Jan 29, 2014 | Marketing through gaming, Mobile, Regulation
UK and US spy agencies have gathered data from smartphone apps, including popular game s Angry Birds, which leak personal data on to global networks, according to reports. Other applications mentioned by the documents include the photo-sharing site Flickr, movie-based...
Jan 29, 2014 | E-commerce and E-retailing, Mobile
Marks & Spencer and Tesco have ranked best for customer satisfaction on their mobile sites, but may retailers still lag behind on their mobile sites, according to a new survey. Customer experience analytics firm Forsee has announced the findings of its annual...
Jan 29, 2014 | Mobile
Shares in tech giant Apple fell close to 9% in after-hours trading on Monday night, after the firm reported flat profits of $13.1bn (£7.9bn) during the October to January quarter. The California tech giant said on Monday it had record quarterly revenues of $57.6...
Jan 28, 2014 | Mobile, Social media
Snapchat, one of the most popular mobile apps amongst teenage girls, can teach CIOs a thing or three about technology and communication. In this guest article, Rob Sobers, director at data management firm Varonis, offers 3 key factors to SnapChat’s success- and what...
Jan 27, 2014 | Mobile, Online advertising
Google has patented new technology that links online ads to free or discounted taxi rides, aimed at venues such as restaurants, theatres and shops. The transport-linked ad service is designed to encourage consumers to respond more often to location-based special...
Jan 27, 2014 | Mobile, Online advertising
Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013, while TV rose just 4%, according to new global figures. The study, from Nielsen’s quarterly Global AdView Pulse report,, indicates that...
Jan 27, 2014 | Mobile
Google and Samsung have sealed a global patent cross-licensing agreement, as the two technology giants look to work closer together in rivalry with the likes of Apple and Microsoft. The deal is aimed at reducing “the potential for litigation” and enhancing...
Jan 24, 2014 | Mobile
Marissa Mayer, chief executive of Yahoo, has said that 2014 will be a ‘tipping point’ for the evolution of the Internet, with most users coming from mobile devices. Speaking at a debate about the future of the digital economy at the World Economic Forum in...
Jan 23, 2014 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. IPA Bellwether report: UK marketing ‘strongest in 13 years’ The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the...
Jan 23, 2014 | Mobile, Online advertising
Global mobile advertising spending is forecast to reach $18 billion in 2014, up from the estimated $13.1 billion in 2013, according to new research. The study, from analyst firm Gartner, forecast that the global mobile ad market is expected to grow to $41.9 billion by...
Jan 23, 2014 | Mobile, Online advertising
Google is spending more on expanding into new markets than Apple, Microsoft, Facebook, Amazon and Yahoo combined, according to a new report. According to a report in Bloomberg, the web giant has a $56.5bn cash pool to buy into new markets as growth in Web advertising...
Jan 22, 2014 | China, E-commerce and E-retailing, Facebook marketing, Latin America, Mobile, Online advertising, Online video, Russia, Social media
The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web...
Jan 22, 2014 | Mobile
Ahead of its official launch sometime this year, developers have made the first Google Glass sex app, which the makers claim will (literally) offer a new perspective on sex. The upcoming ‘Sex with Glance’ app claims its will allow users to “see what your partner...
Jan 22, 2014 | Mobile, Online video, UK
The online video and mobile audience in the UK continues to grow, with Google, Amazon and Facebook continuing to prove the most popular sites across all platforms, according to the latest data from comScore and UKOM. The comScore & UKOM UK Digital Market Overview...
Jan 21, 2014 | Mobile, Online advertising, Social media, USA
This chart shows the average time spent in minutes per-month for different demographics in the US. Mothers use their smartphones 11.4% more often than the average adult. This is especially true of mothers of children aged between 0 and 5 who spend 2,260 minutes on...
Jan 20, 2014 | Mobile, Regulation
A fridge has been discovered sending out spam, following a web attack that compromised a vast array of compromise smart gadgets, marking a new threat to the much-hyped ‘Internet of Things’. The fridge was one of more than 100,000 devices used to take part...
Jan 20, 2014 | Mobile, Regulation
A California woman has been cleared of dangerously driving while wearing a Google Glass as the judge rejected the case. Watch this video from Reuters outlining the case below; Software developer Cecilia Abadie was pulled over for speeding in October last year, and the...
Jan 20, 2014 | Mobile
Google has unveiled a ‘smart contact lens’ that that monitors glucose levels in tears, designed to help diabetics avoid having to prick their fingers to draw blood as many as 10 times a day. The contact lens has been developed by Google at its secretive X lab during...
Jan 17, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Social media
Coca-Cola has become the latest brand to use Apple’s iBeacon in retail, a new tool that that can track and guide shoppers in-store. Watch this demo of how ShopKick is using iBeacon in retail below: Coca-Cola is currently testing iBeacon a core part of its...
Jan 16, 2014 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. The marketing technology landscape in one (huge) infographic If more proof were needed that digital marketing is getting more complicated, this infographic from the Chief Marketing...
