Mar 2, 2016 | Australia and New Zealand, India, Mobile, Online advertising, Online video, Viral and buyrals
More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research. The 2016 Warc 100 report is based on performance in effectiveness and strategy awards around the...
Mar 1, 2016 | Mobile, WhatsApp
WhatsApp is dropping support for some older phones, including all BlackBerry models. The Facebook-owned messaging service will also no longer support some Nokia and Android devices by the end of the year. WhatsApp says that using developer time on these devices could...
Feb 25, 2016 | E-commerce and E-retailing, Mobile
A major digital tipping point has been reached – with the percentage of UK online retail sales made through mobile devices (smartphones and tablets) exceeding 50% for the first time, according to new figures. The data, from IMRG, indicates that smartphones and tablets...
Feb 23, 2016 | Mobile, Online advertising, Search engine marketing
Google has shaken up its search results, ditching its iconic sidebar ads in a move that could raise AdWords prices. Under the new scheme, Google AdWords will soon display four ads above organic search results, no ads to the right of search results, and three...
Feb 23, 2016 | Content marketing, Mobile
Adobe has combined two of its app development services to help businesses build professional-looking apps, without requiring a large amount of coding knowledge. The Digital Publishing Solution and Adobe Experience Manager Apps components of the company’s...
Feb 22, 2016 | Facebook marketing, Marketing through gaming, Mobile, Social media
Mark Zuckerberg made a surprise appearance at Samsung’s Mobile World Congress event, touting the rise of virtual reality and Facebook’s new social VR team. Appearing on stage as the audience removed their VR helmets after a Samsung demo (see video captured above),...
Feb 22, 2016 | Mobile, Online advertising, Regulation
IAB Europe has expressed its “serious concern” following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in its other European operations. Three is...
Feb 18, 2016 | Mobile, Regulation
Apple has been ordered to help the FBI to unlock the iPhone of one of the San Bernardino shooters, but the firm says it will oppose it, calling it an ‘unprecedented step which threatens the security of our customers’. A US federal magistrate ordered the company to...
Feb 18, 2016 | E-commerce and E-retailing, Mobile
Nearly half of small businesses in the US operate without a website, with many not considering a mobile-friendly website to be a priority, according to a new survey. The poll of 350+ small businesses from Clutch, a B2B research firm, found that irrelevancy to their...
