Nov 18, 2015 | Facebook marketing, Mobile, Social media
Facebook is expanding its reach in Africa, giving free internet access to 17 countries in Africa via a deal with telco Airtel Africa. The ‘Free Basics’ program, rebranded from the controversial Internet.org scheme in September, brings relevant basic internet services...
Nov 18, 2015 | Mobile
There has been record growth in demand for TV app advertising slots targeting Thanksgiving and the Christmas holiday, with the number of ad slots already booked more than 50 times that of Q4 2014, according to new research. The study, from German app marketing firm...
Nov 17, 2015 | Mobile, Online advertising, Search engine marketing
Google’s Accelerated Mobile Pages is forecast to be the next big thing in digital marketing for 2016. We look at what marketers need to know about how the new technology that Google hopes will tackles the rise in ad blocking on mobiles. Announced by Google last month,...
Nov 16, 2015 | E-commerce and E-retailing, Mobile
As more customers use both the online and offline world to make their buying decisions, new research looks at the ever-more complex path to purchase. This infographic from Dynatrace looks at omnichannel stats on customer buying habits and the need for effective CEM in...
Nov 13, 2015 | Mobile
US police pulled over one of Google’s self-driving cars this week for driving slowly, but there was no traffic infraction. Presented without comment.Image ©2015 Aleksandr MilewskiPosted by Zandr Milewski on Thursday, 12 November 2015 The vehicle was...
Nov 11, 2015 | Mobile, Search engine marketing
Google is letting Android users search nearby businesses and get driving directions, including turn-by-turn voice prompts, even if they have no web connection. The service works by letting users choose to download an area they want to explore. Users determine what...
Nov 10, 2015 | Mobile
RwandAir will become the fourth African airline to choose SITAONAIR as its connectivity provider. RwandAir has two A330s, both of which will be line fitted with mobile phone and Wi-Fi services. SITAONAIR is the leading inflight connectivity provider in Africa, with...
Nov 10, 2015 | E-commerce and E-retailing, Mobile, UK
Generation X consumers are flocking online, responsible for half of all retail search volume in the run up to Christmas on the Bing Ads Network as mobile searches rise ten-fold. The ‘UK Retail Insights Report’ from Bing Ads, looked at consumer trends ahead of one of...
Nov 9, 2015 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media
Facebook ads are about to get even more personal, telling marketers more about the people who pass by their shops and whether those potential customers have seen their ads ont the social network. The social media company is rolling out two new ad products aimed...
Nov 4, 2015 | Mobile
Apple significantly recaptured the number one position in mobile monetisation back from Android in Q3 2015, according to new research. The Q3 2015 State of Mobile Advertising report y from Opera Mediaworks, attributed much of Apple’s rise to video and tablets. Android...
Nov 4, 2015 | Mobile
Microsoft is slashing storage space for its OneDrive users, claiming that a “small number of users” abused the limitless storage offering. Unlimited storage was previously available to everyone who subscribed to Office 365, Microsoft’s cloud-based...
Nov 3, 2015 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Facebook has launched a new ad option called Slideshow for marketers trying to reach consumers in emerging marketers who have slower Internet connections. The format runs as a series of up to seven still images that display in a 15-second slideshow. Facebook said that...
Nov 2, 2015 | Mobile
Google has dampened rumours that it is planning on folding parts of the Chrome operating system into Android. There’s a ton of momentum for Chromebooks and we are very committed to Chrome OS. I just bought two for my kids for schoolwork!— Hiroshi Lockheimer...
Nov 2, 2015 | Marketing through gaming, Mobile
Nintendo has announced its first smartphone ‘game’, but delayed its launch from the end of the year until next March. As some predicted, it was not a Super Mario game, but “Miitomo”, an app in which players create their own avatars to talk to...
Oct 30, 2015 | Digital marketing skills, Facebook marketing, India, Mobile, Social media
Facebook is enacting 2G Tuesdays, a voluntary scheme where for an hour on a Tuesday morning its developers’ apps are throttled to 2G data speeds. The initiative forces employees to use Facebook apps like Messenger and — well, Facebook — on a much slower connection...
Oct 30, 2015 | Digital marketing skills, E-commerce and E-retailing, Mobile
Just over half (55%) of respondents have yet to implement omnichannel marketing, while only 11% of CMOs have put integration across online and offline channels in place, according to new research. The CMO Club in partnership with Rakuten Marketing today released...
Oct 29, 2015 | Mobile, Social media, USA
Uber has teamed up with a number of animal shelters to deliver kittens to offices around the US on National Cat Day. To counter any fears of animal cruelty, Uber said each cat that will be delivered is available for adoption, so users can decide to keep them if they...
Oct 29, 2015 | China, Germany, Mobile, UK, USA
Despite the growth in smart home devices, the Uk is lagging behind key rival markets in adopting this new technology, according to new research. According to Statista’s Digital Market Outlook, the five largest markets for smart home technology are currently the United...
Oct 29, 2015 | Mobile, Online advertising, Online video, Viral and buyrals
Google’s latest ad for its updated ‘Translate’ app packs a heavy emotional punch. By telling the story of an aspiring Spanish footballer in Northern Ireland, the ad puts a strong human angle on the advantatges of technology. See why its our video viral of the week...
Oct 29, 2015 | China, Mobile, Social media
KLM Royal Dutch Airlines has launched a customer service channel on Chinese social network WeChat via Salesforce Service Cloud, in partnership with Nexmo. Via Nexmo’s Chat App API KLM can process and handle user inquiries from Chinese customers on WeChat more...
