Snapchat rolls out “Max Reach” feature in UK and France
Snapchat’s Max Reach feature has been rolled out in the UK and France, allowing brands to reach every user of the app with their digital advertising. Max Reach has already been made available to US brands, with the tool allowing advertisers to reserve space...The future of car sales: Virtual test drives and mobile purchases
The days of browsing car showrooms for your new motor has not ended yet, but the landscape has shifted significantly over the past few years and car showrooms of tomorrow could exist almost entirely online, according to a new report. Automotive digital marketing...App trends: Communications and social increasingly dominate app time
The app sector is like a “clogged pipe”, where social and communication apps dominate most people’s time, while other sectors will be left to “fight over the scraps”, according to a new report. The study, from measurement firm Verto Analytics, indicates that the...Bose boosts Formula One sponsorship with Yahoo partnership
Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process, according to a report. Through a branded takeover of the Yahoo Formula One hub...Citymapper tests free London bus service
Transport app Citymapper has moved into real life vehicles, with a new bus that drives an under-serviced route in London. The Citymapper Smartbus aims to “redesign the bus”, both in terms of how one looks and how it operates. As part iof a two-day trial, the bus...Influencer marketing: How much do celebrities earn for social media posts?
As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data. A new tool designed by Swedish personal loan company Advisa, lets users calculate the amount...Tablet ownership rates falling
Internet users are not only failing to purchase new tablets, but that many existing tablet users are choosing not to upgrade their devices, according to new research. The study, from Global Web Index, shows that back in 2014, it was almost half of digital consumers...Playing politics with big data: What can marketers learn from Trump and Brexit?
What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next...Snapchat losses widen as user growth slows
Snapchat has seen its shares tumble after the social network reported disappointing growth in the first three months of the year. Snap Inc, the owner of Snapchat, saw a n djusted loss of $188.2m, which was about $10m worse than analysts had expected, while the net...Coca-Cola pioneers personalised displays in-store with Google AI
Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.
