How ‘grey routes’ are trashing the mobile brand experience [INFOGRAPHIC]
SMS remains a hugely effective communication channel for many brands- but more providers are now using ‘grey routes’ to deliver messages, stripping texts of vital context, such as timing. This infographic looks at a growing threat that most brands are...The next 100 years: Underwater cities, virtual reality and space colonies await
Super-skyscrapers which will dwarf the Shard, under water bubble cities and origami furniture are all likely to be reality in 100 years’ time, according to a new report. The SmartThings Future Living Report, authored by a team of leading academics, presents a number...Under 24s say mobile is their most important device
Not only are 16-24s the most enthusiastic users of smartphones but they are most likely to say that smartphones are their most important device for getting online, according to new research. The study, from Global Web Index, found that close to half from this age...Persil and Comfort sponsor Mumsnet Pregnancy Tracker app
Mumsnet has launched a new app for expectant mums to track their pregnancy, with Unilver launndry brands Persil and Comfort on board as sponsors. The Pregnancy Tracker app is designed to help share the collected wisdom of other parents, “who have been there and...O2 starts selling customer tube journey data to advertisers
O2 customers will have their London Underground journeys anonymously tracked and analysed by advertisers, as the mobile operator looks to expand into big data. Under the new deal, O2 will sell anonymised bulk data of about one million Tube journeys per day to ad tech...Beyonce helps smartphone usage skyrocket during Super Bowl 50
The Super Bowl 50 saw a 21% year-over-year increase in app activity during the game, with Beyonce’s two-minute guest appearance during the halftime show generating the most mobile buzz, according to new research. The data, from Yahoo-owned firm Flurry, tracked app...Forget the ‘second screen’: Mobiles now compete equally with TV for consumer attention
We are witnessing the decline of the TV-centric living room, as consumers’ attention is now equally spread across mobiles, tablets, laptops and the box, according to new research. The in-depth study from the Internet Advertising Bureau UK (IAB) exposes two key myths...1 in 5 using voice search on mobile
Voice search is on the rise, with one in five mobile users talking to their phones to find information, according to new research. Global Web Index’s cross-device data on internet behaviors shows that using a search engine is still the most popular online activity;...Eagles vs. Drones: Police to use birds of prey to take out illegal devices?
The Metropolitan Police in the UK is considering using eagles to take out drones operated by criminals, according to a news report. The Times reports that UK police commissioner Sir Bernard Hogan-Howe is considering the crime fighting tactic already used by officers...Verizon mulls bid for Yahoo
US communications giant Verizon is considering a bid for Yahoo, its CEO has revealed. Speaking to CNBC, CEO Lowell McAdam confirmed that the company is considering a bid for the embattled internet media pioneer. When asked if Verizon would consider adding the web...‘Chinese Apple’ Xiaomi to sell phones in US for first time (but no 4G)
Phones made by China’s Xiaomi – the world’s fourth biggest smartphone maker – are going on sale in the US for the first time, but they won’t be able to run on 4G networks. The carrier US Mobile said it would be importing a range of Xiaomi...Samsung’s ad blocking app removed from Google Play store
An app running on Samsung’s recently updated API new ad blocking capabilities, has been abruptly removed from the Google Play store. Adblock Fast was Samsung’s launch partner for the new feature, but its app was pulled with little explanation this week after it...Microsoft buys typing app SwiftKey for $250m- report
Microsoft has bought London-based SwiftKey, a pioneer in touchscreen typing apps, according to reports.
