Apr 23, 2014 | Digital marketing skills, Mobile, Online advertising
The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies and their clients, according to new research. The study, from SoDA (Global Society for Digital Marketing Innovators), found that that agencies that can innovate...
Apr 23, 2014 | Mobile
Google has announced that its Project Ara modular smartphone could be available by January 2015 for as little as $50. Project Ara takes the concept of a mobile device where the major components, including the camera, speakers, GPS and other common features of modern...
Apr 22, 2014 | Mobile
The Nokia brand could be obsolete by the end of this year, as Microsoft’s takeover of the iconic mobile maker nears completion. After years of legal wrangling, Microsoft will finally take over the Finnish smartphone maker this Friday, with reports that the US company...
Apr 22, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Social media, USA
Taco Bell has premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app. The ad launched at the beginning of the MTV Movie Awards on Sunday, going on sale for a limited time on May 1. The MTV Movie...
Apr 22, 2014 | Mobile, USA
Forget GDP and inflation levels- the true way to measure the American economy is by monitoring the sales of lipsticks and the most popular hemline for skirts. This infographic from Finances Online lools at the strange ways of measuring economic growth. Who else would:...
Apr 22, 2014 | Content marketing, India, Mobile, Unilever - Research, tips and news for marketers
Unilever is offering free Bollywood music to 350 million villagers in India, to promote its Lifebuoy soap and Fair & Lovely skin cream products. Hindustan Unilever started the service in October last year in Bihar, one of India’s poorest states, and has since...
Apr 17, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Online ad revenue overtakes TV for first time in US US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to...
Apr 17, 2014 | Mobile
Samsung plans to launch an Android Wear smartwatch alongside its Gear range, with addition plans to launch an ‘Android-less’ smartphone running on its own Tizen operating system. In an interview with Reuters, the Korean company’s senior VP for product strategy,...
Apr 16, 2014 | E-commerce and E-retailing, Mobile
Apple’s App store still leads the way in terms of global revenue, but Google’s Play Store is catching up, according to new research. Research firm App Annie reports that Google Play achieved 45% more downloads than Apple’s iOS App Store in the first quarter of 2014....
Apr 15, 2014 | Facebook marketing, Mobile
Google has outbid Facebook to buy a company that manufactures high-altitude drones, part of the technology giant’s efforts to bring internet access to far-flung corners of the world. The acquisition of New Mexico’s Titan Aerospace for an undisclosed fee...
Apr 14, 2014 | Mobile, USA
Google Glass is going on general sale in the US for one day only in what could be the biggest test to date of public desire for the wearable computer. Watch this ‘Explorer Story’ promo video from Google, showing Glass in action: Google has confirmed in a...
Apr 11, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB. View the IAB webinar here: The online revenues, which includes mobile ads, rose 17% on the previous year’s...
Apr 10, 2014 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Twitter ads ‘get more clicks than Facebook’ -study Businesses spent twice as much on Facebook ads than Twitter ads last year, but Twitter ads produced better results, according to a new...
Apr 9, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report,...
Apr 8, 2014 | Australia and New Zealand, Mobile
This chart shows the total mobile ad spend growth between H1 2012 and H1 2013 across four countries. This category saw massive growth across all regions, but Australia saw a growth of 170%. New Zealand, which saw the greatest growth in total digital ad revenue saw the...
Apr 8, 2014 | Mobile
Google is planning to launch Android TV, its latest attempt to break into the living room that will provide a complete platform for media, apps and games, according to a new report. Picture source: The Verge The move puts Google in direct completion with AZPPle TV and...
Apr 7, 2014 | E-commerce and E-retailing, Mobile
Games with price drops that are featured on the Apple App Store grow revenue by an average of 437% in 7 days, according to new research. The Apple App Store recently featured 12 paid games along with price drops for seven days. Distimo AppIQ data estimates showed that...
Apr 4, 2014 | Mobile, Online video, Social media, Twitter marketing
Vine, Twitter’s six second video platform, has expanded into mobile messaging as the trend for chat apps such as WhatsApp and SnapChat continues to grow. The social network will be adding a messaging component to combine its core feature with regular messaging. The...
Apr 4, 2014 | Mobile, Social media, UK
Men and women differ in using social media and their mobile devices, with women far more likely to ‘like’ or follow brands for discounts and offers, according to this new infographic from Finances Online. The gender difference revolves around three distinct areas: our...
Apr 3, 2014 | Mobile, Search engine marketing
Microsoft has developed a voice activated phone assistant feature called Cortana, a direct rival to Apple’s Siri. Watch this Bloomberg report covering the announcement here: The feature has been rumored for some months and a test version was demonstrated by Joe...
