Jan 27, 2016 | Mobile, Online video
Children are spending more time online than they are watching TV, according to a new report. An annual survey by research agency Childwise suggested young people now use the internet for three hours a day on average, compared with just 2.1 hours sitting in front of...
Jan 25, 2016 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
In another innovative use of ‘Internet of Things’ technology, Richmond Sausages launched a new campaign in the UK, helping to fuel family bonds with a microchip tracking device for childrens’ toys. Centered around a TV and YouTube video, the brand’s positioning...
Jan 25, 2016 | E-commerce and E-retailing, Mobile, UK
The number of overseas shoppers using their smartphones to browse UK brands has soared over the last quarter. New data from the British Retail Consortium and Google has revealed that UK beauty and apparel companies enjoyed the biggest rise in search volumes on mobile...
Jan 25, 2016 | Mobile, Search engine marketing
Google knows that iPhone users mean big business- so much so that it paid Apple $1bn to be the default iOS search engine in 2014. The revelations come as part of court documents produced during Oracle’s lawsuit against Google for a long-running copyright dispute...
Jan 20, 2016 | E-commerce and E-retailing, Mobile, UK
UK consumers are more likely to shop on a mobile device than those in the US and other nations around the world, according to a global survey. The research, from ecommerce platform provider Episerver, surveyed the mobile shopping habits of ten nations across the UK,...
Jan 18, 2016 | Facebook marketing, Mobile, WhatsApp
WhatsApp is dropping its subscription fees to access the popular messaging service, as it looks to explore new funding options, such as tie-ins with other companies. The chat app, famously bought by Facebook for a massive $19bn in 2014, is ditching the 99 cent annual...
Jan 18, 2016 | Marketing through gaming, Mobile
Channel 4 has announced three games that it will publish in the first quarter of 2016 on its new publishing arm, All 4 Games. Fire Fu, Super Arc Light, and Apestorm: Full Bananas will be released this quarter on Android and iOS under Channel 4’s new publishing arm,...
Jan 15, 2016 | Mobile, Online advertising
Apple is reportedly giving up control of its ad business, no longer taking a 30% commission on all sales on its iAds platform. BuzzFeed News reports that Apple is planning a new system: Rather than acting as an intermediary between advertisers and content partners,...
