May 20, 2015 | E-commerce and E-retailing, Mobile, Search engine marketing
Google is taking on Amazon and eBay with a ‘Buy’ button that lets mobile users purchase items from search results, according to a news report. The Wall Street Journal suggest that the tool will initially feature on a on a ‘small number of...
May 20, 2015 | India, Mobile, Regulation, Social media
Facebook is under increasing pressure to withdraw its Internet.org project, following claims that the free mobile web service is a threat to net neutrality. A group of more than 67 associations for civic and digital liberties, signed an “Open Letter to Mark Zuckerberg...
May 18, 2015 | Mobile, Online video, Social media, Twitter marketing, WhatsApp
Despite the rise of mobile apps such an Instagram, WhatsApp and SnapChat, US and UK teens have picked YouTube as the coolest social network, according to a new survey. GlobalWebIndex Social Q1 2015 – Summary Report from GlobalWebIndex The study, from...
May 18, 2015 | E-commerce and E-retailing, Mobile
‘GeniCan’- a new smartbin that scans the barcode of waste packaging and tells you what to shop for next, in currently in development and seeking crowdfunding money. GeniCan Product Launch- Indiegogo V2 from GeniCan on Vimeo. The product can be synced with a mobile app...
May 15, 2015 | China, Mobile, Online advertising, Online video, Social media
A Chinese fashion brand Me&City is using Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. See why it’s our video viral of the week below… Every Fashion Week, labels...
May 12, 2015 | Content marketing, Mobile, Online advertising, Online video, USA
In one of the biggest tech deals in 2015 so far, Verizon has bought AOL for $4.4bn (£2.8bn), marking the US telecoms giant’s entry into the competitive online video market. The deal also includes websites such as the Huffington Post, Techcrunch, Engadget, Makers and...
May 12, 2015 | Marketing through gaming, Mobile, Online advertising, Online video, Social media
Consumer attention spans are evolving as 86% of Brits multi-screen, meaning that brands need to adjust their ad experiences, according to new research. The study, from Microsoft, indicates that consumers’ attention spans are evolving in response to the rise of...
May 8, 2015 | E-commerce and E-retailing, Mobile
Global grocery shoppers want a blend of digital and physical to help with their purchase decisions, according to new research from Nielsen. One-quarter of global respondents in Nielsen’s Global E-Commerce and The New Retail Survey say they are already ordering grocery...
May 7, 2015 | Mobile, Online advertising, Search engine marketing
Google is offering new mobile ad units that give marketers more flexibility, including industry-specific products such as a hotel spot that enables consumers to reserve a room directly from the ad unit. The news comes as the internet giant announced that more searches...
