Aug 7, 2017 | E-commerce and E-retailing, Mobile
Last weekend saw the biggest spike in Brits jetting off on their summer holidays, and holidaymakers are increasingly turning to downloaded content to keep themselves and their families entertained during long-haul flights, according top new research. The new Hitwise...
Aug 4, 2017 | Mobile
When it comes to marketing, few companies do it better than Apple. But what can we learn from this electronic giant? This new inforaphic from The Website Group presents some of the top marketing techniques that Apple has used to build one of the most well-known brands...
Aug 4, 2017 | Mobile, Online advertising
The study of 60,000 campaigns across 20+ countries by measurement company Nielsen, also found that mobile tends to be better than desktop at hitting target audiences. The study of 60,000 campaigns across 20+ countries by measurement company Nielsen, also found that...
Aug 3, 2017 | Mobile
Apple enjoyed strong revenue in the second quarter of the year, typically its weakest period, with a a comeback in iPad and Mac sales and steady iPhones sales ahead of the release of a new model. The company’s revenue jumped 7.2% from a year earlier, its best growth...
Aug 1, 2017 | Mobile, Online advertising
Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is...
Jul 31, 2017 | Facebook marketing, Mobile
Facebook has outstripped expectations again, reporting a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue grew at more than twice the rate of larger rival Google. Mobile ad sales now provide most of Facebook’s...
Jul 31, 2017 | Mobile
Apple has announced plans to kill off the iPod nano and shuffle, the company’s last two music players without the ability to run streaming service Apple Music. The move is part what’s been described as a “simplification” of the iPod range to...
Jul 31, 2017 | Mobile, Social media
An extra 243 million mobile phone users worldwide will start using mobile messaging apps this year, with Facebook Messenger and WeChat leading the way, according to new research. eMarketer projects that 1.82 billion people across the globe will use apps like Facebook...
Jul 24, 2017 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Digital ad spend in the UK grew at its fastest rate for nine years during 2016, driven by advertisers’ need to tap into people’s rising use of mobile to watch content, according to new research. The data, from the Internet Advertising Bureau UK / PwC Digital, found...
Jul 19, 2017 | Mobile
Google Glass is making a comeback, two years after the augmented reality spectacles were shelved by the company. But this time, the product is focused on aiding the workplace rather than general consumers. Alphabet’s Google officially launched the...
Jul 19, 2017 | Mobile, Online advertising, Online video
Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths. TwentyThree, a Copenhagen and San Francisco-based video marketing platform, has put together a data report entitled ‘State...
Jul 18, 2017 | E-commerce and E-retailing, Mobile
Businesses may be overlooking connected customers’ situational demands, as shoppers’ purchasing behaviours shift depending on the item they are buying, according to a new report. The report, by agile software development firm Black Pepper Software, warns that over...
Jul 18, 2017 | E-commerce and E-retailing, Mobile, Social media, WhatsApp
Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps. According to a report in AFTV News, the encrypted service could integrate SMS, video and voice...
Jul 17, 2017 | Mobile
Online video viewing will rise 20% in 2017, driven largely by a rise in smartphones, according to new research. The study, from Zenith’s Online Video Forecasts 2017, indicates that global consumers will spend an average of 47.4 minutes a day viewing videos online this...
Jul 13, 2017 | Facebook marketing, Mobile, Social media
Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time. The home screen on Messenger acts as an inbox for a user’s most recent conversations with friends, automated bots, or...
Jul 12, 2017 | Mobile
Waymo, the self-driving car project run by Google, recently spent some time with the Chandler Police and Fire in Arizona for an “emergency vehicle testing day.” The authorities had ambulances, police cars, motorcycles and firetrucks pass by, trail and lead...
Jul 12, 2017 | Mobile, Search engine marketing
The use of personal assistant apps on mobiles is stagnating, partly as people start to use standalone home devices such as Amazon’s Echo, according to new research. Consumer-centric measurement firm Verto Analytics monitored a panel of U.S. adults who use personal...
Jul 10, 2017 | Mobile, Online advertising, Online video, Viral and buyrals
From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’. Supporting its iPhone 7, the...
Jul 10, 2017 | CPG, Mobile, Social media
This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign. On Sunday 9th July, Burt’s Bees used two special national geofilters available to UK Snapchatters...
Jul 7, 2017 | Mobile
Top UK brands are leading the way in Europe when it comes to mobile performance, with smartphones taking 50% share of traffic, according to new Europe-wide research. The study from Adobe Analytics Cloud reveals that marketers have never been better at delivering...
