Oct 8, 2014 | Mobile
Samsung’s profits have fallen dramatically in the third quarter as cheap Chinese brands eat into its market, as the worlds leading smartphone maker struggles to maintain its dominance amid growing completion from the likes of Apple, Xiaomi and Lenovo. In a preview of...
Oct 6, 2014 | Mobile, Social media
Yahoo is reportedly close to investing $10bn in popular photo sharing app Snapchat, as the embattled internet giant continues its focus on mobile services to compete with the likes of Google and Facebook. Watch this video from Bloomberg discussing the potential deal:...
Oct 6, 2014 | Mobile
Google could be developing a chat app to rival Facebook’s WhatsApp, targeting developing markets. The Economic Times, citing sources close to the matter, claims that the search engine giant is set to test the messaging service in India and other emerging markets soon....
Oct 3, 2014 | Marketing through gaming, Mobile
Rovio is laying off 16% of its workforce as the Angry bird maker focuses on its games, media and consumer products businesses amid stalling growth. The Angry Birds maker is expected to let up to 130 members of staff based in Finland go in the face of planning to...
Oct 3, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Online advertising
Back in 2012, beer brand Murphy’s took a risky approach to app marketing, offering a free beer every time it rained in Ireland over the summer. The move was so successful they did it again the following year. This case study looks at how the beverage brand mocked...
Oct 2, 2014 | China, Mobile, Regulation, Social media
Pro-democracy protestors in Hong Kong are using FireChat to keep in touch and bypass an internet and network lockdown in the country. Watch this unedited video showing a protester using Firechat here: The app relies on ‘mesh networking’ to let users send messages to...
Oct 1, 2014 | Mobile, Online advertising
Microsoft has given its first glimpse of its Windows 10 software, hoping to replace its much-criticised current operating system. Watch this video from BBC discussing the Windows 10 system and its challenges here: The move is unusual as Microsoft’s current...
Oct 1, 2014 | CPG, Mobile, Online advertising, Online video
Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web. View a demo of the format here: Using its proprietary Liquid Layout Technology, Unruly In-Feed enables advertisers...
Oct 1, 2014 | FMCG digital marketing food and beverages, Mobile, UK, Unilever - Research, tips and news for marketers
Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign. As part of a £10 million marketing investment in 2014, the campaign will feature PlayCaptcha...
Oct 1, 2014 | Mobile, Social media
Social media and dual screening now play a central role for the average football fan on match days, according to new research. The study from fan site FootballFanCast.com and social media agency Snack Media, reveals the habits of fans before, during and after a big...
Sep 29, 2014 | Mobile, Online advertising
Lufthansa has become the first brand to sign up to anew ‘Selfie’ ad unit, putting customer images into mobile ad campaigns and showcase products in 3D panoramic mode. The new tool is enabled through a partnership between leading mobile advertising platform...
Sep 26, 2014 | Mobile
Apple has responded to the claims that its latest iPhone 6 Plus smartphones are prone to bending under pressure in users pockets, claiming that the instances are ‘extremely rare’. The statement calls in to question whether the problem- dubbed...
Sep 26, 2014 | Mobile
Forget bent phones… how about square ones? Blackberry has launched its latest Passport device this week, as the phone maker looks to turn around its fortunes with an unconventional approach. View the promo video for the Passport device here: Announced at a global...
Sep 26, 2014 | CPG, Mobile, Online advertising, Unilever - Research, tips and news for marketers
Unilever has become the first brand to use a new global planning tool from WPP, designed to provide monitor cross-device consumer behaviour and media consumption. The global planning tool developed by mobile marketing agency Joule, created to The mFluence tool,...
Sep 25, 2014 | Mobile, Social media, Twitter marketing
Apple’s record breaking iPhone 6 sales have been marred by two high-profile fails, as users flock to social media to complain about bent phones and a software update that renders their devices useless. Watch this Bloomberg video discussing the issues here: A...
Sep 25, 2014 | Mobile
Taxi app Hailo has appointed Gary Bramall as its Global Chief Marketing Officer as the taxi app continues to expand globally. Moving from his role as Senior Global Brand Experience Director at Microsoft, Bramall will head up the Hailo marketing team, playing a key...
Sep 25, 2014 | Mobile
ComScore is to change in its mobile measurement products in the UK, ditching its previous system for a more panel based approach that’s similar to its PC audience metrics. Working with cross-industry body UKOM, comScore’s existing GSMA Mobile Media Metrics system will...
Sep 24, 2014 | Mobile
Apple’s big-screen gamble with its latest iPhone devices appears to be paying off, with record weekend sales proving its fans aren’t put off by larger devices. The company said Monday that its first weekend sales topped 10 million devices. It didn’t break...
Sep 24, 2014 | Mobile, Online advertising
Mobile ad company Millennial Media has snapped up real-time bidding firm Nexage for $107.5m. The acquisition follows Baltimore-based Millennial Media’s acquisition of ad tech company Jumptap in August in a deal that was worth more than $200m at the time. Nexage had...
Sep 23, 2014 | Facebook marketing, Mobile, USA
This chart shows the top 15 mobile apps by reach as of June 2014. Facebook has the highest reach among smartphone users with 73.6% downloading the Facebook app. Google have a several apps among the top 15, with Google Play, Google Search, Google Maps, Gmail, YouTube...
