Feb 26, 2014 | Mobile, Online advertising
Global mobile ad buyers are planning to double their spend on mobile this year, with 90% of agency trading desks using demand-side platforms to buy inventory, compared with 49% last year, according to a new survey. Real time bidding platform Rubicon Project has...
Feb 25, 2014 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook founder Mark Zuckerberg has been defending the social network’s $19bn (£11.4bn) takeover of messaging service WhatsApp – insisting that the chat app is really worth more. Watch this video from the Daily Telegraph showing Zuckerberg’s speech below:...
Feb 25, 2014 | Mobile, WhatsApp
WhatsApp is planning to let users send and receive voice messages through its app for the first time, following its sale to Facebook last week for the huge price of $19bn. WhatsApp already has voice message function but only in pre-recorded form- the new service will...
Feb 24, 2014 | Mobile, Philippines, Search engine marketing
Hizon’s Catering, a local catering company in the Philippines, used the power of digital marketing, via the web, social, search and mobile, to improve its sales. This video shows how their target customer engages with their company at different phases in their wedding...
Feb 21, 2014 | Mobile, USA
In contrast to common perceptions, the European user base represents a huge opportunity for companies with a mobile presence, according to a new study. The data, from mobile analytics firm Localytics, indicates that europeans launched their apps more than their US...
Feb 20, 2014 | Mobile, Social media, WhatsApp
Facebook is buying WhatsApp for a massive $19bn (£11.4bn), as the social network looks to restart its flagging growth in developed markets, while offering a popular free messaging service in emerging markets, shaking up the telecoms industry in the process. Watch this...
Feb 19, 2014 | Mobile, Online video
The average viewer in the UK watched three hours and 55 minutes of TV a day in 2013, but only three minutes on mobile devices, according to new research. The study, from Thinkbox and BARB, indicates that TV accounted for 98.5% of total viewing in 2013, with the...
Feb 19, 2014 | Mobile, Philippines, Social media
Filipino Internet users spent 6.2 hours per day on the Internet through laptop or desktop computers and 2.8 hours through mobile devices, according to new research. Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore The study,...
Feb 17, 2014 | Marketing through gaming, Mobile, Philippines, WhatsApp
Facebook has topped a ranking of smartphone apps in Southeast Asia, with LINE, WhatsApp, Google Play and Blackberry Messenger also proving popular, according to new research. The Southeast Asia Top 10 Smartphone Apps ranking, based on Nielsen Informate Mobile Insights...
Feb 13, 2014 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. How many of Facebook’s ‘likes’ are still fake? (video) Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests...
