Jul 16, 2014 | Mobile
One of the first major moves from Google’s healthcare team will create an always-on patient monitoring service for diabetics, unlocking new types of communication channels for brands and pharmaceutical marketers. Earlier this year, Google unveiled a ‘smart...
Jul 15, 2014 | Mobile, Regulation
Google’s smart home company Nest has joined forces with Samsung and others for form a new Internet of Things group aiming to set industry standards for connected devices. Called Thread, the non-profit group also counts ARM, Freescale, Big Ass Fans, Silicon Labs, and...
Jul 15, 2014 | Mobile, Online video
With mobile video ads on the rise, new research from the Mobile Marketing Association (MMA) uncovers five key themes to crack mobile video advertising. Based on the largest ever research study on mobile video, conducted by Millward Brown, the MMA has published a guide...
Jul 14, 2014 | E-commerce and E-retailing, Mobile
Easyjet is testing Apple’s iBeacon technology across European airports,letting users receive in-app interactions using nearby signals “to enhance the in airport experience”. Powered by Estimote the airline says the new iBeacon-backed features in its iPhone app will be...
Jul 14, 2014 | Mobile
Apps are big business now- acting as a powerful self-contained new channel to reach customers on the move within a branded environment. This infographic from Dot Com Infoway details the nitty-gritty of app development and marketing that app creators will need to look...
Jul 14, 2014 | Mobile
Offering free Wi-Fi at a venue increases customer spend and length of stay, but 66% of people are still confused about how to access public hotspots, according to new research. Purple WiFi, the cloud-based Social WiFi software company, today announced the findings of...
Jul 14, 2014 | E-commerce and E-retailing, Mobile
There’s no denying the impact that digital connectivity is having on our daily routines. It’s changed how we watch video, keep tabs on our health—even the way we connect with our favourite World Cup players. In fact, according to Nielsen’s Q2 2014 Mobile Wallet...
Jul 11, 2014 | CPG, Mobile
Adidas has launched its $199 Fit Smart wristband that differentiates from a crowded wearable tech market itself by acting as a personal trainer. Watch this promo video below: The MiCoach device has a heart-rate monitor that can determine whether a user is overexerting...
Jul 11, 2014 | Mobile
Over 3.2 million businesses are due to miss out on £52.6bn in revenues in the next 12 months alone because they haven’t switched on to mobile, according to new research. The National Survey of 500 UK SMEs by OnePoll reveal that SMEs are not responding fast...
Jul 10, 2014 | Brazil, Mobile, Online video
With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research. The study, from Opera Mediaworks, highlights highest-ranking fans, platforms,...
Jul 10, 2014 | Mobile, Regulation
Poor network speeds, click fraud and user error are distorting mobile ad campaign metrics, with half of all clicks failing to reach their destination, according to new research. The study, from mobile ad-serving firm S4M, tracked and analysed multiple mobile ad...
Jul 10, 2014 | Mobile, Online advertising
Car brand Lexus ran a six-week test to grab the attention of 25- to 34-year-old male users with a campaign for its F-series performance vehicles, using an ad campaign that spanned three platforms in partnership with Microsoft. Lexus rolled out a series of serialized...
Jul 9, 2014 | Mobile, Social media
Mind Candy, the team behind the popular Moshi Monsters kids social network, has launched a new content sharing app PopJam. PopJam lets children to create art, stories, photos, games and contests, which can then be shared with other kids around the world, in a safe...
Jul 9, 2014 | E-commerce and E-retailing, Mobile, UK
Mobile is rapidly changing consumer purchase behavior, with nearly half (46%) of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool, according to...
Jul 8, 2014 | Mobile
Intel, Samsung and Dell are among the leading hardware companies to form a new Internet of Things consortium to create standards so that billions of devices can connect to each other. The Open Interconnect Consortium (OIC) will aim to deliver the specifications for...
Jul 8, 2014 | Facebook marketing, Mobile, Online advertising
Due to its popularity with the younger generation, Levi’s turned to Instagram to boost its appeal. This case study shows how the jeans brand reached 7.4 million people in the U.S. across a nine-day period, targeting people aged 18-34. The Levi’s brand was among...
Jul 8, 2014 | Mobile
With 77 percent smartphone penetration, UAE has easily one of the highest smartphone penetration rates in the MENAP (Middle East, North Africa and Pakistan) region, according to new research. The study, from Nielsen, indicates that 81 percent of mobile owners age...
Jul 7, 2014 | Mobile
Google is developing a version of its Chrome browser that will support virtual reality headset Oculus Rift- potentially letting users surf the web in 3D. Google’s Brandon Jones has announced that he’s working on a way to add virtual reality support for...
Jul 7, 2014 | Mobile, USA
Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more...
Jul 4, 2014 | E-commerce and E-retailing, Mobile, Search engine marketing, UK, USA
How can you ensure your app stands out from the crowd and is easily found on Apple’s App Store? This research from Yodel Mobile highlights missed opportunities when it comes to brands getting their apps noticed and downloaded. The research points to opportunities for...
