Feb 27, 2019 | Mobile, Online advertising, Search engine marketing
Nearly 80% of consumers believe that voice control will soon become part of daily life, with 70% of people under the age of 35 choosing voice regularly, according to new research.
Feb 27, 2019 | China, Mobile
Digital Knowledge Management platform Yext has teamed up with Baidu Map, Fliggy, CK Map, and PIRT to offer brands ways of reaching Chinese tourists in a region where Google fails to reach.
Feb 26, 2019 | E-commerce and E-retailing, Mobile, Social media
QVC UK is introducing social commerce to create a discovery-led shopping experience.
Feb 26, 2019 | Mobile, Search engine marketing
Google has updated its Test My Site tool, which is designed to make it easier for businesses to both measure their mobile site speed and take specific actions to improve it.
Feb 21, 2019 | Mobile
Samsung has unveiled its much-hyped Galaxy Fold, a smartphone with a second flexible display that opens out to offer a tablet-sized device, for a hefty price.
Feb 21, 2019 | Mobile
Smart thermostat which automatically adjusts based on an individual’s body temperature, is the smart technology Brits would most like to have in their home, according to new research.
Feb 19, 2019 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
We all know Valentine’s Day is full of emotion – this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using emotions to draw in consumers and influence behaviours.
Feb 14, 2019 | Mobile
As Valentine’s Day comes around once more, new research looks into the social media habits of dating app users, and the brands they are most likely to interact with.
Feb 4, 2019 | Mobile
Fashion retail sites globally are now finally starting to see more spend overall coming through via mobile than via desktop, but on average, shoppers on their phones still spend 30% less time when they visit a fashion retail site.
Jan 29, 2019 | Mobile, Online advertising, UK
The amount spent on advertising in the UK rose 5.1% year-on-year to reach £5.6bn during the third quarter of 2018, according to new data.
Jan 22, 2019 | E-commerce and E-retailing, Mobile
In 2019, app App Store consumer spend will surpass $120bn, double the size of the global box office market, according to new research.
Jan 21, 2019 | Mobile
Digital customer engagement company Urban Airship has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications.
Jan 3, 2019 | China, Mobile
Apple has warned investors that its revenue over the crucial festive season will be lower than expected, blaming the US-China trade war for disappointing iPhone sales.
Dec 19, 2018 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Twitter marketing, UK, Viral and buyrals
As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…
Dec 18, 2018 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
From Amazon’s car boot deliveries to Samsung’s foldable phones, technology took us in some strange directions during 2018. In this special article, we celebrate the 10 weirdest news stories of the year.
Dec 14, 2018 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Russia, Search engine marketing, Social media, Twitter marketing, UK, USA, Viral and buyrals, WhatsApp
2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.
Dec 13, 2018 | Mobile, Russia
A Russian robot named ‘Boris’, claimed to be a high tech invention on state TV has been revealed as a man in a suit.
Dec 11, 2018 | Mobile, Online advertising
This year was certainly a big year for mobile, marking the 10 year birthday of both the iOS App Store and Google Play. As we embark on the next 10 years of the app stores, we are on the cusp of new advancements in the app economy that should lead to an exciting 12...
Dec 10, 2018 | E-commerce and E-retailing, Mobile
Vue Entertainment is partnering with digital customer engagement platform Urban Airship to launch the UK’s first Google Pay movie tickets.
Dec 5, 2018 | Content marketing, CPG, Marketing through gaming, Mobile, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure…