Apr 15, 2016 | Content marketing, Facebook marketing, Mobile
Facebook has made its Instant Articles platform available to any publishers looking to take advantage of the faster loading mobile format. Instant Articles were introduced in May 2015 as lighter versions of articles that load almost immediately. The company released...
Apr 14, 2016 | Mobile, WhatsApp
When is a smile not a smile? The different ways that phones display emojis is leading to some embarrassing mix-ups, according to new research. The study, from the University of Minnesota’s GroupLens Lab, indicates that people have very different interpretations...
Apr 13, 2016 | Facebook marketing, Mobile, Online advertising, WhatsApp
Facebook has launched a ‘bots store’, letting brands create their own robotic customer service reps that can interact with WhatsApp and Messenger users. Opening his company’s annual F8 developer conference in San Francisco on Tuesday, Facebook CEO Mark...
Apr 13, 2016 | Mobile, Online advertising
Car maker Jeep has become the first brand is the first to use ‘Edge’ – a new ad format designed to to overcome ad blocking and increase viewability metrics. The format, developed by InSkin Media, runs along the edge of a mobile screen in a bid to be non-intrusive. It...
Apr 8, 2016 | Marketing through gaming, Mobile, Online advertising, Online video, Viral and buyrals
Virgin Media has become the first brand in the UK to use Virtual Reality to place viewers directly into the middle of a TV advert. The YouTube ad is based around the Vivid House Party ad that appeared on TV screens earlier in the year. In the VR version, viewers can...
Apr 6, 2016 | Facebook marketing, Mobile, Social media, WhatsApp
WhatsApp, the world’s largest messaging service, has rolled out end-to-end encryption for its 1 billion users across all devices, including iPhones, Android, Windows, Blackberry and Nokia phones. The Facebook-owned messaging service announced the move amid...
Apr 6, 2016 | E-commerce and E-retailing, Mobile
Barclays has confirmed that its customers will be able to use Apple Pay from today, almost nine months after the launch of the mobile payment service. Customers can now make payments using iPhone, Apple Watch and iPad at over 400,000 contactless locations in the UK,...
Mar 31, 2016 | Mobile, Online advertising
Google has made its Cloud Machine Learning platform available to developers today, giving them access to the platform that powers Google Photos, Translate and the Google Inbox app. The move means that developers can build Google’s translation, photo, and speech...
Mar 30, 2016 | Mobile, Online advertising, Search engine marketing
Google’s 15-year-old AdWords platform is set for a major update to better help marketers reach consumers in a multi-screen world. It is the first major overhaul of the AdWords interface in the last decade and a half and comes at a time of increasing complexity for...
Mar 23, 2016 | Facebook marketing, Mobile, Social media
Facebook has dropped support for BlackBerry phones, leaving users unable to connect to the social network through apps. The move means Blackberry users will have to use the mobile version of the website to log on to the social network. In February, Facebook-owned...
Mar 23, 2016 | Mobile, Online advertising
Most businesses around the world will spend more on internet advertising than on TV commercials by 2017, a year earlier than previously predicted, according to a new report. The study, from ZenithOptimedia forecasts that global ad spend is heading for 4.6% growth this...
