Mar 28, 2017 | Mobile, Social media, USA
The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research. American consumers’ status as a binge watching, streaming, multitasking nation enters 2017...
Mar 28, 2017 | Mobile, Online advertising
A new white paper from Amaze explores the concept of the unifying, enterprise grade digital hub – the ‘app store’-like tool that provides the decision-making and intelligence needed to align all digital assets. Forrester predicts that Artificial Intelligence (AI) will...
Mar 27, 2017 | Mobile
Uber has halted its self-driving cars from the Arizona roads after an accident which left one of the vehicles on its side. Pictures posted online showed the car on its right side on an Arizona street, next to another badly damaged vehicle. The car – a Volvo SUV...
Mar 27, 2017 | Mobile
The traditional wall calendar has been given a high-tech upgrade, thanks to a clever use of electronic ink from a Japanese inventor. Created by Japanese designer Kosho Tsuboi, the Magic Calendar looks like it’s made of paper, but is actually a subtle smart screen. The...
Mar 27, 2017 | Mobile
Snapchat only has a third of the monthly unique users as Instagram but it skews decisively younger, according to new research. The study, from Verto Analytics data (among US adults 18+), found Instagram’s users are fairly evenly spread across all age groups,...
Mar 23, 2017 | Mobile
Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK. As a result of its enhanced capabilities, Yahoo and Statiq’s first mobile location campaign for O2...
Mar 23, 2017 | E-commerce and E-retailing, Mobile
Pottery Barn is launching an augmented reality app, called 3D Room View, that lets customers visually try out living room furniture before they buy it. The 3D Room View app works with Google’s Project Tango, a platform that uses motion tracking, area learning, and...
Mar 23, 2017 | Mobile, Social media, Twitter marketing
Twitter users are keen second-screeners – being 33% more likely than the average internet user to be on another device while watching TV, according to new research. Mobile is absolutely dominant here and, crucially, when it comes to what these users are doing while...
Mar 21, 2017 | Content marketing, CPG, E-commerce and E-retailing, Mobile, Online advertising, Online video
Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted. In an interview, Rorsted explained the sportswear company is...
Mar 21, 2017 | Mobile
Media planners are relying less on demographic data and insights to inform advertising strategy, and instead favour contextual data and insights when it comes to defining campaign strategies and optimising performance, according to new research. A new report released...
Mar 20, 2017 | Germany, Mobile
Mobile ad spending in Germany will reach €3.2 billion ($3.5 billion) this year, representing more than half (57.2%) of all digital ad spending for the first time, according to new research. Total media ad spending in Germany – which includes digital and traditional –...
Mar 17, 2017 | Digital marketing skills, Mobile
The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a new report. The study, from the Mobile Marketing Association and RadiumOne, interviewed with over 300 senior marketers, evealed...
Mar 16, 2017 | Marketing through gaming, Mobile
The VR industry shipped 6.3 million devices worldwide and generated $1.8bn in revenue during 2016, according to new research. The figures, from a report by Super Data, come below its previous expectations of $5.1bn in revenue for the year. The report indicates that...
Mar 16, 2017 | Mobile, Social media
Snap Inc. has cut its ad revenue forecast for 2017 for Snapchat by $30 million due to higher than expected revenue sharing with its partners, according to a report. The report, from eMarketer said in its latest ad spending forecast on Tuesday that the new ad revenue...
Mar 16, 2017 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Social media, Viral and buyrals
Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story. The sitcom tells the story of the Baker family who appear to be the picture of suburban utopia, yet beneath the airs and graces the family...
Mar 15, 2017 | Mobile
Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution, according to new research. The report, from Ooyala, also shows variances of viewing habits across devices in different regions and continues to track...
Mar 14, 2017 | Mobile, Social media
Facebook has launched its own temporary messaging service, less than a fortnight after rival Snapchat floated on the stock exchange. The new tool, called “Messenger Day”, is an addition Facebook’s existing Messenger app. The tool lets users of Facebook’s instant...
Mar 13, 2017 | Facebook marketing, Mobile, Social media
Instagram has updated its Stories feature with support for geostickers, as the Facebook owned messenger app continues to mimic its rival Snapchat. The firm announced its new geostickers in a blog post and explained that the feature is launching first in New York City...
Mar 13, 2017 | Mobile
Video ad formats are by far the most popular format in the mobile app gaming market, according to new research. The data, from AppLovin, indicates that video currently accounts for 93% of mobile ad spend. In non-gaming verticals, 58%of spend was for video ads, and 42%...
Mar 13, 2017 | Facebook marketing, Mobile, Social media
The iconic PG tips Monkey has come to life online as a Facebook Messenger chatbot for Red Nose Day. Start-up chatbot company ubisend has developed AI technology to give an online voice to the famous Monkey for the first time through Facebook Messenger. Ahead of Red...
