Jun 13, 2016 | Mobile
The mobile boom is changing behaviours with consumers in Mexico, with over 80% of Mexican mothers using their smartphone to chat, according to new data. Four in five of mother smartphone users in Mexico use their smartphones to chat, according to data from eMarketer....
Jun 9, 2016 | Content marketing, Mobile, Social media
Snapchat has redesigned its ‘Discover’ section, merging it with ‘LIve Stories’ to make it easier for media partners, such as BuzzFeed and Red Bull, to share content online. The Discovery channels work as mini mobile magazines, with animations,...
Jun 9, 2016 | Mobile
Football fans on the move could be set for frustration, waiting three times longer for UEFA mobile site compared to desktop, according to a ‘fitness test’ review from a digital performance firm. Dynatrace has carried out some ‘digital fitness tests’ on the website...
Jun 9, 2016 | Mobile, Online advertising, Social media
The vast majority (80%) of ‘shared’ content on mobile is viewed via ‘dark social’ channels, such as pasted links in emails or chat apps, according to new research. The study, from RadiumOne, indicates that that way Britons share and interact with online content on...
Jun 8, 2016 | Mobile
The digital traveller prefers their own devices for a more connected inflight experience and are increasingly switching to use of their own devices during flights, according to new research. New findings from SITA’s annual Passenger IT Trends reveal that passengers...
Jun 6, 2016 | Mobile
Uber is planning to expand its takeaway deliver service to the UK after launching in 16 other cities around the world, according to a news report. Uber has not officially confirmed the claims but the company has already advertised for “a restaurant partnerships...
Jun 3, 2016 | Mobile, USA
Nearly half (47%) of 16-24s in the USA are snapchatting, while youngsters in the UK, Ireland and Belgium also flocking to the chat app, according to new research. The study, from Global Web Index, suggests that Snapchat’s demographics make it an attractive proposition...
Jun 3, 2016 | Mobile, Social media
European startup Menu Next Door has secured $2 million round of funding from Index Ventures, Local Globe, Kima Ventures, and TheFamily to expand its novel approach to food delivery. The app lets you “explore what’s cooking in your neighborhood,” relying on a...
Jun 3, 2016 | Mobile
Four-fifths (82%) of business executives believe that successful adoption of the Industrial Internet of Things (IIoT) is critical to their company’s future success. Despite this, only 25% of surveyed companies have a clear strategy, according to new research. The...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
Jun 2, 2016 | E-commerce and E-retailing, Marketing through gaming, Mobile, Online advertising, Social media
Women are more likely than men to use the internet on their mobile phones, with social media, retail and games showing the biggest differences in engagement across genders, according to a new report. The study was released by UKOM, the body responsible for online...
Jun 1, 2016 | Mobile
The ongoing rise of smartphones and the mobile web are having a real impact on levels of engagement with tablets, according to new data. The research, from Global Web Index, suggetss that while tablets have enjoyed healthy growth in recent years, recently there has...
May 31, 2016 | Mobile, Online advertising
For the first time, Spotify is letting brands sponsor the music streaming firm’s owned and operated playlists. Initially, 25 or some 400 official Spotify playlists will be open for sponsorships. Under the new format, ads will be served in sponsored playlists as...
May 26, 2016 | Mobile, Online advertising, Search engine marketing
Google has revamped its AdWords platform, letting advertisers set separate bid adjustments for mobile, desktop and tablet. The news was announced at the Google Performance Summit in San Francisco. Google also announced new ad features for Google Maps for local...
May 25, 2016 | Mobile
Mobiles provide the most emotionally engaging screen, and are the most effective at delivering ‘seamless moments’ for consumers, according to new research. According to the findings, at least 50 per cent of ‘seamless moments’ – which combine the user’s situation and...
May 24, 2016 | Mobile, Social media
To promote the upcoming Teenage Mutant Ninja Turtles movie, Paramount Pictures is jumping in on the chatbot craze with four bots on popular teen chat app Kik which allow users to chat with the comic book heroes. Each chatbot has a personality based on their...
May 24, 2016 | Brazil, Latin America, Mobile
Brazilians are the most active demographic in terms of both usage and engagement, while the UK leads the world for shopping app use, according to new research. The study, from ad platform Cheetah Mobile, looked at global app usage. Global general findings •...
May 23, 2016 | China, CPG, FMCG digital marketing food and beverages, Mobile
Chinese internet giant Baidu and KFC have teamed up to launch a concept store in Shanghai that uses conversational robots as servers. Called ‘KFC Original+’ the restaurant will demonstrate the voice interaction, smart food-ordering and holographic...
May 20, 2016 | Mobile
This year’s Google I/O conference saw the internet giant unveil a raft of new platforms and features. We look back at the top nine announcements from the event, from smart homes to streaming apps… A second look at Android N Android N has come some way since its...
May 20, 2016 | Mobile
Google has launched Google Home, a small speaker capable of answering voice commands through a new digital assistant. The assistant is similar to Alexa, the artificial intelligence voice assistant powering Amazon Echo, which has surged in popularity in recent months....
