Mar 8, 2014 | Mobile
This chart shows the change in market share for the top 5 smartphone brands in 201.2 and 2013. Samsung accounted for the largest market share for both years, growing by 1% over the period. Apple holds the second largest market share, but was the only manufacturer to...
Mar 7, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, USA
McDonald’s has become the latest brand to run a SnapChat marketing campaign, using NBA star LeBron James to generate buzz on the popular self-destructing photo-sharing app. The company spent a few days promoting its new account on Twitter, then sent out a snap of...
Mar 7, 2014 | Marketing through gaming, Mobile
OnLive, the service that allowed users to buy and stream videogames via the cloud, has relaunched with a new business model. The new service no longer lets users buy or rent streamable games through OnLive, instead letting users play games they already own on any...
Mar 7, 2014 | Mobile
The BBC has rolled out a new search engine for its content on mobile, as the broadcaster looks to broaden its mobile reach. For the past year, if you performed a search on http://www.bbc.co.uk/ from a mobile device, you would have received the main desktop search...
Mar 6, 2014 | Mobile
A new app making a splash at this years New Orleans Mardi Gras lets people rent out their bathrooms to local party-goers- in a bid to tackle to problem of public urination at the festival. The Airpnp app (a play on the popular house renting app AirBnB) lets local...
Mar 6, 2014 | Mobile, Search engine marketing, Social media
Here are the top digital marketing data and statistics that caught our eye. Was WhatsApp a bargain after all? (infographic) This month saw Facebook pay a huge $19bn for WhatsApp- we look at some key charts that show why Zuckerberg paid 19 times more for a chat app...
Mar 5, 2014 | Mobile, Social media, Twitter marketing, USA
At the 2014 Oscars, Samsung took the award for most talked about brand with a celebrity-packed selfie tweeted by host Ellen DeGeneres using a Galaxy Note 3 phone. This case study looks at how the electronics giant made full use of its sponsor status at the film...
Mar 5, 2014 | Mobile, Social media
After years of ignoring the format, Apple is rumoured to have quietly launched its first social media campaign with a Tumblr page promoting its iPhone 5c. The ‘I see 5C’ page features the phone’s branding alongside an “every colour has a story” strapline...
Mar 5, 2014 | E-commerce and E-retailing, Mobile, Online advertising
Nearly a third (30%) of movie tickets are bought on mobile phones in the US, and 87% of movie watchers look up movies on their phones after seeing an ad elsewhere, according to new research from the IAB. The study, carried out in partnership with InMobi, indicates...
Mar 4, 2014 | China, Mobile
During 2013, Android tablets outsold iPads for the first time, getting almost twice the sales of its Apple rival, according to new data from Gartner. Of the 195 million tablets sold in 2013, Android took nearly 62% of sales on 121 million tablets, while Apple sold 70...
Mar 4, 2014 | Marketing through gaming, Mobile
Microsoft has created a 3D browser that projects digital content to every wall of a user’s room- potentially showing how technology interfaces will evolve beyond screens. The ‘SurroundWeb’ technology is powered by a prototype ‘IllumiRoom’ device that scans the room...
Mar 3, 2014 | Mobile, Search engine marketing
Google is testing a new version of its Chrome browser that incorporates voice search, following on from similar move in its Google Glass and Google Now software. But how will the shift to voice affect search habits, and what impact with this have on paid and organic...
Mar 3, 2014 | Mobile
Apple has launched CarPlay, a new system that lets users access iOS features in their car, as the technology giant looks to rival Google’s Android in the growing trend for ‘The Internet of Things’. CarPlay gives drivers access to mapping, music services and messages,...
Mar 3, 2014 | E-commerce and E-retailing, Mobile
A trend for a mobile focus among brands shopping sites risks ignoring the basic needs of the shopping majority, according to the results of a new survey. The study, from fits.me, found that 97% of online clothes shoppers – even those using ‘mobile’ devices – do their...
Mar 3, 2014 | Mobile, USA
Nearly half (46%) of American adults said that Internet would be the most difficult technology to go without, with mobiles a close second and TV in third place, according to a new study from Pew Research. Just a few years ago, Americans were more willing to give up...
Feb 28, 2014 | CPG, Mobile
Procter & Gamble has made its first steps towards the Internet of Things’ with a smart toothbrush that connects to ma users smartphone via Bluetooth to assess their oral hygiene. Unveiled at Mobile World Congress in Barcelona, the The Oral-B SmartSeries 7000...
Feb 28, 2014 | Mobile, Social media, WhatsApp
This month saw Facebook pay a huge $19bn for WhatsApp- we look at some key charts that show why Zuckerberg paid 19 times more for a chat app than it did for Instagram back in 2012. Key WhatsApp stats • More than 70% of registered users are active every day. •...
Feb 28, 2014 | Mobile, Search engine marketing
Nearly 19 out of 20 (94%) of UK smartphone users have, at some point, needed to call a business directly when searching for information on a smartphone, according to a new poll conducted by Google. Of the 1,500 respondents surveyed, just under one third (32%)...
Feb 28, 2014 | Mobile, Online video, Social media
Struggling social network Bebo is looking to turn around its fortunes with a free new video messaging app called Blab. The tool lets users record videos and instantly send them to their friends via their mobile device, in a similar way to apps such as Snapchat....
Feb 26, 2014 | Mobile, Online advertising
Advertising that runs on mobile devices is much more effective than that on PCs, particularly when it targets affluent users, according to new study. The research, from BBC Worldwide, noted that affluent consumers are nearly twice as active on mobile as the less...
