Nov 23, 2016 | Facebook marketing, Mobile, Online video, Social media
Instagram has revamped its video features with a Periscope-style live broadcast option. Following in the footsteps of Facebook, which owns Instagram, YouTube and Twitter’s live-streaming app Periscope, Instagram has released a new feature that allows its users...
Nov 22, 2016 | E-commerce and E-retailing, Mobile
Mobile is changing the way consumers shop on the high street, with a report identifying six new different shopping behaviours, to help retailers understand what motivates them. A new study from Carat Manchester suggests a more blurred line between on and offline...
Nov 21, 2016 | E-commerce and E-retailing, Mobile
Visitors to Covent Garden can experience the Christmas shopping spree of the future this festive season as the area transforms into the world’s first augmented reality (AR) retail district in partnership with pioneering AR app Blippar. Over 140 participating stores...
Nov 17, 2016 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from...
Nov 16, 2016 | Mobile, Social media
Messaging app Snapchat has filed for an initial public offering that could value the company at around $25 billion, according to a news report. Snap, the company behind the popular social media platform Snapchat is reported to have “confidentially” filed for a float...
Nov 15, 2016 | Mobile
Apple is working on a set of smart glasses similar to Snapchat’s newly launched Spectacles, according to news reports. Bloomberg cites “sources familiar with Apple’s plans” as saying that the smart glasses would connect wirelessly to the...
Nov 15, 2016 | China, E-commerce and E-retailing, Mobile
With Single’s Day now eclipsing cyber Monday and Black Friday, new research suggests mobile is the key driver for growth. In China, being an internet user is almost synonymous with being an online shopper. GlobalWebIndex’s research shows that 87% of internet users...
Nov 10, 2016 | Mobile, Social media
Collectively, Brits are walking around with 2.5 billion apps installed on their mobile phones, with one billion of those neglected every day, according to new research. The study, conducted by Publicis Media, surveyed 2,000 people to gain an understanding into the...
Nov 10, 2016 | Mobile
Snapchat has launched a ‘World Lenses’ tool for its app that adds Augmented Reality (AR) effects for the rear camera, expanding the feature beyond the selfie for the first time. Previously Lenses were only available on the front camera, when people were...
Nov 9, 2016 | Brazil, Mobile, Online video
When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause. Case study summary • Brazil agency promotes work...
Nov 8, 2016 | Mobile
Driverless cars could help more than 2.8 million Brits over the age of 65 remain mobile for longer. However, a new survey by Bosch has found that drivers over 55 could benefit the most from automated technology in decades to come, but feel less informed about...
Nov 3, 2016 | Mobile
There is a significant opportunity for airline marketers to use technology to drive customer loyalty and improve customer service, according to new research. The study, from European data management provider Relay42 and EyeForTravel indicayes that nearly 40% of...
Nov 3, 2016 | Mobile
Virgin Train has teamed up with Trainline to become the first operator to give customers the option to add train tickets straight to their Apple Wallet on its west coast route. iPhone users purchasing tickets for Virgin Trains west coast services through the Virgin...
Nov 2, 2016 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media
Instagram is testing new ecommerce features with 20 retail brands in the US, letting them tag products in photos with a “Shop Now” button. Kate Spade from Instagram for Business on Vimeo. The new tool is designed to give users an easy way to move from discovering...
Nov 2, 2016 | Facebook marketing, Mobile, Social media
Burberry, Primark and Alexander McQueen are the most influential UK brands on Instagram in 2016, according to new research. The study, from Instagram analytics and management platform Iconosquare, indicates that Burberry, the UK fashion brand, has a considerable...
Nov 1, 2016 | Facebook marketing, Mobile, WhatsApp
Findings from a new multi-country study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal how messenger apps are used and viewed by consumers today. The study, from MetrixLab, looked at the chat app usage across key international...
Nov 1, 2016 | Mobile, Regulation
Despite the number of mobile-only banks set to launch in the UK this year, Britons are among the least likely in the world to use them, according to new research. The study, from Nielsen, indicates that nearly two-thirds (63%) of Britons aren’t likely to use...
Oct 31, 2016 | Mobile
Three-quarters of global internet traffic will come from mobile devices in 2017, with Spain, Ireland and Singapore leading the way, according to new research. The study, from Zenith, indicates that internet access from mobile devices skyrocketed in recent years, with...
Oct 27, 2016 | Mobile
Mastercard has signed up to Onstar Go, a smart car platform from IBM and General Motors. This collaboration will bring Masterpass secure, payment technology and Mastercard Digital Enablement Services (MDES) to a new cognitive mobility platform called OnStar Go, which...
Oct 26, 2016 | Mobile
Smartwatch shipments declined by 51.6% year-on-year, suggesting that consumers are not ready for connected timepieces just yet, according to new research. The study, from market analysts IDC, found that the Apple Watch remained the market leader but it shipped just...
