Jun 18, 2014 | Mobile
This chart shows the global figures of device ownership. 8% of the planet’s population now owns a tablet device, making It a prime area for growth. Smartphones are a key device with 1.6 billion people owning a smartphone. This figure becomes more significant...
Jun 18, 2014 | Mobile
Google’s ‘Glass at Work’ project has opened up to developers with five new partners on board, working on building work-related applications that could interest businesses to bring the upcoming augmented reality eyewear into their operations. This project from...
Jun 18, 2014 | E-commerce and E-retailing, Mobile
Amazon has boasted that it tripled the number of applications on its Android app store in the last year alone, but the online retailer still siginificanly trails Google Play and the Apple App store in terms of overall downloads. The firm claims that that for...
Jun 16, 2014 | Content marketing, Mobile, Online advertising
The Economist has launched a new multi-platform advertising package for brands called “First Impression” with this week’s issue, letting brands measure the impact of their campaigns across all Economist channels, including web, mobile web, tablet app, and mobile app...
Jun 12, 2014 | Mobile
Blippar has reportedly bought Layar as the two firms look to join forces in the growing augmented reality market. View a sample of Blippar’s new Google Glass gaming platform below: Digital news site TechCrunch cites a leaked internal memo written by...
Jun 12, 2014 | Mobile, Online advertising
Mobile ad firm Amobee has bought Adconion and Kontera, for $235m and $150m respectively as it looks to expand into the wider digital ad space. Amobee was itself bought by Singapore’s main carrier SingTel two years ago for $321 million and was formed back in 2005. The...
Jun 12, 2014 | Mobile, Regulation, UK
Thousands of black cab drivers brought disruption to central London in protest at the regulation of rival cab services such as Uber. Uber has been the focus of anger from taxi drivers across European countries, including Spain and France. On Wednesday Uber announced...
Jun 11, 2014 | Facebook marketing, Mobile, WhatsApp
Facebook has pulled its SlingShot messaging app just hours after going live on Tuesday, as the social network looks to rival SnapChat. Slingshot will let users to quickly send short video messages and photos to friends, the contents of which will then expire after a...
Jun 10, 2014 | Australia and New Zealand, Facebook marketing, Mobile, Online advertising, Social media, WhatsApp
Instagram is launching ads in the UK, Canada and Australia following trials in the US last year, as the Facebook-owned photo app looks to expand its ad reach and capitalise on its popularity with younger mobile users. The service, which has over 200 million users...
Jun 10, 2014 | E-commerce and E-retailing, Germany, Mobile
More and more people in Germany plan and book their holidays through their mobile phones, according to new research from comScore. With m-Commerce continuously on the rise, the Travel industry has experienced particularly strong growth rates in this area. Nearly...
Jun 9, 2014 | Mobile, Online advertising, Online video, Social media
The World Cup is the biggest sporting event in the world, searched for more than the Olympics, the Superbowl and the Tour de France combined, according to new research from Google which looks at how marketers can engage the new mobile savvy generation of fans. Key...
Jun 9, 2014 | Mobile, Online video
The amount spend on advertising mobile devices rose 109% in the first quarter of 2014 compared to the same period last year, while video ad spend surged 65%, according to new research. The findings, based on Turn’s Advertising Intelligence Index, also indicates that...
Jun 6, 2014 | Mobile, UK
Mobile is playing an increasingly important role in how UK consumers research and book travel, according to new research from comScore. A recent study commissioned by Expedia Media Solutions and conducted by comScore, shows that travellers are an active, mobile-savvy...
Jun 5, 2014 | Australia and New Zealand, Mobile, Online advertising, Online video, Search engine marketing, Social media, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. The myths of social sharing: Facebook and Twitter ‘are not the biggest sharing platforms’ Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via...
Jun 5, 2014 | Mobile
BlackBerry will refocus on the enterprise as it looks to recover from declining sales of its handsets, but the firm is also looking to expand into the Internet of Things with its real-time operating system. Speaking at the BlackBerry Experience event in London,...
Jun 5, 2014 | Mobile, Social media
There is a notable gap between what consumers want and what mobile operators think they want in how social media is used to ask for help and to resolve network or mobile problems, according to new research. The research, from Amdocs, identifies social media as an...
Jun 4, 2014 | Mobile, Search engine marketing
A new feature of Apple iOS 8 will give privacy-concerned iPhone users the option to use DuckDuckGo as their default search engine in Safari. The information was spotted on Apple’s OS X Yosemite preview page as part of Apple’s WWDC conference this week. In...
Jun 3, 2014 | Mobile
Apple has introduced new apps for iPhones and iPads that will help users monitor their health and control devices in their homes, as the firm looks to rival the likes of Google’s smart thermostats and Samsung’s SAMI fitness software. Watch this video from Bloomberg...
Jun 3, 2014 | Mobile
Following Samsung’s launch of its first Tizen smartphone, which many have speculated will be targeted squarely at emerging markets, new research from mobile marketing firm Upstream has found that consumers in developing markets are calling for the handset to more...
Jun 2, 2014 | Mobile, Russia
Samsung is to launch its first smartphone powered by the Tizen operating system in Russia this summer. Called the ‘Samsung Z’, the move marks the first time Samsung has ditched Google’s Android operating system in favour of its own platform. The South Korean firm has...
