportswear brand Adidas has launched a shopping app that is tailored to the customer by learning their preferences, behaviour and interaction across the app.

Snapchat debuts retargeted ads that follow users around web

Nov 3, 2017 | Mobile, Online advertising, Social media

Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.

Top supermarkets online: M&S and Aldi lead for apps (but Tesco wins for website)

Oct 31, 2017 | E-commerce and E-retailing, Mobile

M&S and Aldi have the most engaging app, but Tesco is the most popular website, according to new research.

Retail sites and apps “more influential than word of mouth”

Oct 30, 2017 | Digital marketing skills, Mobile

Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteo’s “The Shopper Story 2017” report.

Netflix teams with Snapchat and Shazam for Stranger Things 2 promo

Oct 30, 2017 | Marketing through gaming, Mobile

Snapchat and Netflix are partnering for a first-of-its-kind World Lens — featuring a portal into a new world — for the launch of Stranger Things 2.

Mobile devices account for a third of online Christmas orders

Oct 26, 2017 | Mobile

Mobile shopping accounted for almost a third (28%) of 2016 online holiday orders across the UK, France and Germany, according to new research.

Geordie Shore star broke ad rules on Snapchat

Oct 25, 2017 | Mobile, Online advertising, Regulation, Social media

Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.

Fanta uses VR and Snapchat for Halloween campaign

Oct 24, 2017 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media, Viral and buyrals

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.

Android users get “Pay With Google” for simpler mobile shopping

Oct 23, 2017 | E-commerce and E-retailing, Mobile

Google has launched a new mobile payment service for Android devices that aims to simplify the transaction process, called “Pay With Google”.

Walmart pushes same day pick up with Halloween costume ad

Oct 18, 2017 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Viral and buyrals

Walmart is encouraging you to “Be who you want to be” this Halloween in an ad that showcases its new same day pick up feature in its mobile app.

Asda partners Shazam for lip-sync Halloween face filter

Oct 18, 2017 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Viral and buyrals

Walmart-owned Asda has launched its annual Halloween campaign with a TV ad that uses Shazam to linked to an augmented reality mobile experience.

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