Apr 20, 2015 | China, Mobile, Social media
Rémy Martin has partnered with the Chinese social media giant WeChat on its first advertising initiative. On March 30 and 31, Rémy Martin became the first Spirits brand selected to advertise on the WeChat platform, amongst other global prestigious brands. Rémy Martin...
Apr 17, 2015 | CPG, Facebook marketing, Mobile, Online advertising, Online video, Social media
Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic...
Apr 16, 2015 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media
Instagram has taken another step towards e-commerce by running its first marketing campaigns that transform viewers into shoppers with a single click, according to a news report. The report, from AdWeek, suggests that Instagram is working on features that would make...
Apr 16, 2015 | Mobile, Online video, Regulation, Twitter marketing
Broadcaster HBO has sent ‘take down’ notices to Periscope, the live-streaming video app owned by Twitter, after users of the app broadcast episodes of the hit show Games of Thrones on Sunday night. Twitter maintains that the Periscope app complies with US copyright...
Apr 16, 2015 | Mobile
IBM has launched a health unit to make sense of the wealth of data created by the boom in fitness trackers and apps, working with Apple, Johnson and Johnson and medical device maker Medtronic. The move forms part of IBMs new Watson Health Cloud initiative, which will...
Apr 15, 2015 | FMCG digital marketing food and beverages, Mobile
A pair of robot hands could soon be found in every home, able to stir, pour and bake its way to creating meals for their human owners, following the launch of a new robo-chef prototype this week. Creator Moley Robotics says that when the commercial version launches in...
Apr 14, 2015 | Mobile
Microsoft’s Project Spartan browser is available for Windows Insider members to sample on mobile phones for the first time. The Internet Explorer successor is included in the latest build of Windows 10 Technical Preview for mobile devices. “An early version of...
Apr 14, 2015 | E-commerce and E-retailing, Mobile
Global ticket purchases via mobile and desktop devices including smartphones, tablets and PCs will reach 32bn by 2019, up from an estimated 16.2bn this year, according to new research. The figure, from Juniper Research, represents a two-fold growth over the next 4...
Apr 13, 2015 | E-commerce and E-retailing, Mobile
American Express is testing facial recognition technology to authenticate mobile payments. as part of a wider effort to adapt its services to wearable technology. The Wall Street Journal reports that the company wants to use emerging technologies to appeal to...
Apr 13, 2015 | Mobile, USA
Last year, mobile apps came to account for the majority of all digital media time spent, a stunning milestone demonstrating how far apps have come in a relatively short period of time. This chart from comScore looks at the fastest rising apps in the US. This past year...
Apr 13, 2015 | Mobile, Online video
Amazon Prime Instant Video now supports Android-powered tablets, almost 7 months after making its Android debut. Rather than a standalone app, the service is available through the Amazon Appstore. Prime Instant Video has long been available on iOS, but Amazon always...
Apr 10, 2015 | Mobile, UK
Google Sites ranked as the top smartphone property reaching 28.3 million users across browser and apps, equivalent to 98.4 percent of the total smartphone population in January 2015, according to new research looking into the Top smartphone and tablet destinations in...
Apr 9, 2015 | Mobile, Online advertising, Online video, Search engine marketing, UK
The average UK household now owns 7.4 devices that connect to the internet, leading to a huge rise in digital ad spend driven by mobile, according to new research. The study, from the IAB, found that this rise in digital technology in homes has driven advertisers to...
Apr 9, 2015 | E-commerce and E-retailing, Mobile
Apple has become famous for attracting huge launch crowds for its latest products, but now the electronics giant is encouraging fans to ditch the line and hangout at home and order the gadgets online. Ahead of the launch of the Apple Watch, the firms first new product...
Apr 8, 2015 | Mobile, Online advertising, Online video, Viral and buyrals
How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit...
Apr 8, 2015 | Mobile, Online advertising, Social media
Marketing to digital savvy teens can be tricky for brands, with SnapChat, Instagram and YouTube vloggers proving some of the most popular destinations for 16-19 years olds, according to new research. The new study, from GlobalWebIndex, looks at how 16-19 year-olds...
Apr 7, 2015 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook has reportedly started testing WhatsApp integration with its popular social network, looking to find ways of unifying the two services. Technology blog Geektime reports that Facebook has launched an updated test version of WhatsApp (v31.0.0.7.13) lets users...
Apr 7, 2015 | Mobile
Google is reportedly in talks with Three UK owner Hutchison Whampoa to let subscribers use its upcoming mobile phone service without charge while abroad. According to a report Saturday in the Telegraph, Google hopes to offer customers free use of its upcoming network...
Apr 7, 2015 | China, Germany, India, Mobile, Online advertising, UK, USA
Mobile ad spend is forecast to top $100bn worldwide in 2016, accounting for more than half of the digital market, according to new research. The study, from eMarketer, also indicates that US and China will account for nearly 62% of global mobile ad spending next year....
Apr 7, 2015 | Mobile
Google has launched a tool that lets Android apps run on any machine that can run its Chrome browser. The software, called Arc Welder, acts as a wrapper around Android apps so they can run on Windows, OSX and Linux machines. The project was previously limited to a...
