Top digital marketing data and case studies this week

Mar 12, 2015 | Mobile

Here are the top digital marketing data and case studies that caught our eye. Why buy a smartwatch? Top 11 things to do with a digital timepiece As the Apple Watch is unveiled, Conjure, a company that creates apps for brands, is releasing data on Brits’ attitudes to...

Alibaba invests $200m in SnapChat

Mar 12, 2015 | China, Mobile

Chinese e-commerce giant Alibaba Group is investing $200m in SnapChat, valuing the photo-messaging app at a whopping $15bn. The companies did not publicly comment on the deal. But a person familiar with the matter confirmed the investment on Thursday, Bloomberg...

A game of phones: HBO GO unveils launch plans

Mar 11, 2015 | Content marketing, Mobile

HBO has announced plans for its online only streaming service, as the broadcaster looks to rival Netflix capitalising on its popular shows such as Game of Thrones and True Detective. View this video from Business Insider covering the launch here: The broadcaster...

Apple Watch: How the web reacted

Mar 11, 2015 | Mobile

The Apple Watch launched yesterday to much fanfare, but how did the digital community and social media at large react? We gather together some key comments and stats from the last 24 hours to forecast if Apple’s next big thing will fly or flop. Using the in-house...

£479 Apple Watch revealed: Does it have a ‘killer app’?

Mar 10, 2015 | Mobile

Apple has unveiled its much anticipated smartwatch, going on sale in the UK priced at £479 for its main model and a lower £299 for a slimmed down ‘sports’ version. But does it have a ‘killer app’ that will get consumers to invest in a watch tethered to...

Oral-B ‘smart mirror’ shows the news while you brush

Mar 10, 2015 | CPG, Mobile

Oral-B has updated its smart toothbrush with a mirror that can display digital information, so people can view content as they brush their teeth. The oral hygiene brand will let third party developers to create apps for the toothbrush and mirror. Presenting the...

Rubicon Project debuts native ad server with InMobi

Mar 10, 2015 | Mobile

Rubicon Project has launched a Mobile Native Ad Server aimed at premium publishers and app developers looking to boost sponsored content revenue on smartphones and tablets. The Mobile Native Ad Server works as a “supply side” platform, giving publishers and app...

Apple Watch launch day: Can it take wearable tech mainstream?

Mar 9, 2015 | Mobile

Apple’s much anticipated smartwatch will launch today, but can the trend-setting tech giant do for wearables what it did for smartphones and tablets? The company announced its plans for Apple Watch last year, marking its first new product type since the iPad in...

Apple replaces AT&T on Dow Jones index

Mar 9, 2015 | Mobile

In a landmark move, Apple will replace US telecom giant on the Dow Jones index on March 19, as the US stock market barometer looks to reflect the changing digital landscape. AT&T first joined the US stock market barometer in 1916. Despite being one of the most...

YO! messaging app connects users without intenet

Mar 5, 2015 | Mobile

A new smartphone app called Yo! has launched this week, letting users send messaging without the need of an internet connection. The app lets smartphone users send messages, videos, photos and even other apps over a peer-to-peer network. YO!, developed by Left of the...

Ikea reveals phone-charging furniture

Mar 4, 2015 | E-commerce and E-retailing, Mobile

Ikea has launched a range of furniture fitted with wireless charging spots for mobile devices. The ‘Home Smart’ range of products includes tables, desks, and lamps, and will go on sale in the UK and North America on April 15. Many mobiles already support wireless...

Most German consumers receptive to mobile point of sale ads

Mar 4, 2015 | Germany, Mobile

Almost three quarters of German consumers would like to use their smartphones during the instore shopping process, or are already doing so, according to a new study. 72% of 7,000 people surveyed said they were open to retailers communicating with them via mobile, and...

Google becomes mobile network in US

Mar 3, 2015 | Mobile, USA

Google has unveiled plans for a mobile network in the US, expanding the web giants plans to boost connectivity worldwide to increase digital ad spend. Details of what Google insiders are calling “Project Nova” were unveiled by Sundar Pichai, recently promoted as...

Forget digital detox – consumers DO want tech on holiday

Mar 3, 2015 | Mobile

Holidaymakers want technology to help them save time and money and make their trip more personalised, according to new research. The study, commissioned by The BIO Agency for a new report on technology in the travel industry. Connected Customers Throw Down the...