Jun 8, 2015 | E-commerce and E-retailing, Mobile
Apple could start taking a smaller cut from each app store sale, effectively ending the so-called ‘Apple tax’ on subscription services that would benefit the likes of Netflix and Spotify. According to the Financial Times, Apple plans to reduce its 30% fee...
Jun 5, 2015 | Facebook marketing, Mobile, Social media
Facebook on Thursday released a ‘Lite’ version of its application that was tailored for people using Android smartphones in places where wireless data bandwidth is scarce. Facebook Lite was built to use less data and work well despite potentially...
Jun 5, 2015 | Mobile, Twitter marketing
Throughout the US TV season, fans have taken to Twitter to discuss edge-of-your-seat moments and minute-by-minute action. New research from Nielsen uncovers the most popular shows and social sharing moments from the last year. Whether to celebrate a game winning shot,...
Jun 5, 2015 | China, Mobile
Xiaomi, often called ‘China’s Apple’, is now the second biggest wearables maker in the world, according to new research. iCharts Research from IDC indicates that FitBit led the market with 34.2 per cent share of shipment, followed by Xiaomi at 24.6 per cent and Garmin...
Jun 4, 2015 | China, E-commerce and E-retailing, Facebook marketing, India, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media
Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year’s global internet trends report from Mary Meeker. 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers Mary Meeker’s ‘Internet...
Jun 2, 2015 | Mobile
Microsoft has confirmed the launch date of Windows 10 aiming to unify its operating sytem, while bringing back the Start menu alongside new facial and fingerprint recognition technologies for easy sign in. Consumers will have one year from the 29 July launch date to...
Jun 2, 2015 | Mobile
Google’s solar-powered Solara 50 drone has crashed landed in a New Mexico desert, putting a dent into the web giant’s plans to deliver internet to more of the world’s population. The unmanned Solara 50 built by Titan Aerospace, the company Google bought...
Jun 2, 2015 | Mobile
Intel has bought Altera for $16.7bn in cash after months of negotiation, as the electronics giant looks to expand further into the internet of things sector. The deal is a high price for a company with annual revenues of $1.9bn in 2014, but the combination will enable...
Jun 2, 2015 | Mobile, Online advertising, Social media
UK advertisers are increasingly planning their video strategies holistically, with 84% of all UK campaigns in Q1 2015 conducted across more than one device, according to new research. The study, from ad tech firm Videology (videologygroup.com) indicates that the total...
Jun 1, 2015 | Mobile, Search engine marketing, Social media
Google’s annual I/O conference attracted 10,000 attendees with 2 million others watching on livestream television. As the web giant grows ever-more influential, we look back at some of the highlights from this year’s event, including Android M, Google Now on tap,...
Jun 1, 2015 | Content marketing, Mobile, Social media
People have adapted to the 24/7, immersive media environment by developing editorial controls and filters, with 56 per cent of people saying they don’t feel bombarded by content or messaging, according to a new survey. New research has found social media and mobile...
Jun 1, 2015 | E-commerce and E-retailing, Mobile
UK retailers are collectively missing out on an astounding £6.6bn per year due to a lack of investment in their mobile offering, according to a new report into mobile spending. The study, from VoucherCodes.co.uk and the Centre for Retail Research (CRR) indicates that...
Jun 1, 2015 | Mobile
Mobile digital publisher revenues have been driven by a 114% growth in smartphone display revenue over the last year, according to new data. Deloitte, the business advisory firm and the Association of Online Publishers (AOP) today revealed that mobile digital...
May 29, 2015 | CPG, FMCG digital marketing food and beverages, Mobile
Diageo has launched a “smart bottle” for the iconic Johnnie Walker Blue Label whisky, which lets the brand send targeted messages to customers who scan a tag on the bottle with their smartphone. The ‘ThinFilm’ technology also recognizes when the bottle has...
May 28, 2015 | Mobile, Online video
The Apple Watch is more hype than substance, while Whatsapp, Meerkat, and Periscope are among this year’s top priorities for marketers, according to new research. 2015 is fast-becoming the year of live-streaming, with one in five (19%) marketers planning to use apps...
May 27, 2015 | Mobile, Search engine marketing
Microsoft’s digital assistant Cortana will be available on iOS and Android devices in in addition to Windows Phone when Windows 10 launches this summer, as the firm begins a cross-platform strategy to rival Siri and Google Now. The move is part of the software...
May 27, 2015 | Mobile, UK
The majority of 18-24 year olds are likely to switch providers if not provided with mobile apps or secure and transparent data handling, according to new research. The study, from EMC, quizzed youngsters on their standards over their suppliers in retail, financial...
May 26, 2015 | Mobile
Smart teddy bears and artificially intelligent toys may soon be in control of our homes, courtesy of Google, according to new files revealed this week. The U.S. Patent and Trademark Office on Thursday published a Google patent application for dolls capable of...
May 26, 2015 | Mobile
Google is building an Android-powered operating system code-named Brillo that will run on low-powered devices and requires no screen to function, according to a news report. The Information reports that Google “is likely to release the software under the Android...
May 26, 2015 | Mobile, Unilever - Research, tips and news for marketers
Unilever has crowned UK digital firm Glimr the winner of its international Scale Up competition at the Digital Shoreditch festival in London. Tech City startup Glimr, whose technology aims to help brands build a one-to-one relationship with consumers using offline...
