giffgaff debuts Snapchat Lens for “Big Swim” campaign
Mobile network giffgaff has launched a bespoke Sponsored Lens on Snapchat as part of its Big Swim campaign. The sponsored lens, available across the UK allows Snapchatters to take the place of a female protagonist who goes on a magical trip through space before...#MusicMakesYouTravel: Lastminute links music and travel with Spotify
Lastminute.com has launched a new brand partnership with digital music service Spotify to explore how music inspires travel, with a #MusicMakesYouTravel campaign. As part of the project, the brands will create a series of content to give consumers new ways to...Understanding ‘mobile first’ consumer behaviours [INFOGRAPHIC]
How can consumer behaviour on smartphone and tablet devices can be aligned with that old business stalwart “Maslow’s Hierarchy of Needs”? This new infographic from comScore attempts to find out… Using audience and digital consumption data from 9 countries (USA,...World lenses: Snapchat goes big with augmented reality
Snapchat is pushing further into the high-tech world of augmented reality with “World Lenses”, a new set of rear-camera lenses that let users place virtual objects in the real world using the app’s camera. Snapchat pioneered AR in the social media space with its...Instagram Stories overtakes Snapchat for daily active users
Instagram Stories has surpassed Snapchat in terms of daily active users, according to new figures. The Instagram feature, often criticised for being similar to its rival’s original “Snapchat Stories” format, now attracts 200 million daily active...Burger King’s Google Home prank backfires
Fast food giant Burger King thought it was being funny when it aired a 15 second commercial that purposely triggered viewers Google Home devices- but many didn’t see the funny side of the privacy intrusion. The short advert aired on US TV last week on networks...Timberland drives store footfall with mobile location ads
Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores. xAd worked with media buying agencies Vizeum and Amplifi to develop and deliver engaging content to 18-34 year olds...Mastercard looks to the future with artificial intelligence startups
Mastercard has welcomed five new startups to its Start Path Global programme – the company’s global initiative to support innovative later-stage startups who are reshaping the future of commerce. The programme is open to startups who are rethinking banking and...UK marketing trends: Mobile drives digital ad spend past £10 billion threshold
Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital...Google Assistant ditches Keep for new Home app
Google has updated its Assistant smart speaker with greater inegreation with its Home app, signalling a move away from its Keep note app. The move means that shopping lists made via Google Assistant will no longer be saved on Google Keep, and will instead port over to...Mobile milestone: Android overtakes Windows PC usage for first time
Android has surpassed Windows as the world’s most popular operating system for internet usage for the first time, according to new statistics. The data, from web analytics company StatCounter, indicates that Google’s mobile OS topped the worldwide OS internet usage...Fake news! This year’s best (and worst) April Fools pranks in digital
In 2017, it’s getting harder to discern real news stories from fake ones- which made last weekend’s April 1st pranks even harder to spot than usual. To help you out, we’ve put together some of the best hoaxes from this year’s pranksters for your viewing pleasure…
