Jul 6, 2016 | E-commerce and E-retailing, Mobile
Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research. The second annual ‘Creepy or Cool’ study, from...
Jul 5, 2016 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles. Brau Union brewery hired ad firm YOC to create the understitial vertical video ad. The mobile advertising format enables the full screen display of moving image content in...
Jul 1, 2016 | India, Mobile
An ultra cheap Android smartphone has gone on sale in India, costing just 251 rupees (£2.77). The Freedom 251 is an Android phone advertised by Ringing Bells will ship in batch of 200,000, but the company will make loss on each handset. The specifications are...
Jun 29, 2016 | Mobile, Social media, Twitter marketing
Twitter has launched #Stickers, offering users a library of props to add to their photos, following Snapchat’s strategy in a bid to boost engagement. Coming soon! Unleash your creativity by adding fun #Stickers to your photos on Twitter: https://t.co/Ph92Oivyhy...
Jun 29, 2016 | Mobile, Online advertising
Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK. Key findings: 10% of Brits are blocking mobile ads...
Jun 27, 2016 | Mobile, Social media
Snapchat is growing up, as the chat app now tops the the iOS downloads chart for the first time, according to new data. The figures, from App Annie, indicates that While the app grew globally, the largest growth in downloads from a single country came from its country...
Jun 21, 2016 | Mobile, Online advertising
Yahoo has launched ‘Tiles’ a new mobile ad format that lets brands to tell visual stories on mobile devices. When consumers click on a mobile ad, they will be taken to a custom mobile landing page that can feature 360-degree content, including video and...
Jun 20, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile
Domino’s has been forced to pull out of a T-Mobile’s promotion offering its customers free pizza via its new customer rewards app, after the pizza firm couldn’t cope with the increase in order volume. The T-Mobile Tuesdays app, which launched earlier this month,...
Jun 17, 2016 | Mobile, Social media
Oracle has teamed up with Snapchat to measure the impact of its new Snap Ads in stores. Among the findings: • 92 percent of the Snapchat ad campaigns drove a positive lift in in-store sales • Snapchat ad campaigns exceeded Oracle Data Cloud norms on all key metrics...
Jun 16, 2016 | Mobile, Online advertising
Just what does the average US digital consumer get up to during their daily lives? New research from YuMe showcases the breadth of touchpoints consumers engage with across apps and video, on computers, smartphones, tablets, connected TV, gaming consoles and other...
Jun 15, 2016 | Mobile, Online advertising, Online video, Social media
Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising. Under the new scheme, Snapchat’s vertical-video format will be rebranded in the coming weeks as Snap Ads. The...
