Feb 3, 2017 | Marketing through gaming, Mobile
Yahoo has announced the launch of Yahoo Sport Daily Fantasy in the UK, offering sports fans one-day and one-week fantasy contests for cash prizes. Available on desktop and via app, Yahoo Sport Daily Fantasy covers all top flight Premier League and Champions League...
Feb 2, 2017 | Mobile, Online advertising, Social media
Snapchat’s new ad marketplace, dubbed “Snap Ads” is getting self-serve technology solution that lets marketers manage ad placements on Snapchat. With 150 million+ daily active users and 10 billion+ daily video views, Snapchat has become a critical channel for...
Feb 1, 2017 | CPG, Mobile, Social media
Lego has launched a new social network specifically made for Lego builders aged 5 to 13 years old. Dubbed Lego Life, the mobile app invites children five- to 13-years-old to join creative challenges in a safe online environment. In an effort to keep real identities...
Jan 31, 2017 | Mobile, Social media
With the hype on Snap Inc.’s upcoming IPO and its Spectacles release, agency Mediakix has developed an infographic and video guide to the chat app’s big year ahead… Snapchat Spectacles: The Next $5 Billion Product Read more here Additionally, Mediakix also...
Jan 31, 2017 | E-commerce and E-retailing, Mobile
UK supermarket chain Asda Has launched a food waste matchmaking app, letting suppliers buy and sell food that would otherwise be dumped. The app, called Asda Surplus Swap, connects suppliers of unwanted food like leftover ingredients, finished produce or vegetable...
Jan 26, 2017 | Mobile, Online advertising, Social media
Snapchat has struck a partnership with Nielsen’s mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender. The system is similar to Nielsen’s TV offerings. This will make Snapchat ads...
Jan 26, 2017 | Content marketing, Mobile
Google has made available a number of applications as Instant Apps, using lightweight software that loads with a URL tap and installs on the go. Google has recently announced that several Android applications are ready as Instant Apps. Although “thousands of...
Jan 20, 2017 | E-commerce and E-retailing, Mobile
Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research. Despite a third of UK consumers admitting to downloading more retail apps in the last 12 months than they...
Jan 16, 2017 | E-commerce and E-retailing, Marketing through gaming, Mobile, Online advertising
Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC. VR and AR have been identified in Warc’s Toolkit 2017, produced...
Jan 12, 2017 | Facebook marketing, Mobile, Social media
Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat’s territory. The adverts in the middle of Instagram’s Stories will be marked by a small “Sponsored” tag as well as being...
Jan 6, 2017 | Digital marketing skills, Mobile
Fukoku Life Insurance Mutual Company has cut 34 jobs, instead using IBM’s artificial intelligence bot Watson to take over assessing medical insurance claims over the phone. Starting from January 2017, the Tokyo-based insurance company is handing over the roles of 34...
