Jan 11, 2016 | Mobile, Online video, Twitter marketing
With the likes of Meerkat, Periscope and even Facebook offering mobile broadcast tools, live streaming will become more popular in the year ahead, according to new data. Currently, it’s only tiny minorities of consumers who are using live-streaming apps; according to...
Jan 11, 2016 | E-commerce and E-retailing, Mobile
John Lewis managed to win over Christmas shoppers thanks to its impressive website, but its sister brand Waitrose failed to entice enough customers to beat last year’s festive sales figures. The department stores chain enticed fewer shoppers through its doors, with...
Jan 7, 2016 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy. The pool, which blocked a busy bridge crossing, was broadcast live on...
Jan 7, 2016 | Mobile, Search engine marketing
For most consumers, voice-powered search tools on mobile are yet to make a big impact; according to Global Web Index’ global data from our 34 markets, less than a fifth of online adults are regularly using them, putting them some distance behind traditional search...
Jan 7, 2016 | Mobile, Regulation
Over two fifths of global mobile consumers are are “reluctant sharers” of their personal data, but 21% of mobile users currently take no action to secure their device, according to new research. Global mobile trade body Mobile Ecosystem Forum (MEF) today unveiled the...
Jan 5, 2016 | Facebook marketing, Mobile, Regulation
After its controversial ‘sadness’ experiment back in 2014, Facebook is facing new criticism for playing with users’ feelings- this time by breaking its app on purpose. A report from tech journal The Information accuses the social network of deliberately...
Jan 5, 2016 | Mobile
Last year was the year of the emoji, with phablets set to dominate 2016 and productivity apps on the rise, according to new data from Flurry. After tracking 3.2 trillion sessions over the course of 2015, Flurry reveals Europe’s astonishing app growth, with overall...
Jan 5, 2016 | Mobile
Garmin has launched a new line of Sat Navs with a focus on ‘driver awareness’, keeping users informed of hazards they may not have spotted yet. Ranging in price from £99.99 to £299.99, the ‘Garmin Drive’ products start with the basic model that includes pre-loaded...
Jan 5, 2016 | Mobile
Google has revealed a new version of its Glass wearable computer, aimed at enterprise businesses such as healthcare and manufacturing. In filings with the American Federal Communications Commission, the search firm has published the first pictures of the redesigned...
Jan 4, 2016 | Mobile, WhatsApp
In the world of social networking, Facebook-owned Instagram has been a clear success story in recent years. New research from Global Web Index indicates that the social netowrk has risen rapidly in recent years to rival the likes of Twitter. The platform has gone from...
Dec 31, 2015 | Content marketing, Mobile, Online advertising, Online video
From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds this year. As 2015 comes to a close, Nielsen looks at some of the top trends in digital, including the top US smartphone apps and operating systems. In 2015, Facebook again...
Dec 31, 2015 | Mobile, Social media, WhatsApp
Snapchat’s primary function may be as a photo-sharing app but WhatsAppers are actually more likely to be engaging in this activity, according to new research. The study, from Global Web Index, indicates that with Snapchat continuing to broaden its features to compete...
Dec 30, 2015 | Mobile
4G has been available in many markets for some time now and it’s clear that this high-speed connection is making its mark – with the numbers accessing 4G continuing to rise while 3G sees a parallel decline, according to new research. The findings, from Global Web...
Dec 30, 2015 | Mobile
Using mobile video ads more than doubles purchase intent and increases brand awareness by 10% and brand consideration by 37%, according to new research. The study, from Widespace, reveals details of how campaigns can improve brand metrics and their guidelines for...
Dec 21, 2015 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special...
Dec 17, 2015 | E-commerce and E-retailing, Mobile
Amazon and Google are the most popular sources of gift ideas among US consumers this Christmas shopping season, however 27% are also using Facebook (the same percentage as Pinterest) according to a new survey. The findings, which come from a survey by Searchmetrics,...
Dec 17, 2015 | Facebook marketing, Mobile
Facebook has partnered with Uber to build ride-hailing into its Messenger app, as it looks to expand beyond chat app features. Facebook has partnered with Uber to build ride-hailing into its Messenger app. The new service works entirely within the Messeneger app,...
Dec 17, 2015 | Mobile, Twitter marketing
The Economist will be one of the first publishers in the UK to partner with Twitter on Moments, a feature that helps users find relevant and topical content on the popular social-media platform. Twitter users can discover unfolding news stories and conversations via...
Dec 16, 2015 | Mobile
Europe is outpacing the world for online viewing on mobile, with the UK and Ireland leading the way – according to new research. Ooyala’s Video Index Q3 2015 report includes country specific data across Europe for the first time. Other key findings include – •...
Dec 14, 2015 | Mobile, Social media
On the back of the weekend’s European Football Championship Finals draw, a new EuroPundit 2016 app provides an alternative to expensive official UEFA sponsorship packages by putting brands at the heart of fan competition. Saturday’s European Championship draw in...
