May 6, 2015 | Mobile, Online video, Regulation, Twitter marketing
Twitter’s live-streaming app periscope is attracting much attention from broadcasters as its users have taken to ‘live streaming’ premium TV events, most recently the boxing heavyweight title fight between Floyd Mayweather Jr. and Manny Pacquiao in Las...
May 6, 2015 | China, Mobile, Social media
The average Chinese adult reads news and other material on smartphone app WeChat twice a day, for a total length of more than 40 minutes, according to new research. The survey, from latest annual National Reading Survey conducted by the Chinese Academy of Press and...
May 5, 2015 | Facebook marketing, India, Mobile, Regulation, Social media
Facebook has opened up its controversial Internet.org service in India, letting more websites and other online services to join its “free mobile data” Internet.org scheme. The Internet.org platform aims to provide people low-income and rural areas in...
May 5, 2015 | Mobile, Online video
Globally, consumers largely favour TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch. This infographic from Nielsen tracks how video viewing habits vary across the globe. In...
May 5, 2015 | Mobile, USA
The number of mobile-only adult internet users exceeded the number of desktop-only internet users in the US for the first time, according to new research. The data, from comScore, indicates that a year ago there were nearly twice as many desktop-only users vs....
Apr 30, 2015 | Mobile, Social media
Snapchat is urging advertisers to frame their video ads vertically rather than the traditional widescreen format, as consumers move toward mobile usage. According to a report in AdWeek, the popular messaging app is encouraging marketers and media companies to shoot...
Apr 28, 2015 | Facebook marketing, Mobile, Social media
Facebook Messenger is launching free VOIP video calling over cellular and wi-fi connections on iOS and Android in the U.S., Canada, UK, and 15 other countries. The move will let anyone with an internet connection and the app talk to each other through their phone....
Apr 22, 2015 | Mobile, Social media, Viral and buyrals
PETA is working with challenge based app, FightMe, to launch an online anti fur protest. Following its hugely successful ‘Rather Go Naked Than Wear Fur’ campaign showing millions the cruel truth behind fur, PETA, the world’s largest animal rights...
Apr 21, 2015 | Mobile, Search engine marketing
Many big brands could ‘disappear’ from Google search results on mobile devices as the web giant changes the way it ranks searches today. From Wednesday (21st April), Google will prioritise companies that have “mobile-friendly” websites when...
Apr 21, 2015 | Digital marketing skills, Mobile, USA
A $1.3 billion iPad school project in the US is in turmoil, amid complaints that the scheme was incomplete and let pupils bypass security. The schools, based around Los Angeles, have sent letters to Apple and its project partners (including publisher Pearson and...
Apr 20, 2015 | E-commerce and E-retailing, Mobile
Adnams has partnered with Droplet to introduce a mobile payments and reward customer loyalty scheme, as the UK brewer looks to boost loyalty across its pubs and shops. Adnams, which owns 12 shops and 50 pubs across East Anglia and London with a further 1,200 stockists...
