May 5, 2016 | Mobile, Online advertising, Online video, Social media
Instagram has launched video carousel ads, with Airbnb, Taco Bell and Macy’s among the first brands to sign up to the new interactive format. The new video carousel ads let advertisers display three to five videos or images at a time that users can toggle from...
May 5, 2016 | E-commerce and E-retailing, Mobile
Almost half of UK eCommerce transactions (48.9%) now take place on mobile devices, up 6% year-on-year, with iPhones overtaking iPads, according to new research. The study, from Criteo, also indicates that a fifth (19%) of all UK eCommerce transactions take place on...
May 4, 2016 | Mobile
After years of debate over which browser is best, the industry has finally reached a consensus: Google Chrome is more widely used than Microsoft Internet Explorer. IE has long been the most used browser on the internet, but its grip began slipping ever since Google...
May 3, 2016 | Brazil, Mobile, Social media
Snapchat is teaming up with NBC for the upcoming 2016 Olympic games in Rio de Janeiro this summer, in a major deal that could propell the youth-centric social media app to a wider global audience. Under the US-only deal, Snapchat will present “unique perspectives”...
May 3, 2016 | Mobile
With the anniversary of the Apple Watch coming up over the weekend, new research looks into the top-selling smartwatch brands in both the US and UK. The data, from Global Web Index, indicates that Apple’s watch is the brand of choice for 4 in 10 smartwatch owners in...
Apr 29, 2016 | Mobile
Billionaire activist investor Carl Icahn said last night that he had sold his entire stake in tech giant Apple due to the risk of China’s influence on the stock. Speaking to CNBC, Icahn said he was “still very cautious” on the US stock market. Icahn...
Apr 28, 2016 | Facebook marketing, Mobile, Social media
Facebook shares have jumped after reporting a tripling of first quarter profits from a year earlier to $1.51bn, boosted by a huge increase in mobile. Back in 2012, Facebook made no revenues from mobile- now the social network dominates the smartphone ad market. Total...
Apr 28, 2016 | Facebook marketing, Mobile, Social media
Tinder is testing a new feature called ‘Tinder Social’ that reveals which of a user’s Facebook contacts are using it. The feature displays a list of Facebook friends who use Tinder, and even shows their profiles. That means the users can see their...
Apr 28, 2016 | Mobile
Is digital a help or hindrance to the high street? New research suggest that technology is offering shoppers a more mobile-friendly shopping experience in-store, helping retailers unlock an extra £200 million in sales each year. The research, from RetailMeNot, the...
Apr 27, 2016 | Mobile
Quarterly revenue at Apple have declined for the first time since 2003, as iPhone sales weaken amid strong competition. In its quarterly sales report, Apple said it sold 51.2 million iPhones in the first three months of 2016. That was down on the 61 million sold a...
Apr 27, 2016 | Mobile, Online advertising, Online video
YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach. The new format will complement YouTube’s flagship product, TrueView ads, to help brands reinforce the message or...
Apr 27, 2016 | E-commerce and E-retailing, Mobile
Almost two thirds of fashion traffic is now mobile, with more than 50% of multi-device sales occurring one week after the cookie is dropped, according to this new infographic. The chart, from Affiliate Window, highlights some of the key trends and insights that are...
Apr 25, 2016 | Mobile, Online advertising
Alphabet – Google’s parent company – has reported a 17% rise in quarterly revenue after strong advertising sales on mobile devices. However, the technology giant revealed that it spent more money on its experimental moonshot projects, engineers, data...
Apr 25, 2016 | Mobile
The population of Middle East and North Africa (MENA) countries are most likely to use a smartphone to access the internet, according to new data. The study, from Global Web Index, found that across all 34 countries, it’s the smartphone that consumers are most likely...
Apr 22, 2016 | Email marketing, Mobile, Social media
Brits are 63% more likely to open an email with an emoji accompanying the subject line, ahead of US and other European couterparts, according to new research. Research from Mailjet reveals emojis really do have the power to contextualise and clarify the written word....
Apr 21, 2016 | Mobile, Social media
Snapchat has come under fire for launching a Bob Marley filter on the day of the anniversary of ‘marijuana day’. I love #BobMarley but um…isn't this technically black face? @Snapchat pic.twitter.com/7GU2IsjKwy— Daniel Ruiz (@danny_ruiz) April 20, 2016...
Apr 20, 2016 | Mobile, Search engine marketing
More people are using their phones, rather than PCs, to conduct searches, with Weeekend the most popular time, according to new research. To mark the start of Advertising Week Europe, Bing Ads has released insights into UK consumer behaviour on mobile devices which...
Apr 19, 2016 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook has claimed that its two major chat apps are sending three times as many messages than SMS, with 60 billion messages a day sent and received on Facebook Messenger and WhatsApp. Speaking at its F8 conference, the company claimed 900 million people are now...
Apr 19, 2016 | Mobile
Snapchat has introduced 3D stickers which can be pinned to an object in a video, as the popular chat app continues to boost engagement with new features. superimposing stickers on the rest of the world will be the first popular augmented reality art tool @snapchat...
Apr 18, 2016 | Facebook marketing, Mobile, Social media
Facebook has bolstered features within its messenger chat apps, integrating with Dropbox and Salesforce. The social network added Dropbox integration to Messenger on Android and iOS so you can share photos, videos, and other files inside Messenger without leaving...
