Aug 14, 2014 | Latin America, Mobile, Online advertising
Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe. The study indicates that Latin America showed the highest year-on-year growth, soaring 215%, with major increases coming from North...
Aug 14, 2014 | Marketing through gaming, Mobile
King Entertainment, the team behind Candy Crush Saga has seen $1.4bn (£833m) wiped from its value on weak earnings figures as gamers seem to be losing interest in the ‘freemium’ puzzle game. King saw revenues fall 5% to $611m (£363.6m) in the second quarter. Candy...
Aug 14, 2014 | Mobile, UK
In a surprising turnaround, Apple maps had succeeded in pipping Google Maps in mapping traffic on 4G, two years on from its much-derided launch, according to a new report. UK mobile network operator EE reports that Apple Maps currently represented 70% of mapping...
Aug 14, 2014 | Mobile
Samsung has revealed its first smartphone with a metal body, dubbed the ‘Galaxy Alpha’, as the world’s biggest mobile maker looks to expand into a more premium style to compete with HTC and Apple. Galaxy Alpha replaces the plastic seen on previous high-end Samsung...
Aug 13, 2014 | Mobile
Google is reportedly testing a new way of measuring a mobile audience, letting advertisers target users across apps and the mobile web. Citing ‘people familiar with the matter’, Ad Age reports that Google’s new system connects the separate tracking mechanisms that...
Aug 12, 2014 | Australia and New Zealand, Mobile, Online video
The latest Australian Multi-Screen Report (Q1 2014) shows that while Australians’ screen habits are evolving, particularly among younger people, all major age groups spend the majority of their viewing time watching broadcast TV on in-home sets, according to new...
Aug 11, 2014 | Facebook marketing, Mobile, Social media
Facebook has cracked down on apps that incentivise app downloads in exchange for likes, as the social network looks to increase the value and meaning of its social metrics for advertisers. Under the new rules on the social network, app developers will not be able to...
Aug 11, 2014 | Facebook marketing, Mobile, USA
The US will reach over 75% by the year end, with Apple and Android still leading the way in terms of phones and operating systems respectively, according to new data. According to comScore, smartphone penetration in the March-June quarter continues to inch upwards (up...
Aug 11, 2014 | Mobile
Voice calls are becoming more and more obsolete as the younger generation switches to text messaging or instant messaging and social networking for their communication of choice, according to new research. Conducted to better understand people’s technology...
Aug 8, 2014 | Mobile, Social media
Google has bought a texting app that matches a virtual assistant with instant messages, mining text conversations to send reminders to the user about important dates- potentially serving relevant ads too. Emu fills a gap in Google’s arsenal, as it already mines...
Aug 7, 2014 | Mobile, Social media, UK, WhatsApp
The huge rise in chat apps in the UK is mainly down to teenagers and young adults sending winks or heart emoticons to each other in a new era of digital flirting, according to new research. According to Deloitte, the number of instant messages sent in Britain alone is...
Aug 6, 2014 | Mobile
Despite commanding 85% of the global mobile market, Google’s Android has always fallen behind Apple’s iOS in terms of web usage… until now. New data indicates that Android usage is now higher than Apple’s iPhone and iPad operating system. The research,...
Aug 6, 2014 | Mobile, Social media, WhatsApp
Snapchat and WhatsApp are now leading in the photo sharing department, ahead of Facebook and Instagram, according to new research. The study, from the KPCB 2014 Internet Trends report, looks at period of 2005 to 2014. Considering WhatsApp is just 2 years old, the...
Aug 6, 2014 | China, Mobile
Xiaomi, often dubbed the ‘Apple of China’, has overtaken Samsung in terms of smartphone units sold for the first time in the country, according to new research. Watch this video covering Xiaomi’s latest smartphone launch here: Research from Canalys indicates...
Aug 5, 2014 | Content marketing, Marketing through gaming, Mobile
Flappy Bird is set to fly again, several months after its creator pulled the mobile game from app stores after too much pressure from fans. But the new version is an Amazon exclusive- meaning most mobile users will miss out. The game was pulled from app stores in...
Aug 1, 2014 | Mobile, Regulation, UK
The UK government plans to put driverless cars on public roads as early as January 2015, joining the US, Japan, Singapore, Sweden and Germany in tests to see how the vehicles will work on a large scale. Watch this video demonstrating Google’s latest driverless...
Aug 1, 2014 | Mobile, Regulation
With the rise of smart thermostats, wearable tech and even driverless cars, the Internet of Things is starting to become a reality. But new research by Hewlett Packard suggests password security and encryption issues could leave most of these current devices...
Aug 1, 2014 | E-commerce and E-retailing, Mobile
IKEA has revamped its catalogue app letting users save their favourite items from multiple catalogues as a shopping list to be used on its website or in-store, as part of the furtnuiture stores new omnichannel strategy. The app launch comes as part of its new 2015...
Jul 31, 2014 | Mobile
New research from Strategy Analytics has revealed that the Android OS accounted for 85% of the 295m smartphones shipped worldwide during Q2. In contrast Apple, Windows Phone and BlackBerry all saw their market share decline, as Android performed well on both low-cost...
Jul 30, 2014 | Mobile, Social media
Instagram has released its new “one tap picture messaging app” Bolt, but currently only users in New Zealand, Singapore and South Africa can use it. The launch of the Snapchat-style app follows last week’s accidental reveal of Bolt’s existence...
