Jan 6, 2017 | Marketing through gaming, Mobile
Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data. The tech giant also said that New Year’s Day 2017 was the most successful single day sales of all-time for...
Jan 5, 2017 | CPG, Mobile
Kérastase has launched a smart hairbrush that listens for breaking hair, but it comes with a hefty price tag. The luxury hair brand owned by L’Oreal, unveiled the world’s first smart hairbrush at CES 2017, in partnership with Nokia’s Withings digital health unit. The...
Jan 5, 2017 | Mobile
Facebook and its standalone messenger app were the top two apps in the US last year, according to new research from Nielsen. In 2016, Facebook again took the lead as the top smartphone app. The social networking app had more than 146 million average unique users each...
Jan 5, 2017 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day. Branded Moments targets mobile listeners on Spotify’s free streaming service based around six different ‘moments’ of the day: chill time,...
Jan 4, 2017 | Mobile, Social media
Snapchat has partnered with ad verification specialist MOAT in the UK and France to offer third-party measurement for its video advertising. Following a beta launch in the US last year, advertisers will now be able to measure “Human and Viewable” and...
Dec 23, 2016 | Mobile
Demand for Amazon’s smart speaker has been higher than expected, with the Echo device now sold out until mid-January, according to the online retailer’s website. The voice-activated, “Alexa”-enabled smart speaker is currently lists it as out of...
Dec 23, 2016 | Mobile
From vouchers to ‘show-rooming’, smartphones have changed the way we shop. This infographic from Vouchercloud provides an insight into how the mobile consumer has developed over the years, as well as predictions as to the future growth of mobile commerce. Source:...
Dec 22, 2016 | Mobile
53% of people who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so – as long as they can block brands they are not interested in according to a survey. The research by...
Dec 22, 2016 | Mobile
Most UK consumers are not interested in embracing the six technology trends tipped as ‘ones to watch’ this year, according to new research. The study, from Code Computerlove, found that mobile payment was voted the digital trend consumers most likely to adopt in 2017,...
Dec 21, 2016 | Facebook marketing, Mobile, Regulation, Social media, WhatsApp
Facebook could be facing a fine of up to 1% of its global revenue for allegedly misleading European Union merger watchdogs when it won approval to buy the WhatsApp messaging service in 2014. The EU ’s antitrust authority said it suspects Facebook supplied...
Dec 21, 2016 | E-commerce and E-retailing, Mobile
UK shoppers are increasingly relying on online and mobile devices during the Christmas period, according to new research from Salmon. Key findings: – Salmon identifies a Black Friday-style upsurge in mobile orders this Christmas, with on average a 26% rise in...
Dec 20, 2016 | E-commerce and E-retailing, Mobile
Online takeaway food service Just Eat has been on a spending spree, buying up two smaller rivals. The firm is paying £200m upfront to buy Hungry House, its biggest UK competitor, from the German group Delivery Hero. It has promised to hand over another £40m if the...
Dec 20, 2016 | CPG, Mobile, Social media, Unilever - Research, tips and news for marketers
Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever’s Scandinavian household and personal care brand Neutral 0%. The app, which has been dubbed “the lovechild of Tinder and NCT”, launched this year and...
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Dec 19, 2016 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media
M&S leads the way on Instagram in the run-up to Christmas with 497,000 followers, data from social media analytics platform Iconosquare has revealed. Marks and Spencer has a huge presence on the photo-sharing application with 497,000 followers, with Waitrose...
Dec 19, 2016 | Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research. The study, from OC&C Strategy Consultants, suggesting the firms will soon account for about three-quarters of the £18.4bn...
Dec 16, 2016 | Mobile, Online advertising, Online video, UK
UK’s OTT (over-the-top) viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience. The research from...
Dec 15, 2016 | E-commerce and E-retailing, Mobile
Seasonal TV specials are set to power dual screening over the Christmas period, with both traditional broadcasters and streaming-only sites exerting a huge impact on shopper behaviour, according to new data released today by eBay Advertising. The publisher has...
Dec 15, 2016 | Mobile
Snapchat has added the ability to chat in groups for the first time, as the chat app looks to take on the likes of WhatsApp, Instgram and Facebook Messenger. Under the new update up to 16 people can be added to one group. Like regular messages in Snapchat, group chats...
Dec 14, 2016 | Mobile
Google’s self-driving car project has rebranded itself as Waymo, working as an independent entity within the technology giant, as the project gets closer to a public launch. The name Waymo stands for “a new way forward in mobility” and the new firm...
