Jul 2, 2014 | Mobile, Online advertising
The mobile ad market in the UK is set to overtake print this year in terms of adspend, and is likely to overtake TV by 2016, according to new research. The report, from eMarketer, indicates that mobile ad spending in the UK continues to show significant growth and is...
Jul 2, 2014 | Mobile, Social media, Twitter marketing
Twitter is now offering a mobile app installation format to all of its advertisers, encouraging users to download apps rather than click on links to web pages. Watch this promo video showing how the service works below: The new ad format promotes app installation...
Jul 2, 2014 | Mobile, Regulation, UK
Google Glass is facing further bans in the UK ahead of the upcoming commercial launch of its augmented reality eyewear. Although the technology has been available in the US as a prototype for a couple of years, the test version of the device was only brought out in...
Jun 30, 2014 | Mobile, Regulation
Is your website audience is real or from robot traffic? Latest research from the US shows a surge in bots for mobile websites that will have many brands anxious about whether they can trust their mobile analytics. Suspicious US web traffic was down from a high of 61%...
Jun 30, 2014 | Content marketing, Mobile
App inflation is the new normal for brands and app marketers, setting the stage for a competitive summer, cost for acquiring loyal users climbs again, according to new research. The data, from app marketing technology firm Fiksu measured the aggregate daily download...
Jun 26, 2014 | Mobile, Regulation
More than 40,000 Iraqis downloaded FireChat last weekend, as growing political turmoil and web censorship in the country has lead to users embracing a ‘private internet’ where they can message each other without fear of the government shutting down access...
Jun 26, 2014 | Mobile, UK
It can happen to the best of us, and this week it happened to the BBC – with test messages on the app’s alert services pushed to millions of app users. The BBC apologised after making the error, which saw the broadcaster sending two test breaking news alerts in error...
Jun 24, 2014 | Mobile, UK
Google Glass has gone on sale in the UK as a prototype for £1,000, as the internet giant prepares the augmented reality eyewear for general release in the next year. Watch this video showing Glass being used in London here: The company’s Explorer Programme is...
Jun 23, 2014 | Mobile, Online video
Google has bought home-monitoring camera start-up Dropcam for a reported $555m, as the firm looks to expand its recently acquired Nest smart home technology. Watch this promo video explaining how Dropcam works below: Google’s Nest and Dropcam confirmed the acquisition...
Jun 20, 2014 | Facebook marketing, Mobile
Facebook was wrong to underestimate the rise of mobile back in 2011, according to Facebook’s COO Sheryl Sandberg. Watch this backstage interview with Sandberg here: Speaking at Cannes Lions, Sandberg has admitted that social media giant failed to predict the huge...
Jun 19, 2014 | Brazil, China, Latin America, Mobile
Amazon has been teasing a new product for weeks, and today Amazon is holding a launch event to show off the fruit of their labours. Through leaks and Amazon’s own teasers the device looks to be a smartphone running a forked version of Android that re-introduces 3D to...
Jun 18, 2014 | Mobile, USA
This chart shows the percentage of time spent on media versus the percentage of advertising spend In the US for 2013. The most notable aspects are the apparent overspend marketers are making in print media (19% for spend for the low time of 5%) and the surprising...
