Oct 28, 2015 | Mobile, Search engine marketing
Alphabet, the new parent company of Google, will spend over $5bn (£3.3bn) on an enormous share buyback, the first time the company has returned some of its swelling cash pile to shareholders. Shares climbed by around 10% after the company also unveiled...
Oct 28, 2015 | E-commerce and E-retailing, Mobile, UK
Internet devices are redefining the way Britons buy Christmas presents, with the average person to spend nearly £490 on presents, according to new research. The research from programmatic marketing technology firm RadiumOne Britons are planning a £24.4 billion...
Oct 27, 2015 | Facebook marketing, Mobile, Social media, Twitter marketing, WhatsApp
Facebook ranks only fourth as US teens’ most important social network, with Instagram the clear favourite, according to new research. The Piper Jaffray semi-annual survey of American teens showed that in second place was Twitter with 20 percent, and following that was...
Oct 26, 2015 | Mobile, Social media
The X Factor will be using Twitter’s live streaming app Periscope as part of its new social media drive in 2015. LIVE on #Periscope: X Factor boys on the train #final5 https://t.co/K7oYbALZNl— Josh Daniel (@JoshDanielUK) October 13, 2015 Shotglass Media, part of...
Oct 26, 2015 | Mobile
Roald Dahl’s characters, Mr and Mrs Twit are set to feature in their second app this autumn, as the authors’ work undergoes a major digital rebrand. The ‘House of Twits’ app launches to coincide with half term, on Thursday 22nd October and follows the Number 1...
Oct 21, 2015 | Mobile
As today marks Back to the Future Day, Adobe has analysed the film’s technological predictions and the film’s social media success in the most recent Adobe Digital Index. How Accurate Was 'Back To The Future II’ From A Technology Standpoint? from Adobe Some of...
Oct 21, 2015 | Mobile
Great Scott! As Wednesday, 21 October 2015 marks the day that Marty and Doc arrive in the film Back to The Future Part II we look at how accurate the films’ predictions have been- from wearable tech to power laces. When Back to The Future Part II came out in 1989, it...
Oct 19, 2015 | Mobile
Smartwatches are set to be at the vanguard of wearable medical technology in the near future. This infographic from watches2U looks at how these new devices will help with monitoring, emergencies, diagnosis and aftercare. How your watch will save your life Infographic...
Oct 16, 2015 | Mobile
A pair of French researchers have discovered the voice command on iPhones and Android smartphones helpfully obeys the orders of any hacker who talks to them—even one who’s silently transmitting those commands via radio from as far as 16 feet away. ABC Breaking News |...
Oct 16, 2015 | Mobile, Search engine marketing
Mobile ad spend has soared 159% in social and 66% in search, becoming the main driver of global ad growth, according to new research. Mobile continues to be the key driver of growth in both social and search advertising, with spend targeted at phones and tablets...
Oct 15, 2015 | China, Mobile
The rumors are true: the soft drinks brand is making a brave play for launching a set of mobile phones and accessories in China, but will it work? Every FMCG brand is looking for leverage in mobile channels, but until now few have braved entering the device war...
Oct 14, 2015 | Mobile, Online video
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms globally according to new figures. The report, from Millward Brown titled AdReaction: Video Creative in a Digital World examines video use and creative response across...
Oct 14, 2015 | E-commerce and E-retailing, Mobile, Online advertising, UK
Pizza delivery company Papa John’s has teamed up with Rakuten Marketing, delivering a campaign for the brand to drive sales of pizzas in Yorkshire through location targeting. The pizza delivery company is using location data to implement ‘hyperlocal’ targeting on...
Oct 13, 2015 | Mobile
Nielsen has added mobile measurement to its Digital Ad Ratings (formerly Online Campaign Ratings) service in the UK and 5 other countries – providing a “total digital” view of audiences across computers, smartphones and tablets, in a comparable way to TV ratings...
Oct 9, 2015 | India, Mobile, Social media, WhatsApp
A global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55 per cent are on instant messaging every day. Instant messaging (IM) has seen a 12% increase in daily usage globally as more people opt for closed messaging...
Oct 7, 2015 | Mobile
Android is now ahead of iOS in all global regions in terms of users, with North America finally tipping away from iPhones and IPads, according to new research. Last week, Google unveiled the new Nexus 6P and Nexus 5X, announcing that it had reached the 1.4 billion...
Oct 7, 2015 | Mobile, Social media
The website and social media pages for controversial human-rating app Peeple have been taken offline, after a flood of criticism. As of Monday, its website has been removed, as have its Facebook and Twitter accounts. Meanwhile, the company’s Instagram account has been...
Oct 2, 2015 | Mobile, Search engine marketing
Marketers and website owners need to follow a separate strategy to help their websites rank higher in phone searches, paying particular attention to user experience and technical factors, according to new research. With more Google searches now happening on mobile...
Oct 2, 2015 | Mobile, Social media
US furniture retailer RC Willey, the first brand to use Instagram advertising, attained a click-through rate nearly 17 times higher than average, according to new data. Don't miss our Stainmaster 2 Day flooring event! #Stainmaster #Flooring A photo posted by RC...
Oct 2, 2015 | Content marketing, Marketing through gaming, Mobile
Popular trivia app Quiz Up is being turned into a primetime TV show in the US, pitching viewers against studio contestants. Since its launch, the app the that has earned its scored its creator more than $22 million in venture capital funding after a stratospherically...
